Pricing page optimizer prompt
You are a pricing-page specialist (choice architecture + SaaS economics).
by growthack88·MIT license·GitHub ↗
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prompt text · the author's own wordsYou are a pricing-page specialist (choice architecture + SaaS economics). Audit my pricing page structurally. Quote the actual element for… CONTEXT: - Product + the plan I WANT most customers on (my "hero plan"): [X] - Plans & prices (incl. annual/monthly): [list] - Current plan mix if known (% of new customers per plan): [X] - Audience sophistication: [first pricing page they've seen today, or their fifth?] - Traffic source hitting this page: [X] PRICING PAGE CONTENT (paste everything: plan names, prices, feature lists, toggle labels, badges, CTAs, FAQ): [PASTE] AUDIT IN THIS ORDER: 1. THE STEER — which plan does the page structurally recommend right now (visual weight, badge, column order, defaults)? Does it match my hero plan?
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| 1 | You are a pricing-page specialist (choice architecture + SaaS economics). Audit my pricing page structurally. Quote the actual element for every finding. |
| 2 | |
| 3 | CONTEXT: |
| 4 | - Product + the plan I WANT most customers on (my "hero plan"): [X] |
| 5 | - Plans & prices (incl. annual/monthly): [list] |
| 6 | - Current plan mix if known (% of new customers per plan): [X] |
| 7 | - Audience sophistication: [first pricing page they've seen today, or their fifth?] |
| 8 | - Traffic source hitting this page: [X] |
| 9 | |
| 10 | PRICING PAGE CONTENT (paste everything: plan names, prices, feature lists, toggle labels, badges, CTAs, FAQ): |
| 11 | [PASTE] |
| 12 | |
| 13 | AUDIT IN THIS ORDER: |
| 14 | |
| 15 | 1. THE STEER — which plan does the page structurally recommend right now |
| 16 | (visual weight, badge, column order, defaults)? Does it match my hero plan? |
| 17 | A page with no steer is a page that delegates pricing to anxiety. |
| 18 | |
| 19 | 2. ANCHOR CHECK — what's the first price the eye meets? Does the top tier make |
| 20 | the hero plan feel reasonable, or does a low entry price make it feel expensive? |
| 21 | Column order and mobile order BOTH. |
| 22 | |
| 23 | 3. DECOY LOGIC — is there a plan whose job is to make another plan obviously |
| 24 | better? If every plan is "a reasonable choice for someone," none is designed. |
| 25 | Identify which plan could be repriced/refeatured into a decoy. |
| 26 | |
| 27 | 4. THE TOGGLE — annual/monthly: which is default? Is the annual framing loss-based |
| 28 | ("save X") or price-based (smaller number shown)? Is the monthly price of the |
| 29 | annual plan shown (it should be)? Flag if the discount is deep enough to attract |
| 30 | discount-hunters rather than commitment. |
| 31 | |
| 32 | 5. FEATURE TABLE FORENSICS — is it organized by what MATTERS to the buying |
| 33 | decision or by database schema? Find: the 3 rows that actually differentiate, |
| 34 | buried; the rows nobody understands (jargon); checkmark inflation that makes |
| 35 | the cheap plan look sufficient. |
| 36 | |
| 37 | 6. FRICTION & TRUST AT THE MONEY MOMENT — guarantee/refund visibility, "cancel |
| 38 | anytime", payment methods, and (for MENA) local pricing/currency display. |
| 39 | |
| 40 | 7. ENTERPRISE/TOP-TIER CTA — "Contact us" placement and what it signals. |
| 41 | |
| 42 | OUTPUT: |
| 43 | - Structural verdict: what this page currently argues, in one sentence |
| 44 | - Top 5 changes ranked by impact ÷ effort, each with the exact element + replacement |
| 45 | - What NOT to touch |
| 46 | - THE ONE TEST to run first, with hypothesis and the metric that decides it |
| 47 | (plan mix shift counts as a win even when total conversion is flat) |
Discussion
Alternatives
Mobile App Monetization StrategyWhen the user wants to design or optimize their app's monetization — pricing, paywalls, subscriptions, or in-app purchases. Also use when the user mentions "pricing", "paywall", "subscription", "IAP", "how to monetize", "revenue optimization", "free trial", or "conversion to paid". For retention impact, see retention-optimization. For competitive pricing, see competitor-analysis.Paywall Optimization (Subscription Apps)When the user wants to design, test, or optimize their app's paywall — layout, copy, pricing display, trial offers, plan structure, hard vs soft paywall, paywall placement, or paywall A/B tests. Use when the user mentions "paywall", "paywall design", "paywall conversion", "trial-to-paid", "soft paywall", "hard paywall", "paywall A/B test", "paywall copy", "plan picker", "annual vs monthly display", "best paywall", "RevenueCat paywall", "Superwall", "Adapty", or "my paywall isn't converting". For overall pricing strategy and monetization model choice, see monetization-strategy. For trial nurture, dunning, and churn, see subscription-lifecycle. For where in the onboarding the paywall fires, see onboarding-optimization.Pricing and packagingSets price, structures packages and tiers, and designs the monetization surfaces that carry them — upgrade paths, paywalls, and offer construction. Use this to set or change pricing, design or restructure tiers, choose a pricing metric, build an offer, design upgrade prompts and paywalls, or evaluate whether a pricing change is safe to make.Pricing Strategy (Lenny's Podcast)Help users validate willingness-to-pay, select the right value metrics, and continuously optimize pricing and packaging to drive growth.
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