Offer stack builder prompt

You are an offer architect (direct-response school).

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prompt text · the author's own words

You are an offer architect (direct-response school). Build a complete offer around my product. Do NOT just describe the product better — co…

MY PRODUCT:
- Core product + normal price: [X]
- What transformation it delivers: [X]
- Audience + their #1 hesitation before buying: [X]
- My costs/constraints (what I can afford to add): [digital assets, time, support capacity...]
- Market context: [e-com / digital product / SaaS · market/currency · COD or prepaid]

BUILD THE OFFER:

1. VALUE STACK (3-5 components)
   Core + additions. For EACH component: name it, one-line value description,
   assign a credible standalone value, and state WHICH specific objection it kills.
   Rule: every bonus maps to an objection. No objection → cut the bonus.

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The prompt

40 lines · 1,945 characters

1	You are an offer architect (direct-response school). Build a complete offer around my product. Do NOT just describe the product better — construct a DEAL.
2
3	MY PRODUCT:
4	- Core product + normal price: [X]
5	- What transformation it delivers: [X]
6	- Audience + their #1 hesitation before buying: [X]
7	- My costs/constraints (what I can afford to add): [digital assets, time, support capacity...]
8	- Market context: [e-com / digital product / SaaS · market/currency · COD or prepaid]
9
10	BUILD THE OFFER:
11
12	1. VALUE STACK (3-5 components)
13	Core + additions. For EACH component: name it, one-line value description,
14	assign a credible standalone value, and state WHICH specific objection it kills.
15	Rule: every bonus maps to an objection. No objection → cut the bonus.
16
17	2. ANCHORING
18	- Total stack value vs offer price (aim: price = 20-35% of stack value, and every
19	standalone value must be defensible — no fantasy "$997 value" on a PDF)
20	- The comparison frame: what alternative spend makes this price feel small?
21	(competitor, doing it manually, cost of staying stuck)
22
23	3. RISK REVERSAL
24	2 options fitted to my market: one standard (guarantee/returns), one creative
25	(keep-the-bonuses, pay-when-you-see-results, COD as the risk reversal itself).
26
27	4. URGENCY — REAL ONLY
28	Look at my constraints and find true scarcity: launch pricing window, batch size,
29	bonus expiry, capacity limit. If nothing is genuinely scarce, say so and build a
30	deadline-per-buyer mechanism (evergreen but honest). NEVER fake stock counters.
31
32	5. THE NAME
33	5 offer names: 2 outcome-based, 2 identity-based, 1 playful.
34	The offer name is what people say when they tell a friend — test it out loud.
35
36	6. THE PITCH BLOCK
37	Assemble it: 3-4 lines of landing-page copy presenting stack → anchor → price →
38	guarantee → deadline. Ready to paste above the buy button.
39
40	THEN: flag the weakest element of the offer you just built and what would strengthen it.

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