Native ads skill
When the user wants to run native ads on Taboola, Outbrain, or similar platforms.
by kostja94·MIT license·★ 1,006 Stars on the repo·GitHub ↗
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npx degit kostja94/marketing-skills/skills/paid-ads/formats/native-ads#main ~/.claude/skills/native-adsChecked ·commit main
Files of Native ads
SKILL.md
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Paid Ads: Native Ads
Guides native advertising on Taboola, Outbrain, and content recommendation networks. Native ads blend with publisher content and achieve ~18% higher CTR than display banners. Use this skill when planning or optimizing native ad campaigns.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.
Identify:
- Goal: Traffic, leads, brand
- Content: Article, landing page, video
- Budget: Min $500–1,000; better at $5,000+
Platform Overview
| Platform | Reach | Focus |
|---|---|---|
| Taboola | 500M+ daily impressions | Premium publishers; AI matching |
| Outbrain | Major publishers | Top-funnel; helpful content |
Pricing: CPC $0.10–0.30 avg; CPM $1–3 avg.
Creative Testing
| Approach | Guideline |
|---|---|
| Combinations | 3 headlines × 3 images = 9 variants; test together |
| Image variety | Headshot, product, illustration—distinct styles |
| Advertorials | Test length, tone, aggressiveness; no universal formula |
Copywriting Guidelines
| Rule | Guideline |
|---|---|
| Honest | Avoid clickbait; match copy to content |
| Format | Match character limits; respect UX per format |
| Tone | Soft-sell; nurture, don't push |
Funnel Focus
Target high-intent users in consideration and conversion stages; avoid one-size-fits-all funnel approach.
Output Format
- Headline options (2–3)
- Image guidance
- Landing page alignment
- Budget recommendation
Related Skills
- display-ads: Display vs native; programmatic
- copywriting: Headline, ad copy
- landing-page-generator: Landing page for native traffic
- paid-ads-strategy: Channel selection
| 1 | |
| 2 | name native-ads |
| 3 | description When the user wants to run native ads on Taboola, Outbrain, or similar platforms. Also use when the user mentions "native ads," "Taboola," "Outbrain," "content recommendation," "sponsored content," or "in-feed ads." For strategy, use paid-ads-strategy. |
| 4 | metadata |
| 5 | version 1.0.1 |
| 6 | |
| 7 | |
| 8 | # Paid Ads: Native Ads |
| 9 | |
| 10 | Guides native advertising on Taboola, Outbrain, and content recommendation networks. Native ads blend with publisher content and achieve ~18% higher CTR than display banners. Use this skill when planning or optimizing native ad campaigns. |
| 11 | |
| 12 | **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. |
| 13 | |
| 14 | ## Initial Assessment |
| 15 | |
| 16 | **Project context:** Read root `contextus.md` when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system. |
| 17 | |
| 18 | Identify: |
| 19 | **Goal**: Traffic, leads, brand |
| 20 | **Content**: Article, landing page, video |
| 21 | **Budget**: Min $500–1,000; better at $5,000+ |
| 22 | |
| 23 | ## Platform Overview |
| 24 | |
| 25 | | Platform | Reach | Focus | |
| 26 | |----------|-------|-------| |
| 27 | | **Taboola** | 500M+ daily impressions | Premium publishers; AI matching | |
| 28 | | **Outbrain** | Major publishers | Top-funnel; helpful content | |
| 29 | |
| 30 | **Pricing**: CPC $0.10–0.30 avg; CPM $1–3 avg. |
| 31 | |
| 32 | ## Creative Testing |
| 33 | |
| 34 | | Approach | Guideline | |
| 35 | |----------|-----------| |
| 36 | | **Combinations** | 3 headlines × 3 images = 9 variants; test together | |
| 37 | | **Image variety** | Headshot, product, illustration—distinct styles | |
| 38 | | **Advertorials** | Test length, tone, aggressiveness; no universal formula | |
| 39 | |
| 40 | ## Copywriting Guidelines |
| 41 | |
| 42 | | Rule | Guideline | |
| 43 | |------|-----------| |
| 44 | | **Honest** | Avoid clickbait; match copy to content | |
| 45 | | **Format** | Match character limits; respect UX per format | |
| 46 | | **Tone** | Soft-sell; nurture, don't push | |
| 47 | |
| 48 | ## Funnel Focus |
| 49 | |
| 50 | Target high-intent users in consideration and conversion stages; avoid one-size-fits-all funnel approach. |
| 51 | |
| 52 | ## Output Format |
| 53 | |
| 54 | **Headline** options (2–3) |
| 55 | **Image** guidance |
| 56 | **Landing page** alignment |
| 57 | **Budget** recommendation |
| 58 | |
| 59 | ## Related Skills |
| 60 | |
| 61 | **display-ads**: Display vs native; programmatic |
| 62 | **copywriting**: Headline, ad copy |
| 63 | **landing-page-generator**: Landing page for native traffic |
| 64 | **paid-ads-strategy**: Channel selection |
| 65 |
Discussion
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