Market Sizing Analysis
Unverified●30/40Claude Code◐PartialHas SKILL.md but declares no allowed-tools — Claude Code will ask for permission each time
Cursor◐PartialPlain prose you can paste in — but no Cursor rules file
Codex◐PartialPlain prose you can paste in — but no AGENTS.md
Gemini CLI◐PartialPlain prose you can paste in
Copilot◐PartialPlain prose you can paste in — but no Copilot instructions file
npx agentalley add market-sizing-analysisWho is stuck, and on what
Calculate TAM/SAM/SOM for market opportunities using top-down, bottom-up, and value theory methodologies. Use this skill when sizing markets, estimating addressable revenue, validating market opportunity for a new venture, or building investor-ready market analysis for a startup pitch or business plan.
The whole source
Frontmatter — 3 properties
| name | market-sizing-analysis |
|---|---|
| description | Calculate TAM/SAM/SOM for market opportunities using top-down, bottom-up, and value theory methodologies. Use this skill when sizing markets, estimating addressable revenue, validating market opportunity for a new venture, or building investor-ready market analysis for a startup pitch or business plan. |
| version | 1.0.0 |
| 1 | --- |
| 2 | name: market-sizing-analysis |
| 3 | description: Calculate TAM/SAM/SOM for market opportunities using top-down, bottom-up, and value theory methodologies. Use this skill when sizing markets, estimating addressable revenue, validating market opportunity for a new venture, or building investor-ready market analysis for a startup pitch or business plan. |
| 4 | version: 1.0.0 |
| 5 | ---A5 — No allowed-tools declared — no way to tell what this skill may touch |
| 6 | |
| 7 | # Market Sizing Analysis |
| 8 | |
| 9 | Comprehensive market sizing methodologies for calculating Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM) for startup opportunities. |
| 10 | |
| 11 | ## Overview |
| 12 | |
| 13 | Market sizing provides the foundation for startup strategy, fundraising, and business planning. Calculate market opportunity using three complementary methodologies: top-down (industry reports), bottom-up (customer segment calculations), and value theory (willingness to pay). |
| 14 | |
| 15 | ## Core Concepts |
| 16 | |
| 17 | ### The Three-Tier Market Framework |
| 18 | |
| 19 | **TAM (Total Addressable Market)** |
| 20 | |
| 21 | - Total revenue opportunity if achieving 100% market share |
| 22 | - Defines the universe of potential customers |
| 23 | - Used for long-term vision and market validation |
| 24 | - Example: All email marketing software revenue globally |
| 25 | |
| 26 | **SAM (Serviceable Available Market)** |
| 27 | |
| 28 | - Portion of TAM targetable with current product/service |
| 29 | - Accounts for geographic, segment, or capability constraints |
| 30 | - Represents realistic addressable opportunity |
| 31 | - Example: AI-powered email marketing for e-commerce in North America |
| 32 | |
| 33 | **SOM (Serviceable Obtainable Market)** |
| 34 | |
| 35 | - Realistic market share achievable in 3-5 years |
| 36 | - Accounts for competition, resources, and market dynamics |
| 37 | - Used for financial projections and fundraising |
| 38 | - Example: 2-5% of SAM based on competitive landscape |
| 39 | |
| 40 | ### When to Use Each Methodology |
| 41 | |
| 42 | **Top-Down Analysis** |
| 43 | |
| 44 | - Use when established market research exists |
| 45 | - Best for mature, well-defined markets |
| 46 | - Validates market existence and growth |
| 47 | - Starts with industry reports and narrows down |
| 48 | |
| 49 | **Bottom-Up Analysis** |
| 50 | |
| 51 | - Use when targeting specific customer segments |
| 52 | - Best for new or niche markets |
| 53 | - Most credible for investors |
| 54 | - Builds from customer data and pricing |
| 55 | |
| 56 | **Value Theory** |
| 57 | |
| 58 | - Use when creating new market categories |
| 59 | - Best for disruptive innovations |
| 60 | - Estimates based on value creation |
| 61 | - Calculates willingness to pay for problem solution |
| 62 | |
| 63 | ## Detailed patterns and worked examples |
| 64 | |
| 65 | Detailed pattern documentation lives in `references/details.md`. Read that file when the navigation tier above is insufficient. |
| 66 | |
| 67 |
Reviews
Installed this one?Write the first review and take the Trailblazer badge.
Alternatives
Structure Your Invention For A Patent FilingDescribe your invention in plain words and get back a formal write-up that lays out the problem it solves, how it works, and which parts are worth protecting.●····●37/40Claims Drafting: The Core Patent SkillDescribe your invention in plain words and get back a numbered set of formal patent claims — the legal wording that defines exactly what you own.●····●36/40Patent Novelty and Non-Obviousness CheckDescribe your invention in everyday words and get back a clear read on whether it's new and original enough to patent, plus where it might hit trouble.●····●35/40Patent Pipeline: From Invention to FilingDescribe your invention in plain words and get back a complete first-draft patent application — claims, full description, and abstract — ready to hand to a patent attorney.●····●35/40