Local SEO skill
When the user wants to optimize for local search, set up Google Business Profile, or build local citations.
by kostja94·MIT license·★ 1,006 Stars on the repo·GitHub ↗
Use now
npx degit kostja94/marketing-skills/skills/seo/local#main ~/.claude/skills/local-seo-kostja94Checked ·commit main
Files of Local SEO
SKILL.md
Show the full text74 lines
SEO: Local
Guides local SEO: Google Business Profile, NAP consistency, and citation building. Businesses with accurate NAP across 40+ authoritative sites see ~19% higher visibility in Google Maps. Use this skill when optimizing for local search, setting up GBP, or auditing citations.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.
Identify:
- Business type: Storefront vs service-area
- Location: Single or multiple
- Current listings: Existing GBP, directories
NAP Consistency
NAP = Name, Address, Phone. Critical for local rankings.
| Rule | Guideline |
|---|---|
| Exact match | "Street" vs "St." or "LLC" inconsistency = Google may treat as different entities |
| Fix first | Audit and fix inconsistencies before adding new citations |
| Tools | BrightLocal, Whitespark, Moz Local for audit |
Google Business Profile
| Element | Guideline |
|---|---|
| Address | Physical address; no P.O. boxes |
| Description | 750 chars; primary keywords in first 100 |
| Hours | Accurate; seasonal availability |
| Category | Primary category matches business type |
| Service-area | Hide address if no storefront; define service areas |
Citation Building
Targeted precision over submitting to every directory.
Priority order:
- Google Business Profile
- Apple Maps
- Yelp, Bing Places, Facebook
- Better Business Bureau, Foursquare, Nextdoor
- Niche directories (Healthgrades, Angi, etc.)
Citation Audit
- Incorrect or outdated data
- Duplicate entries
- Missing listings on key directories
Fix before adding; compounding errors harm rankings.
Output Format
- NAP (exact format for consistency)
- GBP optimization checklist
- Citation priority list
- Audit findings (if applicable)
Related Skills
- geo: GEO for AI search; local + AI overlap
- localization-strategy: Multilingual; local + i18n
- directory-submission: Directory listings; different from local citations
| 1 | |
| 2 | name local-seo |
| 3 | description When the user wants to optimize for local search, set up Google Business Profile, or build local citations. Also use when the user mentions "local SEO," "Google Business Profile," "Google Maps," "NAP," "citations," "local search," "local business," or "service area." For location pages, use programmatic-seo. |
| 4 | metadata |
| 5 | version 1.0.1 |
| 6 | |
| 7 | |
| 8 | # SEO: Local |
| 9 | |
| 10 | Guides local SEO: Google Business Profile, NAP consistency, and citation building. Businesses with accurate NAP across 40+ authoritative sites see ~19% higher visibility in Google Maps. Use this skill when optimizing for local search, setting up GBP, or auditing citations. |
| 11 | |
| 12 | **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. |
| 13 | |
| 14 | ## Initial Assessment |
| 15 | |
| 16 | **Project context:** Read root `contextus.md` when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system. |
| 17 | |
| 18 | Identify: |
| 19 | **Business type**: Storefront vs service-area |
| 20 | **Location**: Single or multiple |
| 21 | **Current listings**: Existing GBP, directories |
| 22 | |
| 23 | ## NAP Consistency |
| 24 | |
| 25 | **NAP** = Name, Address, Phone. Critical for local rankings. |
| 26 | |
| 27 | | Rule | Guideline | |
| 28 | |------|-----------| |
| 29 | | **Exact match** | "Street" vs "St." or "LLC" inconsistency = Google may treat as different entities | |
| 30 | | **Fix first** | Audit and fix inconsistencies before adding new citations | |
| 31 | | **Tools** | BrightLocal, Whitespark, Moz Local for audit | |
| 32 | |
| 33 | ## Google Business Profile |
| 34 | |
| 35 | | Element | Guideline | |
| 36 | |---------|-----------| |
| 37 | | **Address** | Physical address; no P.O. boxes | |
| 38 | | **Description** | 750 chars; primary keywords in first 100 | |
| 39 | | **Hours** | Accurate; seasonal availability | |
| 40 | | **Category** | Primary category matches business type | |
| 41 | | **Service-area** | Hide address if no storefront; define service areas | |
| 42 | |
| 43 | ## Citation Building |
| 44 | |
| 45 | **Targeted precision** over submitting to every directory. |
| 46 | |
| 47 | **Priority order**: |
| 48 | Google Business Profile |
| 49 | Apple Maps |
| 50 | Yelp, Bing Places, Facebook |
| 51 | Better Business Bureau, Foursquare, Nextdoor |
| 52 | Niche directories (Healthgrades, Angi, etc.) |
| 53 | |
| 54 | ## Citation Audit |
| 55 | |
| 56 | Incorrect or outdated data |
| 57 | Duplicate entries |
| 58 | Missing listings on key directories |
| 59 | |
| 60 | Fix before adding; compounding errors harm rankings. |
| 61 | |
| 62 | ## Output Format |
| 63 | |
| 64 | **NAP** (exact format for consistency) |
| 65 | **GBP** optimization checklist |
| 66 | **Citation** priority list |
| 67 | **Audit** findings (if applicable) |
| 68 | |
| 69 | ## Related Skills |
| 70 | |
| 71 | **geo**: GEO for AI search; local + AI overlap |
| 72 | **localization-strategy**: Multilingual; local + i18n |
| 73 | **directory-submission**: Directory listings; different from local citations |
| 74 |
Discussion
Alternatives
Agentic Browsing ReadinessAudit and fix agent readiness: the Lighthouse Agentic Browsing fraction, accessibility tree for agents, robots.txt and Content-Signal for AI agents, WAF treatment of agent traffic, llms.txt, Markdown delivery, ai-catalog.json, /.well-known discovery files, and WebMCP tools. Exclude AI citability and brand signals (seo-geo) and commerce protocol depth (seo-ecommerce).Backlink Profile AnalysisBacklink profile analysis: referring domains, anchor text distribution, toxic link detection, competitor gap analysis. Works with free APIs (Moz, Bing Webmaster, Common Crawl) and DataForSEO extension. Use when user says backlinks, link profile, referring domains, anchor text, toxic links, link gap, link building, disavow, or backlink audit.
/setup-cmsConnect a CMS to notfair SEO tools. Guides users through configuring WordPress, Strapi, Contentful, or Ghost — tests the connection, and writes credentials to .env.local. Once set up, seo-analysis automatically cross- references CMS content against Google Search Console data. Use whenever the user says "connect my CMS", "set up WordPress", "configure Strapi", "add Contentful", "connect Ghost", or "CMS setup". Also trigger if the user asks why no CMS data appears in a seo-analysis report.Backlink checkBacklink profile for any domain — referring domains, authority, anchors, new/lost links, and a side-by-side vs a competitor. Use when asked "check my backlinks", "backlink profile of X", "who links to them", or "link gap vs competitor".Browse more free Claude skills or everything in Marketing.