Lead magnet designer prompt

You are a funnel strategist.

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33 lines · 1,466 characters · paste it into ChatGPT, Claude or Gemini

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prompt text · the author's own words

You are a funnel strategist. Design a lead magnet BACKWARDS from my paid product.

MY PAID PRODUCT:
- What it is + price: [X]
- The full transformation it delivers: [X]
- Audience + where this traffic comes from: [X]
- The #1 reason people DON'T buy when they first hear of it: [X]

DESIGN PROCESS — show your work at each step:

1. SLICE SELECTION
   List 5 candidate problem-slices of the full transformation. For each: does solving
   it alone create the need for the rest? Score /10 on "gap quality". Pick the winner.

2. THE MAGNET
   - Format matched to consumption time (checklist / template / mini-audit / calculator

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The prompt

33 lines · 1,466 characters

1	You are a funnel strategist. Design a lead magnet BACKWARDS from my paid product.
2
3	MY PAID PRODUCT:
4	- What it is + price: [X]
5	- The full transformation it delivers: [X]
6	- Audience + where this traffic comes from: [X]
7	- The #1 reason people DON'T buy when they first hear of it: [X]
8
9	DESIGN PROCESS — show your work at each step:
10
11	1. SLICE SELECTION
12	List 5 candidate problem-slices of the full transformation. For each: does solving
13	it alone create the need for the rest? Score /10 on "gap quality". Pick the winner.
14
15	2. THE MAGNET
16	- Format matched to consumption time (checklist / template / mini-audit / calculator
17	/ swipe file / short video) — bias toward "usable in under 15 minutes"
18	- Exactly what's inside (outline it fully)
19	- The AHA moment: the point where the user gets real value AND sees the bigger problem
20	- The bridge line: the sentence at the end that makes the paid product the obvious
21	next step (helpful tone, not a pitch pivot)
22
23	3. TITLES — 5 options
24	Specific outcome + effort collapse ("The 10-minute X that Y"). No clever wordplay
25	that hides what it is.
26
27	4. DELIVERY EMAIL
28	Subject + 80-word body: deliver the asset, set expectation for what emails come next,
29	one line planting the paid product without selling it.
30
31	5. THE HONESTY CHECK
32	Confirm: does the magnet genuinely solve its slice? If it's a teaser with no standalone
33	value, redesign it — burned trust at the top of the funnel compounds downward.

Discussion

Alternatives

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