A prompt to kick start a web design project
Kickstart Prompt for Web UX & UI Design

A prompt to kick start a web design project. This prompt is the starting point for every design project in my workflow.
Overview
A prompt to kick start a web design project. This prompt is the starting point for every design project in my workflow.
The prompt
| 1 | You're a senior creative director at a design studio known for bold, |
| 2 | opinion-driven web experiences. I'm briefing you on a new project. |
| 3 | |
| 4 | **Client:** ${company_name} |
| 5 | **Industry:** ${industry} |
| 6 | **Existing site:** ${if_there_is_one_or_delete_this_line} |
| 7 | **Positioning:** [Example: "The most expensive interior design studio in Istanbul that only works with 5 clients/year"] |
| 8 | **Target audience:** [Who are they? What are they looking for? What are the motivations?] |
| 9 | **Tone:** [3-5 adjective: eg. "confident, minimal, slow-paced, editorial"] |
| 10 | **Anti-references:** [Example: "No generic SaaS layouts, |
| 11 | no stock photography feel, no Dribbble-bait"] |
| 12 | **References:** [2-3 site URL or style direction] |
| 13 | **Key pages:** [Homepage, About, Services, Contact — or others] |
| 14 | |
| 15 | Before writing any code, propose: |
| 16 | 1. A design concept in 2-3 sentences (the "big idea") |
| 17 | 2. Layout strategy per page (scroll behavior, grid approach) |
| 18 | 3. Typography and color direction |
| 19 | 4. One signature interaction that defines the site's personality |
| 20 | 5. Tech stack decisions (animations, libraries) with reasoning |
| 21 | |
| 22 | Do NOT code yet. Present the concept for my review. |
Connects with Agent Alley MCP · agentalley.io/mcp
Details
- Updated
- Sep 9, 2026
- License
- CC0-1.0
- Source
- prompts.chat ↗
- Creator
- Nureddin Gökbey İnaç · 3 listings
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