Influencer marketing skill
When the user wants to plan, implement, or optimize influencer marketing strategy.
by kostja94·MIT license·★ 1,006 Stars on the repo·GitHub ↗
Use now
npx degit kostja94/marketing-skills/skills/channels/partnerships/influencer-marketing#main ~/.claude/skills/influencer-marketing-kostja94Checked ·commit main
Files of Influencer marketing
SKILL.md
Show the full text86 lines
Channels: Influencer
Guides influencer marketing strategy for AI/SaaS products. Focus on trust and brand exposure; 2–3x higher conversion and 40%–50% lower CAC than traditional ads. 92% of consumers trust influencers over celebrities.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.
Identify:
- Goal: Brand awareness, trust, or direct conversion
- Platform: Instagram, TikTok, YouTube, LinkedIn
- Target: Nano (1K–10K), micro (10K–100K), mid-tier (100K–1M), macro (1M+)
Influencer vs. Affiliate vs. Creator
| Dimension | Influencer | Affiliate | Creator Program |
|---|---|---|---|
| Goal | Brand exposure, trust | Direct sales | Content co-creation |
| Incentive | Paid, product exchange | Commission | Credits, free use |
| Content | Influencer original | Links sufficient | Must use product |
| Relationship | Short or long-term | Transactional | Long-term |
Influencer Types by Platform
| Platform | Best For | Audience |
|---|---|---|
| Visual, lifestyle | 25–34 | |
| TikTok | Viral, short-form | Under 24 |
| YouTube | Reviews, tutorials | 18–24 |
| B2B, professional | Professionals |
Discovery & Screening
- Platform search: Search by brand/industry terms; check competitors
- Tools: Stormy.ai, Upfluence, Passionfroot
- Form: Application form on site for interested creators
Screening: Engagement rate > follower count; avoid fake followers; content style match.
Cooperation Models
| Model | Use |
|---|---|
| Product exchange | Low cost; testing; requires influencer interest |
| Commission (affiliate) | Lower risk; CPS; hybrid with flat fee common |
| Paid promotion | Direct payment; quick exposure |
| Long-term partnership | Brand ambassador; sustained relationship |
Content Strategy
- Forms: Shoutout, review, favorites, tutorial, placement
- Creative freedom: Avoid overly scripted; authenticity drives trust
- Cross-platform: Repurpose for website, ads, email
- Publishing: Multiple drops; align with target market hours
Best Practices
- Payment: PayPal; prepay + final payment after publish
- Contract: Clear dates, review process, deliverables
- Content review: Brand guidance without over-control
- Disclosure: FTC/ASA compliant; disclose paid partnerships
Output Format
- Platform and tier selection
- Discovery approach
- Cooperation model
- Content brief
- Tracking plan
Related Skills
- affiliate-marketing: Influencers can be affiliates (hybrid model)
- creator-program: Long-term creator partnerships
- employee-generated-content: Internal employee content; influencer is external
- affiliate-page-generator: Commission structure if hybrid
| 1 | |
| 2 | name influencer-marketing |
| 3 | description When the user wants to plan, implement, or optimize influencer marketing strategy. Also use when the user mentions "influencer marketing," "KOL," "creator partnership," "brand ambassador," "sponsored content," "influencer campaign," "micro-influencer," "influencer outreach," "creator collaboration," or "influencer deal." For creator programs, use creator-program. |
| 4 | metadata |
| 5 | version 1.0.1 |
| 6 | |
| 7 | |
| 8 | # Channels: Influencer |
| 9 | |
| 10 | Guides influencer marketing strategy for AI/SaaS products. Focus on trust and brand exposure; 2–3x higher conversion and 40%–50% lower CAC than traditional ads. 92% of consumers trust influencers over celebrities. |
| 11 | |
| 12 | **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. |
| 13 | |
| 14 | ## Initial Assessment |
| 15 | |
| 16 | **Project context:** Read root `contextus.md` when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system. |
| 17 | |
| 18 | Identify: |
| 19 | **Goal**: Brand awareness, trust, or direct conversion |
| 20 | **Platform**: Instagram, TikTok, YouTube, LinkedIn |
| 21 | **Target**: Nano (1K–10K), micro (10K–100K), mid-tier (100K–1M), macro (1M+) |
| 22 | |
| 23 | ## Influencer vs. Affiliate vs. Creator |
| 24 | |
| 25 | | Dimension | Influencer | Affiliate | Creator Program | |
| 26 | |-----------|------------|-----------|-----------------| |
| 27 | | **Goal** | Brand exposure, trust | Direct sales | Content co-creation | |
| 28 | | **Incentive** | Paid, product exchange | Commission | Credits, free use | |
| 29 | | **Content** | Influencer original | Links sufficient | Must use product | |
| 30 | | **Relationship** | Short or long-term | Transactional | Long-term | |
| 31 | |
| 32 | ## Influencer Types by Platform |
| 33 | |
| 34 | | Platform | Best For | Audience | |
| 35 | |----------|----------|----------| |
| 36 | | **Instagram** | Visual, lifestyle | 25–34 | |
| 37 | | **TikTok** | Viral, short-form | Under 24 | |
| 38 | | **YouTube** | Reviews, tutorials | 18–24 | |
| 39 | | **LinkedIn** | B2B, professional | Professionals | |
| 40 | |
| 41 | ## Discovery & Screening |
| 42 | |
| 43 | **Platform search**: Search by brand/industry terms; check competitors |
| 44 | **Tools**: Stormy.ai, Upfluence, Passionfroot |
| 45 | **Form**: Application form on site for interested creators |
| 46 | |
| 47 | **Screening**: Engagement rate > follower count; avoid fake followers; content style match. |
| 48 | |
| 49 | ## Cooperation Models |
| 50 | |
| 51 | | Model | Use | |
| 52 | |-------|-----| |
| 53 | | **Product exchange** | Low cost; testing; requires influencer interest | |
| 54 | | **Commission (affiliate)** | Lower risk; CPS; hybrid with flat fee common | |
| 55 | | **Paid promotion** | Direct payment; quick exposure | |
| 56 | | **Long-term partnership** | Brand ambassador; sustained relationship | |
| 57 | |
| 58 | ## Content Strategy |
| 59 | |
| 60 | **Forms**: Shoutout, review, favorites, tutorial, placement |
| 61 | **Creative freedom**: Avoid overly scripted; authenticity drives trust |
| 62 | **Cross-platform**: Repurpose for website, ads, email |
| 63 | **Publishing**: Multiple drops; align with target market hours |
| 64 | |
| 65 | ## Best Practices |
| 66 | |
| 67 | **Payment**: PayPal; prepay + final payment after publish |
| 68 | **Contract**: Clear dates, review process, deliverables |
| 69 | **Content review**: Brand guidance without over-control |
| 70 | **Disclosure**: FTC/ASA compliant; disclose paid partnerships |
| 71 | |
| 72 | ## Output Format |
| 73 | |
| 74 | **Platform** and tier selection |
| 75 | **Discovery** approach |
| 76 | **Cooperation** model |
| 77 | **Content** brief |
| 78 | **Tracking** plan |
| 79 | |
| 80 | ## Related Skills |
| 81 | |
| 82 | **affiliate-marketing**: Influencers can be affiliates (hybrid model) |
| 83 | **creator-program**: Long-term creator partnerships |
| 84 | **employee-generated-content**: Internal employee content; influencer is external |
| 85 | **affiliate-page-generator**: Commission structure if hybrid |
| 86 |
Discussion
Alternatives
Audience researchUse when the user wants to evaluate a creator, influencer, or brand audience using public profile signals, TikTok audience demographics, follower/following data, comments, geography, language, and content fit. Helps judge sponsorship and market fit.
Channel AuthenticityDetect non-organic views / fake engagement / bot comments on a YouTube channel before booking (or after delivering) a sponsorship. Use when asked to vet a channel, check if views/comments are real, investigate suspicious engagement, audit a sponsorship delivery, or whenever someone shares a YouTube channel/handle/URL and asks "is this real / safe to buy an ad on". Triggers: "fake views", "bot comments", "non-organic", "is this channel legit", "vet this channel", "engagement looks off", "audit this sponsorship".
Influencer fit scoringScores and ranks influencers for brand partnership fit using a multi-dimensional framework covering audience alignment, engagement quality, brand safety, content relevance, and commercial viability for CPG and retail e-commerce campaigns. Use when evaluating potential influencer partners, building shortlists, or comparing candidates. Triggers on requests for influencer evaluation, creator partnerships, influencer scoring, KOL assessment, or ambassador selection.
Influencer & Creator MarketingWhen the user wants to run influencer, creator, or ambassador partnerships to promote their product — finding and vetting partners, structuring deals, briefing creators, disclosure compliance, and measuring ROI. Also use when the user mentions 'influencer markBrowse more free Claude skills or everything in Marketing.