Gtm strategy skill

Create a go-to-market strategy covering marketing channels, messaging, success metrics, and launch timeline.

by phuryn·MIT license·★ 26,557 Stars on the repo·GitHub ↗

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GTM Strategy

Overview

Create a comprehensive go-to-market strategy for a product launch. This skill covers marketing channels, messaging development, success metrics definition, and launch planning.

When to Use

Planning a product launch
Creating a GTM plan from scratch
Defining a launch strategy for a new market
Developing product-to-market fit strategy
Preparing a product go-live roadmap

How It Works

Step 1: Gather Research Data

The system will help you load and analyze early research about your product and target market. Provide:

Product description and key features
Target market segment details
Market research or validation data
Competitive landscape information
Any available customer interviews or survey data

Step 2: Define Marketing Channels

Evaluate which channels best reach your target audience:

Digital marketing channels (paid search, social media, display)
Content and inbound channels (blog, SEO, thought leadership)
Sales and outbound channels (direct outreach, partnerships)
Community and grassroots channels
Product-led and viral channels

Step 3: Develop Messaging

Create audience-specific messaging that resonates:

Core value proposition for target segment
Key differentiators and competitive advantages
Pain point validation and solution mapping
Proof points and social proof strategies
Channel-specific messaging variations

Step 4: Define Success Metrics

Establish measurable KPIs to track launch success:

Awareness metrics (impressions, reach, brand recall)
Engagement metrics (CTR, cost per engagement, time on site)
Conversion metrics (signups, demos requested, trials started)
Revenue metrics (MRR, customer acquisition cost, lifetime value)
Market metrics (market share, segment penetration)

Step 5: Create Launch Plan

Build a phased launch timeline:

Pre-launch preparation (messaging, channels, timeline)
Launch day activities and announcements
Post-launch momentum (content, partnerships, communities)
Measurement and optimization cadence
Success criteria and go/no-go decision points

Input Format

Use $ARGUMENTS to pass:

Product name and description
Target market segment
Research data or file path
Launch timeline and constraints
Budget or resource limitations

Output

A structured GTM strategy document including:

Recommended marketing channels with justification
Channel-specific messaging and positioning
Launch timeline with key milestones
KPI targets and measurement framework
Risk mitigation strategies
90-day execution roadmap

Framework

This skill applies Product Compass GTM strategy methodology, focusing on market selection, channel fit, and message-market fit for sustainable product growth.

Tips

Start with your most confident customer segment
Validate assumptions through customer interviews before full launch
Focus on a few channels excellently rather than many channels poorly
Establish baseline metrics before launch to measure impact
Plan for feedback loops and optimization

1	---
2	name: gtm-strategy
3	description: "Create a go-to-market strategy covering marketing channels, messaging, success metrics, and launch timeline. Use when planning a product launch, creating a GTM plan from scratch, or defining a launch strategy for a new market."
4	---
5	# GTM Strategy
6
7	## Overview
8	Create a comprehensive go-to-market strategy for a product launch. This skill covers marketing channels, messaging development, success metrics definition, and launch planning.
9
10	## When to Use
11	- Planning a product launch
12	- Creating a GTM plan from scratch
13	- Defining a launch strategy for a new market
14	- Developing product-to-market fit strategy
15	- Preparing a product go-live roadmap
16
17	## How It Works
18
19	### Step 1: Gather Research Data
20	The system will help you load and analyze early research about your product and target market. Provide:
21	- Product description and key features
22	- Target market segment details
23	- Market research or validation data
24	- Competitive landscape information
25	- Any available customer interviews or survey data
26
27	### Step 2: Define Marketing Channels
28	Evaluate which channels best reach your target audience:
29	- Digital marketing channels (paid search, social media, display)
30	- Content and inbound channels (blog, SEO, thought leadership)
31	- Sales and outbound channels (direct outreach, partnerships)
32	- Community and grassroots channels
33	- Product-led and viral channels
34
35	### Step 3: Develop Messaging
36	Create audience-specific messaging that resonates:
37	- Core value proposition for target segment
38	- Key differentiators and competitive advantages
39	- Pain point validation and solution mapping
40	- Proof points and social proof strategies
41	- Channel-specific messaging variations
42
43	### Step 4: Define Success Metrics
44	Establish measurable KPIs to track launch success:
45	- Awareness metrics (impressions, reach, brand recall)
46	- Engagement metrics (CTR, cost per engagement, time on site)
47	- Conversion metrics (signups, demos requested, trials started)
48	- Revenue metrics (MRR, customer acquisition cost, lifetime value)
49	- Market metrics (market share, segment penetration)
50
51	### Step 5: Create Launch Plan
52	Build a phased launch timeline:
53	- Pre-launch preparation (messaging, channels, timeline)
54	- Launch day activities and announcements
55	- Post-launch momentum (content, partnerships, communities)
56	- Measurement and optimization cadence
57	- Success criteria and go/no-go decision points
58
59	## Input Format
60	Use $ARGUMENTS to pass:
61	- Product name and description
62	- Target market segment
63	- Research data or file path
64	- Launch timeline and constraints
65	- Budget or resource limitations
66
67	## Output
68	A structured GTM strategy document including:
69	- Recommended marketing channels with justification
70	- Channel-specific messaging and positioning
71	- Launch timeline with key milestones
72	- KPI targets and measurement framework
73	- Risk mitigation strategies
74	- 90-day execution roadmap
75
76	## Framework
77	This skill applies Product Compass GTM strategy methodology, focusing on market selection, channel fit, and message-market fit for sustainable product growth.
78
79	## Tips
80	- Start with your most confident customer segment
81	- Validate assumptions through customer interviews before full launch
82	- Focus on a few channels excellently rather than many channels poorly
83	- Establish baseline metrics before launch to measure impact
84	- Plan for feedback loops and optimization
85
86	---
87
88	### Further Reading
89
90	- [5 GTM Principles You Should Know as a PM](https://www.productcompass.pm/p/5-gtm-principles-with-frameworks-templates)
91	- [OpenAI’s Product Leader Shares 3-Layer Distribution Framework To Win Mind & Market Share in the AI World](https://www.productcompass.pm/p/distribution-framework-ai-products)
92	- [Product-Led Growth 101, Part 1/2](https://www.productcompass.pm/p/product-led-growth-101-12)
93	- [How to Design a Value Proposition Customers Can't Resist?](https://www.productcompass.pm/p/how-to-design-value-proposition-template)
94	- [How to Achieve Product-Market Fit? Part I: Market and Value Proposition](https://www.productcompass.pm/p/how-to-achieve-the-product-market)
95