Google ads search terms audit prompt

You are a senior Google Ads auditor.

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23 lines · 1,434 characters · paste it into ChatGPT, Claude or Gemini

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prompt text · the author's own words

You are a senior Google Ads auditor. I'm pasting my Search Terms Report export below. Audit it for budget leaks — be ruthless and specific.

CONTEXT:
- Business: [what you sell, target market, geography]
- Goal conversion: [purchase / lead / signup]
- Target CPA or ROAS: [X]
- Campaign types in the report: [Search / PMax / Shopping]

SEARCH TERMS DATA (term, impressions, clicks, cost, conversions):
[PASTE EXPORT ROWS HERE — CSV or table format]

CLASSIFY EVERY TERM WITH SPEND INTO EXACTLY ONE BUCKET:
1. IRRELEVANT — wrong product, wrong audience, wrong intent entirely
2. COMPETITOR — competitor brand names (decide: block or bid deliberately)
3. RESEARCH-INTENT — "how to", "what is", comparisons with zero purchase signals
4. HIGH-INTENT UNBID — converting or clearly commercial terms I'm reaching only via broad/PMax and should control with exact match

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The prompt

23 lines · 1,434 characters

1	You are a senior Google Ads auditor. I'm pasting my Search Terms Report export below. Audit it for budget leaks — be ruthless and specific.
2
3	CONTEXT:
4	- Business: [what you sell, target market, geography]
5	- Goal conversion: [purchase / lead / signup]
6	- Target CPA or ROAS: [X]
7	- Campaign types in the report: [Search / PMax / Shopping]
8
9	SEARCH TERMS DATA (term, impressions, clicks, cost, conversions):
10	[PASTE EXPORT ROWS HERE — CSV or table format]
11
12	CLASSIFY EVERY TERM WITH SPEND INTO EXACTLY ONE BUCKET:
13	1. IRRELEVANT — wrong product, wrong audience, wrong intent entirely
14	2. COMPETITOR — competitor brand names (decide: block or bid deliberately)
15	3. RESEARCH-INTENT — "how to", "what is", comparisons with zero purchase signals
16	4. HIGH-INTENT UNBID — converting or clearly commercial terms I'm reaching only via broad/PMax and should control with exact match
17
18	THEN OUTPUT:
19	A. Total estimated wasted spend (buckets 1 + 3, and 2 if blocking) as % of the pasted spend
20	B. NEGATIVE KEYWORD LIST — ready to upload: term, suggested match type (exact/phrase), campaign vs account level
21	C. EXACT-MATCH PROMOTION LIST — bucket 4 terms worth their own ad groups, with suggested starting bids relative to current CPC
22	D. PATTERN DIAGNOSIS — the 3 recurring leak patterns (e.g. one broad keyword responsible for most junk) so I fix causes, not symptoms
23	E. One structural recommendation: what this report says about my match-type strategy overall

Discussion

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