A reusable Go-to-Market strategy template for both B2B

Go-to-Market Strategy Template — B2B & B2C Launch Planning

by Gingiris-1031 · MIT license · ★ 82 on GitHub · updated Sep 20

A reusable Go-to-Market strategy template for both B2B and B2C launches. Covers positioning, messaging, ICP definition, channel selection, and competitive analysis frameworks.

---
name: go-to-market-playbook
description: |
  A reusable Go-to-Market strategy template for both B2B and B2C launches. Covers positioning, messaging, ICP definition, channel selection, and competitive analysis frameworks. By @WeiYipei.
source: https://github.com/Gingiris-1031/gingiris-skills/tree/main/skills/go-to-market-playbook
tags:
  - go-to-market
  - gtm
  - product-launch
  - startup-launch
  - positioning
  - icp
  - b2b-saas
  - saas
  - startup
  - competitive-analysis
  - claude-code
  - ai-agent-skill

Overview

本 skill 默认偏 dev / 开源 / B2B SaaS。若产品是 2C 消费品 / 教育 / 应用 / 游戏：核心指标换成 D1/D7/D30 留存、激活率、病毒系数 K（非 MRR/CAC/LTV）；冷启动渠道换成垂类社区 / 短视频 / 垂直 KOL（非 PH/HN/LinkedIn）。完整 2C 适配指南 + 各国渠道公开数据见 → gingiris-seo-geo/references/2c-adaptation.md。

Manual install (npx, ZIP)

Claude Codenpx skills add Gingiris-1031/gingiris-skills --skill go-to-market-playbook -g -a claude-code

Claude Code (manual)

mkdir -p ~/.claude/skills && curl -sL https://codeload.github.com/Gingiris-1031/gingiris-skills/tar.gz/5d40bc8f4094 \
  | tar -xz -C ~/.claude/skills --strip-components=2 gingiris-skills-5d40bc8f4094/skills/go-to-market-playbook

Windows (PowerShell)

New-Item -ItemType Directory -Force "$HOME\.claude\skills" | Out-Null; Invoke-WebRequest "https://m.agentalley.io/zip/570a7b63228530615546/go-to-market-playbook.zip" -OutFile "$env:TEMP\go-to-market-playbook.zip"; Expand-Archive "$env:TEMP\go-to-market-playbook.zip" -DestinationPath "$HOME\.claude\skills" -Force

Claude.ai / desktopDownload the ZIP and upload it under Settings → Capabilities → Skills.

Codex, Cursor, other agentsPoint them at SKILL.md. The other files are plain text.

Connects with Agent Alley MCP · agentalley.io/mcp

Files included

SKILL.md4.3 KB
_meta.json140 B
.clawhub/1 file · 153 B
references/3 files · 9.8 KB

Read the files here

Gingiris-1031/5d40bc86 files

Shared references1SKILL.md reads these from elsewhere in the repo. Not in the ZIP.

2c-adaptation.mdskills/gingiris-seo-geo/references/10.1 KB

Get them on GitHub ↗

SKILL.md

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Outline

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⚠️ 区分 B2B 与 2C

本 skill 默认偏 dev / 开源 / B2B SaaS。若产品是 2C 消费品 / 教育 / 应用 / 游戏：核心指标换成 D1/D7/D30 留存、激活率、病毒系数 K（非 MRR/CAC/LTV）；冷启动渠道换成垂类社区 / 短视频 / 垂直 KOL（非 PH/HN/LinkedIn）。完整 2C 适配指南 + 各国渠道公开数据见 → gingiris-seo-geo/references/2c-adaptation.md。

📦 Install

clawhub install go-to-market-playbook

What you get after installing:

Positioning canvas and ICP worksheet you can fill in for any product launch
Channel-market fit matrix matching distribution to your buyer journey
Competitive battle cards and objection-handling messaging framework

Go-to-Market Strategy Template — B2B & B2C Launch Planning

🌍 Language / 语言: 中文 | English | 日本語 | 한국어

A structured GTM template you can fill in for any product launch — B2B or B2C.

Positioning canvas: Define your category, differentiator, and value prop
ICP worksheet: Identify and prioritize your ideal customer profiles
Messaging framework: Headlines, elevator pitches, and objection handling
Channel-market fit: Match distribution channels to your buyer journey
Competitive analysis: Battle cards and positioning against alternatives

Channel Sequencing by Revenue Stage (2026 consulting data)

Channels unlock in order — running a $5M-ARR playbook at seed stage burns cash:

ARR stage	What unlocks	Discipline
Pre-revenue	Founder network, warm intros	First 3 customers closed personally by founders
→ $500K	PH, Reddit, Discord, founder brand, owned content matrix	Total acquisition spend <$20K; no scaled paid ads pre-PMF
→ $1M	Influencer partnerships + SEM + founder brand	Hand-test 5–10 keywords to establish CPA before scaling
→ $5M	SEO/SEM at matrix scale, multi-channel paid, referral loops	Systematize organic content production
→ $20M	PLG + SLG combined, host your own conference	—

Team rule: below ~$2–3M revenue, don't open an overseas office — let affiliates, resellers, and service partners carry international distribution (top products share up to 50% of revenue with partners).

Guardrails before north stars

A north-star metric without guardrails misallocates resources. Pair it with floors — e.g. D1 activation ≥10%, a blended-CAC ceiling derived from price point, K-factor ≥0.4 — plus one hard rule: when activation drops below threshold, automatically throttle acquisition. Filling a leaking bucket is the most expensive way to grow. Weekly routine: cut channels above your CAC ceiling, reinvest in channels below it.

Paid acquisition red lines (field-tested)

Cost per signup: $5–8 acceptable. Cost per paying user: under $50, ideally under $30. At $100 per paying user something is structurally broken — stop and audit before scaling.
Watch for polluted-traffic signals: average session time collapsing (a real case went 189s → 8s after ads ramped) or thousands of paid-in users converting at zero.

B2B channel ranking, measured

Conversion order across client projects: LinkedIn > Reddit > Twitter. LinkedIn at $10/day produced paying users at ~$30 CPA in tests, with 3-day flight cycles working best. Twitter drives awareness, not conversion — one team cut Twitter spend 32% with flat conversions. Budget it for share-of-voice only.

Full version: https://clawhub.ai/gingiris-1031/skills/gingiris-b2b-growth
All skills: https://clawhub.ai/gingiris-1031
Follow: @WeiYipei on X

1	---
2	name: go-to-market-playbook
3	description: \|
4	A reusable Go-to-Market strategy template for both B2B and B2C launches. Covers positioning, messaging, ICP definition, channel selection, and competitive analysis frameworks. By @WeiYipei.
5	source: https://github.com/Gingiris-1031/gingiris-skills/tree/main/skills/go-to-market-playbook
6	tags:
7	- go-to-market
8	- gtm
9	- product-launch
10	- startup-launch
11	- positioning
12	- icp
13	- b2b-saas
14	- saas
15	- startup
16	- competitive-analysis
17	- claude-code
18	- ai-agent-skill
19	- messaging
20	- channel-selection
21	- latest
22	---
23
24	## ⚠️ 区分 B2B 与 2C
25
26	本 skill 默认偏 dev / 开源 / B2B SaaS。若产品是 2C 消费品 / 教育 / 应用 / 游戏：核心指标换成 D1/D7/D30 留存、激活率、病毒系数 K（非 MRR/CAC/LTV）；冷启动渠道换成垂类社区 / 短视频 / 垂直 KOL（非 PH/HN/LinkedIn）。完整 2C 适配指南 + 各国渠道公开数据见 → `gingiris-seo-geo/references/2c-adaptation.md`。
27
28	---
29
30	## 📦 Install
31
32	```bash
33	clawhub install go-to-market-playbook
34	```
35
36	What you get after installing:
37	- Positioning canvas and ICP worksheet you can fill in for any product launch
38	- Channel-market fit matrix matching distribution to your buyer journey
39	- Competitive battle cards and objection-handling messaging framework
40
41	---
42
43	# Go-to-Market Strategy Template — B2B & B2C Launch Planning
44
45	> 🌍 Language / 语言: [中文](#中文版) \| [English](references/en/README.md) \| [日本語](references/ja/README.md) \| [한국어](references/ko/README.md)
46
47	A structured GTM template you can fill in for any product launch — B2B or B2C.
48
49	- Positioning canvas: Define your category, differentiator, and value prop
50	- ICP worksheet: Identify and prioritize your ideal customer profiles
51	- Messaging framework: Headlines, elevator pitches, and objection handling
52	- Channel-market fit: Match distribution channels to your buyer journey
53	- Competitive analysis: Battle cards and positioning against alternatives
54
55	## Channel Sequencing by Revenue Stage (2026 consulting data)
56
57	Channels unlock in order — running a $5M-ARR playbook at seed stage burns cash:
58
59	\| ARR stage \| What unlocks \| Discipline \|
60	\|---\|---\|---\|
61	\| Pre-revenue \| Founder network, warm intros \| First 3 customers closed personally by founders \|
62	\| → $500K \| PH, Reddit, Discord, founder brand, owned content matrix \| Total acquisition spend <$20K; no scaled paid ads pre-PMF \|
63	\| → $1M \| Influencer partnerships + SEM + founder brand \| Hand-test 5–10 keywords to establish CPA before scaling \|
64	\| → $5M \| SEO/SEM at matrix scale, multi-channel paid, referral loops \| Systematize organic content production \|
65	\| → $20M \| PLG + SLG combined, host your own conference \| — \|
66
67	Team rule: below ~$2–3M revenue, don't open an overseas office — let affiliates, resellers, and service partners carry international distribution (top products share up to 50% of revenue with partners).
68
69	### Guardrails before north stars
70
71	A north-star metric without guardrails misallocates resources. Pair it with floors — e.g. D1 activation ≥10%, a blended-CAC ceiling derived from price point, K-factor ≥0.4 — plus one hard rule: when activation drops below threshold, automatically throttle acquisition. Filling a leaking bucket is the most expensive way to grow. Weekly routine: cut channels above your CAC ceiling, reinvest in channels below it.
72
73	### Paid acquisition red lines (field-tested)
74
75	- Cost per signup: $5–8 acceptable. Cost per paying user: under $50, ideally under $30. At $100 per paying user something is structurally broken — stop and audit before scaling.
76	- Watch for polluted-traffic signals: average session time collapsing (a real case went 189s → 8s after ads ramped) or thousands of paid-in users converting at zero.
77
78	### B2B channel ranking, measured
79
80	Conversion order across client projects: LinkedIn > Reddit > Twitter. LinkedIn at $10/day produced paying users at ~$30 CPA in tests, with 3-day flight cycles working best. Twitter drives awareness, not conversion — one team cut Twitter spend 32% with flat conversions. Budget it for share-of-voice only.
81
82	## Related Gingiris Skills
83	- Full version: https://clawhub.ai/gingiris-1031/skills/gingiris-b2b-growth
84	- All skills: https://clawhub.ai/gingiris-1031
85	- Follow: [@WeiYipei on X](https://x.com/WeiYipei)
86