Go-to-Market Strategy Template — B2B & B2C Launch Planning
A reusable Go-to-Market strategy template for both B2B and B2C launches.
How to use it
Claude Code
- Run the line below. It pulls the whole folder into
~/.claude/skills/go-to-market-playbook. - Describe your job in plain words. Claude Code follows the skill from there.
Claude Code — installs the whole folder, not just SKILL.md
npx degit Gingiris-1031/gingiris-skills/skills/go-to-market-playbook#main ~/.claude/skills/go-to-market-playbookFor one project only, change the path to .claude/skills/go-to-market-playbook.
Claude (web or desktop app)
- On this page open ⋯ → Download .md.
- Save it as SKILL.md in a folder, zip the folder, then Customize → Skills → + → Create skill → Upload a skill.
- Pick the file and Save. Claude shows the name and description and runs a security scan.
- Check the skill is switched on.
- Start a new chat and describe your job in plain words. The AI follows the skill from there.
ChatGPT or another app
- ChatGPT: make a Project and paste it into Instructions.
- Neither? Paste it at the top of a new chat — it works for that chat.
Not working?
- Check which app you pasted it into — the steps above name the right one.
- Some skills need the paid tier of Claude or ChatGPT.
Paste into Claude, ChatGPT or Cursor.
Source of Go-to-Market Strategy Template — B2B & B2C Launch Planning
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| name | description | source | tags |
|---|---|---|---|
| go-to-market-playbook | | A reusable Go-to-Market strategy template for both B2B and B2C launches. Covers positioning, messaging, ICP definition, channel selection, and competitive analysis frameworks. By @WeiYipei. | https://github.com/Gingiris-1031/gingiris-skills/tree/main/skills/go-to-market-playbook | - go-to-market - gtm - product-launch - startup-launch - positioning - icp - b2b-saas - saas - startup - competitive-analysis - claude-code - ai-agent-skill - messaging - channel-selection - latest |
⚠️ 区分 B2B 与 2C
本 skill 默认偏 dev / 开源 / B2B SaaS。若产品是 2C 消费品 / 教育 / 应用 / 游戏：核心指标换成 D1/D7/D30 留存、激活率、病毒系数 K（非 MRR/CAC/LTV）；冷启动渠道换成垂类社区 / 短视频 / 垂直 KOL（非 PH/HN/LinkedIn）。完整 2C 适配指南 + 各国渠道公开数据见 → gingiris-seo-geo/references/2c-adaptation.md。
📦 Install
clawhub install go-to-market-playbook
What you get after installing:
- Positioning canvas and ICP worksheet you can fill in for any product launch
- Channel-market fit matrix matching distribution to your buyer journey
- Competitive battle cards and objection-handling messaging framework
Go-to-Market Strategy Template — B2B & B2C Launch Planning
A structured GTM template you can fill in for any product launch — B2B or B2C.
- Positioning canvas: Define your category, differentiator, and value prop
- ICP worksheet: Identify and prioritize your ideal customer profiles
- Messaging framework: Headlines, elevator pitches, and objection handling
- Channel-market fit: Match distribution channels to your buyer journey
- Competitive analysis: Battle cards and positioning against alternatives
Channel Sequencing by Revenue Stage (2026 consulting data)
Channels unlock in order — running a $5M-ARR playbook at seed stage burns cash:
| ARR stage | What unlocks | Discipline |
|---|---|---|
| Pre-revenue | Founder network, warm intros | First 3 customers closed personally by founders |
| → $500K | PH, Reddit, Discord, founder brand, owned content matrix | Total acquisition spend <$20K; no scaled paid ads pre-PMF |
| → $1M | Influencer partnerships + SEM + founder brand | Hand-test 5–10 keywords to establish CPA before scaling |
| → $5M | SEO/SEM at matrix scale, multi-channel paid, referral loops | Systematize organic content production |
| → $20M | PLG + SLG combined, host your own conference | — |
Team rule: below ~$2–3M revenue, don't open an overseas office — let affiliates, resellers, and service partners carry international distribution (top products share up to 50% of revenue with partners).
Guardrails before north stars
A north-star metric without guardrails misallocates resources. Pair it with floors — e.g. D1 activation ≥10%, a blended-CAC ceiling derived from price point, K-factor ≥0.4 — plus one hard rule: when activation drops below threshold, automatically throttle acquisition. Filling a leaking bucket is the most expensive way to grow. Weekly routine: cut channels above your CAC ceiling, reinvest in channels below it.
Paid acquisition red lines (field-tested)
- Cost per signup: $5–8 acceptable. Cost per paying user: under $50, ideally under $30. At $100 per paying user something is structurally broken — stop and audit before scaling.
- Watch for polluted-traffic signals: average session time collapsing (a real case went 189s → 8s after ads ramped) or thousands of paid-in users converting at zero.
B2B channel ranking, measured
Conversion order across client projects: LinkedIn > Reddit > Twitter. LinkedIn at $10/day produced paying users at ~$30 CPA in tests, with 3-day flight cycles working best. Twitter drives awareness, not conversion — one team cut Twitter spend 32% with flat conversions. Budget it for share-of-voice only.
Related Gingiris Skills
- Full version: https://clawhub.ai/gingiris-1031/skills/gingiris-b2b-growth
- All skills: https://clawhub.ai/gingiris-1031
- Follow: @WeiYipei on X
| 1 | |
| 2 | name go-to-market-playbook |
| 3 | description | |
| 4 | A reusable Go-to-Market strategy template for both B2B and B2C launches. Covers positioning, messaging, ICP definition, channel selection, and competitive analysis frameworks. By @WeiYipei. |
| 5 | source https://github.com/Gingiris-1031/gingiris-skills/tree/main/skills/go-to-market-playbook |
| 6 | tags |
| 7 | - go-to-market |
| 8 | - gtm |
| 9 | - product-launch |
| 10 | - startup-launch |
| 11 | - positioning |
| 12 | - icp |
| 13 | - b2b-saas |
| 14 | - saas |
| 15 | - startup |
| 16 | - competitive-analysis |
| 17 | - claude-code |
| 18 | - ai-agent-skill |
| 19 | - messaging |
| 20 | - channel-selection |
| 21 | - latest |
| 22 | |
| 23 | |
| 24 | ## ⚠️ 区分 B2B 与 2C |
| 25 | |
| 26 | 本 skill 默认偏 dev / 开源 / B2B SaaS。若产品是 **2C 消费品 / 教育 / 应用 / 游戏**：核心指标换成 D1/D7/D30 留存、激活率、病毒系数 K（非 MRR/CAC/LTV）；冷启动渠道换成垂类社区 / 短视频 / 垂直 KOL（非 PH/HN/LinkedIn）。完整 2C 适配指南 + 各国渠道公开数据见 → `gingiris-seo-geo/references/2c-adaptation.md`。 |
| 27 | |
| 28 | |
| 29 | |
| 30 | ## 📦 Install |
| 31 | |
| 32 | |
| 33 | clawhub install go-to-market-playbook |
| 34 | |
| 35 | |
| 36 | **What you get after installing:** |
| 37 | Positioning canvas and ICP worksheet you can fill in for any product launch |
| 38 | Channel-market fit matrix matching distribution to your buyer journey |
| 39 | Competitive battle cards and objection-handling messaging framework |
| 40 | |
| 41 | |
| 42 | |
| 43 | # Go-to-Market Strategy Template — B2B & B2C Launch Planning |
| 44 | |
| 45 | > 🌍 **Language / 语言**: [中文] | [English] | [日本語] | [한국어] |
| 46 | |
| 47 | A structured GTM template you can fill in for any product launch — B2B or B2C. |
| 48 | |
| 49 | **Positioning canvas**: Define your category, differentiator, and value prop |
| 50 | **ICP worksheet**: Identify and prioritize your ideal customer profiles |
| 51 | **Messaging framework**: Headlines, elevator pitches, and objection handling |
| 52 | **Channel-market fit**: Match distribution channels to your buyer journey |
| 53 | **Competitive analysis**: Battle cards and positioning against alternatives |
| 54 | |
| 55 | ## Channel Sequencing by Revenue Stage (2026 consulting data) |
| 56 | |
| 57 | Channels unlock in order — running a $5M-ARR playbook at seed stage burns cash: |
| 58 | |
| 59 | | ARR stage | What unlocks | Discipline | |
| 60 | |---|---|---| |
| 61 | | Pre-revenue | Founder network, warm intros | First 3 customers closed personally by founders | |
| 62 | | → $500K | PH, Reddit, Discord, founder brand, owned content matrix | Total acquisition spend <$20K; no scaled paid ads pre-PMF | |
| 63 | | → $1M | Influencer partnerships + SEM + founder brand | Hand-test 5–10 keywords to establish CPA before scaling | |
| 64 | | → $5M | SEO/SEM at matrix scale, multi-channel paid, referral loops | Systematize organic content production | |
| 65 | | → $20M | PLG + SLG combined, host your own conference | — | |
| 66 | |
| 67 | Team rule: below ~$2–3M revenue, don't open an overseas office — let affiliates, resellers, and service partners carry international distribution (top products share up to 50% of revenue with partners). |
| 68 | |
| 69 | ### Guardrails before north stars |
| 70 | |
| 71 | A north-star metric without guardrails misallocates resources. Pair it with floors — e.g. D1 activation ≥10%, a blended-CAC ceiling derived from price point, K-factor ≥0.4 — plus one hard rule: **when activation drops below threshold, automatically throttle acquisition.** Filling a leaking bucket is the most expensive way to grow. Weekly routine: cut channels above your CAC ceiling, reinvest in channels below it. |
| 72 | |
| 73 | ### Paid acquisition red lines (field-tested) |
| 74 | |
| 75 | Cost per signup: $5–8 acceptable. Cost per paying user: under $50, ideally under $30. **At $100 per paying user something is structurally broken** — stop and audit before scaling. |
| 76 | Watch for polluted-traffic signals: average session time collapsing (a real case went 189s → 8s after ads ramped) or thousands of paid-in users converting at zero. |
| 77 | |
| 78 | ### B2B channel ranking, measured |
| 79 | |
| 80 | Conversion order across client projects: **LinkedIn > Reddit > Twitter**. LinkedIn at $10/day produced paying users at ~$30 CPA in tests, with 3-day flight cycles working best. Twitter drives awareness, not conversion — one team cut Twitter spend 32% with flat conversions. Budget it for share-of-voice only. |
| 81 | |
| 82 | ## Related Gingiris Skills |
| 83 | Full version: https://clawhub.ai/gingiris-1031/skills/gingiris-b2b-growth |
| 84 | All skills: https://clawhub.ai/gingiris-1031 |
| 85 | Follow: [@WeiYipei on X] |
| 86 |
Discussion
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