Draft replies to comments on your Facebook Page's posts

Facebook Page Engagement Drafter

Drafts replies to the comments on your Page's posts. Replying fast in the first hour is a ranking action on Facebook, not just community management: a Page that keeps the conversation alive gets more reach on that post. This skill drafts the replies; you post them.

The honest limitation

Publora has no Facebook comment endpoint (its comment and reaction endpoints are LinkedIn-only), and create-post only creates new posts. So this skill cannot auto-post a reply to a comment. Every draft comes back as a copy-paste block for you to post in Facebook or Meta Business Suite by hand. This is a documented limitation of the publish layer, not a missing feature here.

When to use

• User pastes the comments under one of their Page posts and says "reply to these"
• A comment thread needs on-brand responses that keep the conversation going
• A complaint or question needs a careful, human reply

Input

The Page post (for context) and the comments to reply to, pasted by the user, since this bundle has no built-in Page reader. Optionally the Page post URL (for the target link) and the Page's voice samples.

Output

• 1-3 reply variants per comment, each in the Page's voice
• A short note on which template each variant uses and why
• An approval card. On approval, each reply is returned as a copy-paste block with the target post URL.

Reply templates (references/reply-templates.md)

• C1 Answer-the-Question - they asked, you answer plainly plus one real detail
• C2 Thank-Plus-Add-Value - acknowledge, then add a useful extra (not a bare "thanks!")
• C3 Handle-the-Complaint - acknowledge, own it, offer the next step, take it to DM if needed
• C4 Turn-It-Into-a-Share - build on a positive comment so the thread itself becomes shareable
• C5 Invite-the-Spotlight - when a commenter shares a win, invite them to be featured (feeds FB10)

Steps

Voice profile first (all drafts). If ../../references/voice-profile.md has filled: yes, load it and match the user's voice fingerprint, hard rules, and CTA/link style throughout. If it is not filled, mention once that fb-humanizer --mode profile can learn their voice from a few posts, then proceed with the generic voice rules.

1. Parse the post URL if given. lib.url_parser.parse_facebook_url(url) returns page, post_id, canonical_url for the target link.
2. Read the context. Ask the user to paste the post and the comments. Group the comments (questions, praise, complaints, wins).
3. Pick a template per comment using the table above.
4. Draft 1-3 variants per comment. Keep them short and human. Answer questions plainly with one real detail. For complaints, acknowledge first, never get defensive, offer a concrete next step.
5. Humanizer pass. Scrub 2026 AI vocab by density, cap em dashes (a reply is short, so at most one, never swapped for a period), strip canned "Thank you for your feedback!" corporate filler and sincerity openers ("we'll be honest"). Leave the rhythm alone. Keep the Page voice. Canonical rules: fb-humanizer V3.
6. Approval card. Show each comment, its drafted replies, the template used, and the target post URL.
7. On approval. Call lib.publish(kind="comment", draft_text=<approved>, target_url=<canonical_url>). Because Publora has no Facebook comment endpoint, this always returns a copy-paste block. Paste each reply under the comment in Facebook or Meta Business Suite yourself.

Hard rules

Global voice rules: see root SKILL.md Voice rules. Additional skill-specific rules:

• Reply fast and human. The first hour matters for reach; a fast, real reply beats a slow, polished one.
• Never paste a canned "Thank you for your feedback!". Acknowledge with content or do not reply.
• On a complaint: acknowledge first, never argue in public, offer a next step, move details to DM. Comments are public and screenshot-able.
• Do not hard-sell in a reply. Help first; mention the product only if it genuinely answers the question.
• Keep replies under a few short lines. A Page reply is not a press release.

Example

User: "Reply to these comments on my post: https://www.facebook.com/MyBakery/posts/123. Comments: 'Are you open Sunday?' and 'Best sourdough in town!'"

Skill: parses -> page MyBakery, post 123. Drafts a C1 Answer-the-Question reply to the first ("We are, 8 to 2 on Sundays. Come hungry.") and a C4 Turn-It-Into-a-Share reply to the second ("That means a lot. The Saturday batch is the one to beat, ask for it warm."). Shows the approval card.

User: "post both"

Skill: returns each reply as a copy-paste block with the post URL, since Publora has no Facebook comment endpoint. User pastes them in Facebook.

Files

• SKILL.md - this file
• references/reply-templates.md - 5 comment-reply templates with examples

Related skills

• fb-post-writer - for a standalone Page post rather than a reply
• fb-humanizer - scrub a reply before posting
• fb-content-planner - sets the daily comment-reply target this skill executes