Channels: Email Marketing skill
When the user wants to plan email marketing, EDM, newsletter strategy, or email deliverability.
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Channels: Email Marketing
Guides email marketing strategy for AI/SaaS products. Email ROI ~$36 per dollar spent; open/click rates typically higher than social. Covers EDM vs Newsletter, five content types, deliverability (SPF/DKIM/DMARC), and SEO synergy via article delivery.
When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.
Identify:
- Goal: Retention, conversion, brand reach, or SEO synergy
- Content mix: Onboarding, campaign, announcement, features, newsletter
- List size: Bulk sender rules (5,000+/day) require Gmail/Yahoo compliance
EDM vs Newsletter
| Type | Purpose | Use |
|---|---|---|
| EDM | Direct marketing; conversion-focused | Promotions, campaigns, announcements; bulk sends |
| Newsletter | Ongoing value; relationship | Industry insights, curated articles; regular cadence |
Combine both: EDM for push; Newsletter for nurture. Cover different stages and goals.
Five Content Types
| Type | Use |
|---|---|
| Onboarding | Welcome + first-use guidance; 5-7 day sequence; behavior-triggered; drive "Aha!" moment |
| Campaign | Promotions, limited-time; conversion or participation |
| Announcement | Product launch, major update; one-time important notice |
| Features update | New features, improvements; help users adopt |
| Blog/Newsletter | Curated articles, industry insights; sustained touch |
User Best Practices
| Practice | Guideline |
|---|---|
| Personalization | Segment by behavior, source, stage; boosts open/click |
| Timing | New users: dense; existing: controlled pace; behavior-triggered > calendar-only |
| Welcome series | Send soon after signup; 5-7 emails over days; guide first key action |
| Unsubscribe | One-click required (Gmail/Yahoo); honor within 48h; clear entry |
| Complaint rate | Keep below 0.3%; list hygiene critical |
Content Best Practices
| Practice | Guideline |
|---|---|
| Subject | One clear topic per email; avoid pure promo |
| Value first | Useful info before promotion |
| CTA | Single primary CTA; clear next step |
| Mobile | 50%+ read on mobile; responsive layout, tappable links |
Deliverability & Domain Config
Subdomain: Use subdomain (e.g. mail.example.com) for marketing; keep transactional (support@, etc.) on main domain. Isolate risk.
SPF, DKIM, DMARC
| Protocol | Purpose |
|---|---|
| SPF | Authorizes mail servers for domain |
| DKIM | Cryptographic signature; verifies sender |
| DMARC | Policy for unauthenticated mail; start p=none, then quarantine, then reject over 60-90 days |
Order: SPF first, then DKIM, then DMARC. Gmail/Yahoo require all three for bulk senders (5,000+/day) since Feb 2024.
Advanced: TLS-RPT, MTA-STS, BIMI (brand logo). Postmaster Tools: Monitor deliverability, spam rate, auth status.
Delivery Strategy: Articles + SEO Synergy
| Article Type | Use |
|---|---|
| Retention | Deep content for existing users; improve retention |
| ToFu | Top of funnel; awareness (trends, concepts, problem framing) |
| MoFu | Middle of funnel; consideration (comparisons, reviews, best practices) |
Dual value: (1) Better email engagement (open, click, stickiness); (2) Drive traffic to article pages from non-search channel; signals to Google that users value content; supports SEO.
Measurement: GA4 email source traffic to article pages; GSC rank/click changes.
Planning Framework
- Content mix: Allocate onboarding, campaign, announcement, features, newsletter
- Select articles: Pick retention, ToFu, MoFu from blog; prioritize SEO target pages
- Cadence: Stable frequency (weekly/biweekly/monthly); avoid over-sending
- Monitor: Open rate, click rate; GA4 email contribution to article traffic; GSC
Frequency
| Guideline | Note |
|---|---|
| Baseline | 1 high-value email/week for most brands |
| Peak times | Tue-Thu, 8-11am or 2-4pm (recipient timezone) |
| Segmentation | New vs loyal need different cadence |
| Quality | Relevant, behavior-triggered > calendar volume |
Data: ~36% send 1-3/month; ~30% weekly; daily risks high unsubscribe.
Output Format
- Content mix (five types)
- EDM vs Newsletter balance
- Deliverability (subdomain, SPF/DKIM/DMARC)
- Article delivery (Retention, ToFu, MoFu, SEO targets)
- Cadence and frequency
- KPI (open, click, GA4 email traffic, GSC)
Related Skills
- content-marketing: Content types, formats; email as channel in repurposing matrix
- newsletter-signup-generator: Signup form design
- traffic-analysis: Email source attribution, UTM
- analytics-tracking: Email click tracking
- content-strategy: Article selection for email delivery
- integrated-marketing: Email as owned media channel
| 1 | |
| 2 | name email-marketing |
| 3 | description When the user wants to plan email marketing, EDM, newsletter strategy, or email deliverability. Also use when the user mentions "email marketing," "EDM," "newsletter," "SPF," "DKIM," "DMARC," "email deliverability," "email content strategy," "email campaigns," "newsletter strategy," "email automation," or "cold email." For signup UI, use newsletter-signup-generator. |
| 4 | metadata |
| 5 | version 1.0.1 |
| 6 | |
| 7 | |
| 8 | # Channels: Email Marketing |
| 9 | |
| 10 | Guides email marketing strategy for AI/SaaS products. Email ROI ~$36 per dollar spent; open/click rates typically higher than social. Covers EDM vs Newsletter, five content types, deliverability (SPF/DKIM/DMARC), and SEO synergy via article delivery. |
| 11 | |
| 12 | **When invoking**: On **first use**, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. |
| 13 | |
| 14 | ## Initial Assessment |
| 15 | |
| 16 | **Project context:** Read root `contextus.md` when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system. |
| 17 | |
| 18 | Identify: |
| 19 | **Goal**: Retention, conversion, brand reach, or SEO synergy |
| 20 | **Content mix**: Onboarding, campaign, announcement, features, newsletter |
| 21 | **List size**: Bulk sender rules (5,000+/day) require Gmail/Yahoo compliance |
| 22 | |
| 23 | ## EDM vs Newsletter |
| 24 | |
| 25 | | Type | Purpose | Use | |
| 26 | |------|---------|-----| |
| 27 | | **EDM** | Direct marketing; conversion-focused | Promotions, campaigns, announcements; bulk sends | |
| 28 | | **Newsletter** | Ongoing value; relationship | Industry insights, curated articles; regular cadence | |
| 29 | |
| 30 | **Combine both**: EDM for push; Newsletter for nurture. Cover different stages and goals. |
| 31 | |
| 32 | ## Five Content Types |
| 33 | |
| 34 | | Type | Use | |
| 35 | |------|-----| |
| 36 | | **Onboarding** | Welcome + first-use guidance; 5-7 day sequence; behavior-triggered; drive "Aha!" moment | |
| 37 | | **Campaign** | Promotions, limited-time; conversion or participation | |
| 38 | | **Announcement** | Product launch, major update; one-time important notice | |
| 39 | | **Features update** | New features, improvements; help users adopt | |
| 40 | | **Blog/Newsletter** | Curated articles, industry insights; sustained touch | |
| 41 | |
| 42 | ## User Best Practices |
| 43 | |
| 44 | | Practice | Guideline | |
| 45 | |----------|-----------| |
| 46 | | **Personalization** | Segment by behavior, source, stage; boosts open/click | |
| 47 | | **Timing** | New users: dense; existing: controlled pace; behavior-triggered > calendar-only | |
| 48 | | **Welcome series** | Send soon after signup; 5-7 emails over days; guide first key action | |
| 49 | | **Unsubscribe** | One-click required (Gmail/Yahoo); honor within 48h; clear entry | |
| 50 | | **Complaint rate** | Keep below 0.3%; list hygiene critical | |
| 51 | |
| 52 | ## Content Best Practices |
| 53 | |
| 54 | | Practice | Guideline | |
| 55 | |----------|-----------| |
| 56 | | **Subject** | One clear topic per email; avoid pure promo | |
| 57 | | **Value first** | Useful info before promotion | |
| 58 | | **CTA** | Single primary CTA; clear next step | |
| 59 | | **Mobile** | 50%+ read on mobile; responsive layout, tappable links | |
| 60 | |
| 61 | ## Deliverability & Domain Config |
| 62 | |
| 63 | **Subdomain**: Use subdomain (e.g. mail.example.com) for marketing; keep transactional (support@, etc.) on main domain. Isolate risk. |
| 64 | |
| 65 | ### SPF, DKIM, DMARC |
| 66 | |
| 67 | | Protocol | Purpose | |
| 68 | |----------|---------| |
| 69 | | **SPF** | Authorizes mail servers for domain | |
| 70 | | **DKIM** | Cryptographic signature; verifies sender | |
| 71 | | **DMARC** | Policy for unauthenticated mail; start p=none, then quarantine, then reject over 60-90 days | |
| 72 | |
| 73 | **Order**: SPF first, then DKIM, then DMARC. Gmail/Yahoo require all three for bulk senders (5,000+/day) since Feb 2024. |
| 74 | |
| 75 | **Advanced**: TLS-RPT, MTA-STS, BIMI (brand logo). **Postmaster Tools**: Monitor deliverability, spam rate, auth status. |
| 76 | |
| 77 | ## Delivery Strategy: Articles + SEO Synergy |
| 78 | |
| 79 | | Article Type | Use | |
| 80 | |--------------|-----| |
| 81 | | **Retention** | Deep content for existing users; improve retention | |
| 82 | | **ToFu** | Top of funnel; awareness (trends, concepts, problem framing) | |
| 83 | | **MoFu** | Middle of funnel; consideration (comparisons, reviews, best practices) | |
| 84 | |
| 85 | **Dual value**: (1) Better email engagement (open, click, stickiness); (2) Drive traffic to article pages from non-search channel; signals to Google that users value content; supports SEO. |
| 86 | |
| 87 | **Measurement**: GA4 email source traffic to article pages; GSC rank/click changes. |
| 88 | |
| 89 | ## Planning Framework |
| 90 | |
| 91 | **Content mix**: Allocate onboarding, campaign, announcement, features, newsletter |
| 92 | **Select articles**: Pick retention, ToFu, MoFu from blog; prioritize SEO target pages |
| 93 | **Cadence**: Stable frequency (weekly/biweekly/monthly); avoid over-sending |
| 94 | **Monitor**: Open rate, click rate; GA4 email contribution to article traffic; GSC |
| 95 | |
| 96 | ## Frequency |
| 97 | |
| 98 | | Guideline | Note | |
| 99 | |-----------|------| |
| 100 | | **Baseline** | 1 high-value email/week for most brands | |
| 101 | | **Peak times** | Tue-Thu, 8-11am or 2-4pm (recipient timezone) | |
| 102 | | **Segmentation** | New vs loyal need different cadence | |
| 103 | | **Quality** | Relevant, behavior-triggered > calendar volume | |
| 104 | |
| 105 | **Data**: ~36% send 1-3/month; ~30% weekly; daily risks high unsubscribe. |
| 106 | |
| 107 | ## Output Format |
| 108 | |
| 109 | **Content mix** (five types) |
| 110 | **EDM vs Newsletter** balance |
| 111 | **Deliverability** (subdomain, SPF/DKIM/DMARC) |
| 112 | **Article delivery** (Retention, ToFu, MoFu, SEO targets) |
| 113 | **Cadence** and frequency |
| 114 | **KPI** (open, click, GA4 email traffic, GSC) |
| 115 | |
| 116 | ## Related Skills |
| 117 | |
| 118 | **content-marketing**: Content types, formats; email as channel in repurposing matrix |
| 119 | **newsletter-signup-generator**: Signup form design |
| 120 | **traffic-analysis**: Email source attribution, UTM |
| 121 | **analytics-tracking**: Email click tracking |
| 122 | **content-strategy**: Article selection for email delivery |
| 123 | **integrated-marketing**: Email as owned media channel |
| 124 |
Discussion
A Free Giveaway That Grows Your Email ListTell us about your business and who you sell to, and get back a ready-to-launch free offer that turns website visitors into email signups and future customers.Email sequence designerUse when the user asks to "design a welcome flow", "set up an abandoned-cart sequence", "build a light re-engagement branch inside a lifecycle flow", or "plan a cold-outbound sequence"; produces general lifecycle automation flows (welcome, cart, browse-abandon, post-purchase, in-flow re-engagement, B2B cold outbound) with trigger, step timing, branch/exit conditions, goal, frequency governance (send caps, quiet hours, fatigue guardrail), a sunset path, and a SEND N-dimension score. Not for the closed-loop win-back / re-consent (re-permission) program on a lapsed cohort — use reactivation-specialist; not for writing each email''s copy — use email-creative-builder; not for computing EQS or the N1 unsubscribe veto — use email-quality-auditor. 邮件自动化流程设计/购物车挽回/流失召回序列Cold email starter kitComplete beginner-friendly cold email toolkit. Walks from zero to launched campaign — domain purchase, inbox setup, list building, copywriting, enrichment, and sending via Smartlead or Instantly. Use when setting up cold email for the first time, launching a new campaign, teaching someone cold email, or when you need an end-to-end guide that bundles strategy, copy, infrastructure, and API references in one place.Hostinger Reach (Email Marketing)Hostinger Reach (Email Marketing) API for contact management, segmentation, contact groups, and profile management. Use when creating or listing contacts, managing contact segments or groups, filtering contacts by subscription status, or working with email marketing profiles.
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