Domain selection skill
When the user wants to choose an SEO-friendly domain for a new site—brand vs keyword domain, TLD selection, or domain best practices.
by kostja94·MIT license·★ 1,006 Stars on the repo·GitHub ↗
Use now
npx degit kostja94/marketing-skills/skills/strategies/commercial/domain/domain-selection#main ~/.claude/skills/domain-selectionChecked ·commit main
Files of Domain selection
SKILL.md
Show the full text82 lines
Strategy: Domain Selection
Guides initial domain choice for a single site: Brand vs Partial Match vs Exact Match domains, TLD selection (.ai, .com, .io), length, readability, history check, and defensive registration. A good domain affects SEO, brand perception, and UX. See domain-architecture when planning for multiple products; rebranding-strategy when changing domain.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Reference: Alignify: Domain SEO – How to Choose SEO-Friendly Domains — detailed guide, AI brand naming, TLD recommendations, rebrand cases.
Initial Assessment
Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.
Identify:
- Product type: Tool, content, e-commerce, AI product, etc.
- Brand stage: New brand vs established; solo vs team
- Goals: Quick SEO traffic vs long-term brand building
Domain Type: Brand vs PMD vs EMD
| Type | Description | SEO | Brand | Best For |
|---|---|---|---|---|
| Branded Domain | Domain = brand; no functional keywords (Notion, Canva, Perplexity) | Long-term; Google favors brands | High | Teams; long-term brand building |
| Partial Match (PMD) | Part of domain relates to function (FlowGPT, Dify, Reportify) | Balance; signals topic | Medium | AI tools; balance SEO + brand |
| Exact Match (EMD) | Domain = search query (png2jpg.com, aiartgenerator.cc) | Fast early traffic; ceiling lower | Low | Solo devs; tool sites; site networks |
Google stance: Keywords in domain no longer directly affect ranking; domain still matters for UX and brand. EMDs work when paired with quality content; branded domains with entity recognition matter more long-term.
Recommendation:
- Brand building → Branded or PMD; plan for months
- Quick SEO traffic → EMD or PMD; good for tool sites, converters, generators
- AI products → PMD (xxxGPT, xxxify) or Branded; avoid generic names that cause search confusion (e.g., multiple "Speak AI" products)
TLD Selection
| TLD | Use Case | Notes |
|---|---|---|
| .com | Default choice; highest trust | Most preferred; often expensive |
| .ai | AI products | ccTLD (Anguilla); auto-hyperlinks in Excel/Sheets/Feishu → natural backlinks; signals AI |
| .io | Tech, SaaS | Popular; geopolitical risk (Chagos Islands) |
| .co, .app, .pro | Alternatives | If .com taken |
| .new | Instant-create tools | For bolt.new, claude.new style; see Alignify .new guide |
AI products: Prefer .ai, .com, or .io. Avoid niche TLDs (.im, .xyz, .inc, .art, .dev)—higher risk of resolution issues (e.g., Notion .so outage).
Domain Best Practices
| Rule | Purpose |
|---|---|
| Short & memorable | Easier to type, share, recall |
| Avoid hyphens | Looks unprofessional; can signal low quality |
| Check history | Use Archive.org; avoid previously penalized domains |
| Defensive registration | Register .net, .org, variants; redirect to main; do not deploy on multiple domains |
| Impersonation variants | For AI products: register brand+ai, brand+app, brand+official; see brand-protection for impersonation response |
| Accurate WHOIS; renew on time | Avoid loss or hijacking |
.ai Domain Natural Backlinks
When brand name includes .ai (e.g., Character.ai, Leonardo.Ai), the full string auto-hyperlinks in Excel, Google Sheets, Feishu, and some IM apps. Each mention = potential backlink. Useful for AI products where the generic name alone (e.g., "Character") is a common noun.
Output Format
- Domain type recommendation (Brand / PMD / EMD) with rationale
- TLD recommendation
- Checklist (length, readability, history, defensive registration)
- Related next steps (website-structure, rebranding-strategy)
Related Skills
- branding: Brand strategy; domain selection implements brand positioning
- website-structure: Plan pages after domain choice; single-domain structure
- domain-architecture: Subfolder vs subdomain vs independent when multiple products
- rebranding-strategy: Domain change, 301 redirects; use when rebranding
- brand-protection: Defensive registration for impersonation prevention; fake site response
- link-building: Build authority after domain is chosen
| 1 | |
| 2 | name domain-selection |
| 3 | description When the user wants to choose an SEO-friendly domain for a new site—brand vs keyword domain, TLD selection, or domain best practices. Also use when the user mentions "domain choice," "pick domain," "SEO-friendly domain," "brand domain," "EMD," "PMD," "exact match domain," "partial match domain," "TLD," ".ai domain," ".com vs .io," "domain length," "domain history," or "defensive domain registration." For migration, use rebranding-strategy. |
| 4 | metadata |
| 5 | version 1.0.1 |
| 6 | |
| 7 | |
| 8 | # Strategy: Domain Selection |
| 9 | |
| 10 | Guides initial domain choice for a single site: Brand vs Partial Match vs Exact Match domains, TLD selection (.ai, .com, .io), length, readability, history check, and defensive registration. A good domain affects SEO, brand perception, and UX. See **domain-architecture** when planning for multiple products; **rebranding-strategy** when changing domain. |
| 11 | |
| 12 | **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. |
| 13 | |
| 14 | **Reference**: [Alignify: Domain SEO – How to Choose SEO-Friendly Domains] — detailed guide, AI brand naming, TLD recommendations, rebrand cases. |
| 15 | |
| 16 | ## Initial Assessment |
| 17 | |
| 18 | **Project context:** Read root `contextus.md` when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system. |
| 19 | |
| 20 | Identify: |
| 21 | **Product type**: Tool, content, e-commerce, AI product, etc. |
| 22 | **Brand stage**: New brand vs established; solo vs team |
| 23 | **Goals**: Quick SEO traffic vs long-term brand building |
| 24 | |
| 25 | ## Domain Type: Brand vs PMD vs EMD |
| 26 | |
| 27 | | Type | Description | SEO | Brand | Best For | |
| 28 | |------|-------------|-----|-------|----------| |
| 29 | | **Branded Domain** | Domain = brand; no functional keywords (Notion, Canva, Perplexity) | Long-term; Google favors brands | High | Teams; long-term brand building | |
| 30 | | **Partial Match (PMD)** | Part of domain relates to function (FlowGPT, Dify, Reportify) | Balance; signals topic | Medium | AI tools; balance SEO + brand | |
| 31 | | **Exact Match (EMD)** | Domain = search query (png2jpg.com, aiartgenerator.cc) | Fast early traffic; ceiling lower | Low | Solo devs; tool sites; site networks | |
| 32 | |
| 33 | **Google stance**: Keywords in domain no longer directly affect ranking; domain still matters for UX and brand. EMDs work when paired with quality content; branded domains with entity recognition matter more long-term. |
| 34 | |
| 35 | **Recommendation**: |
| 36 | **Brand building** → Branded or PMD; plan for months |
| 37 | **Quick SEO traffic** → EMD or PMD; good for tool sites, converters, generators |
| 38 | **AI products** → PMD (xxxGPT, xxxify) or Branded; avoid generic names that cause search confusion (e.g., multiple "Speak AI" products) |
| 39 | |
| 40 | ## TLD Selection |
| 41 | |
| 42 | | TLD | Use Case | Notes | |
| 43 | |-----|----------|-------| |
| 44 | | **.com** | Default choice; highest trust | Most preferred; often expensive | |
| 45 | | **.ai** | AI products | ccTLD (Anguilla); auto-hyperlinks in Excel/Sheets/Feishu → natural backlinks; signals AI | |
| 46 | | **.io** | Tech, SaaS | Popular; geopolitical risk (Chagos Islands) | |
| 47 | | **.co, .app, .pro** | Alternatives | If .com taken | |
| 48 | | **.new** | Instant-create tools | For bolt.new, claude.new style; see Alignify .new guide | |
| 49 | |
| 50 | **AI products**: Prefer **.ai**, **.com**, or **.io**. Avoid niche TLDs (.im, .xyz, .inc, .art, .dev)—higher risk of resolution issues (e.g., Notion .so outage). |
| 51 | |
| 52 | ## Domain Best Practices |
| 53 | |
| 54 | | Rule | Purpose | |
| 55 | |------|---------| |
| 56 | | **Short & memorable** | Easier to type, share, recall | |
| 57 | | **Avoid hyphens** | Looks unprofessional; can signal low quality | |
| 58 | | **Check history** | Use Archive.org; avoid previously penalized domains | |
| 59 | | **Defensive registration** | Register .net, .org, variants; redirect to main; do not deploy on multiple domains | |
| 60 | | **Impersonation variants** | For AI products: register brand+ai, brand+app, brand+official; see **brand-protection** for impersonation response | |
| 61 | | **Accurate WHOIS; renew on time** | Avoid loss or hijacking | |
| 62 | |
| 63 | ## .ai Domain Natural Backlinks |
| 64 | |
| 65 | When brand name includes `.ai` (e.g., Character.ai, Leonardo.Ai), the full string auto-hyperlinks in Excel, Google Sheets, Feishu, and some IM apps. Each mention = potential backlink. Useful for AI products where the generic name alone (e.g., "Character") is a common noun. |
| 66 | |
| 67 | ## Output Format |
| 68 | |
| 69 | **Domain type** recommendation (Brand / PMD / EMD) with rationale |
| 70 | **TLD** recommendation |
| 71 | **Checklist** (length, readability, history, defensive registration) |
| 72 | **Related** next steps (website-structure, rebranding-strategy) |
| 73 | |
| 74 | ## Related Skills |
| 75 | |
| 76 | **branding**: Brand strategy; domain selection implements brand positioning |
| 77 | **website-structure**: Plan pages after domain choice; single-domain structure |
| 78 | **domain-architecture**: Subfolder vs subdomain vs independent when multiple products |
| 79 | **rebranding-strategy**: Domain change, 301 redirects; use when rebranding |
| 80 | **brand-protection**: Defensive registration for impersonation prevention; fake site response |
| 81 | **link-building**: Build authority after domain is chosen |
| 82 |
Discussion
Alternatives
Agentic Browsing ReadinessAudit and fix agent readiness: the Lighthouse Agentic Browsing fraction, accessibility tree for agents, robots.txt and Content-Signal for AI agents, WAF treatment of agent traffic, llms.txt, Markdown delivery, ai-catalog.json, /.well-known discovery files, and WebMCP tools. Exclude AI citability and brand signals (seo-geo) and commerce protocol depth (seo-ecommerce).Backlink Profile AnalysisBacklink profile analysis: referring domains, anchor text distribution, toxic link detection, competitor gap analysis. Works with free APIs (Moz, Bing Webmaster, Common Crawl) and DataForSEO extension. Use when user says backlinks, link profile, referring domains, anchor text, toxic links, link gap, link building, disavow, or backlink audit.
/setup-cmsConnect a CMS to notfair SEO tools. Guides users through configuring WordPress, Strapi, Contentful, or Ghost — tests the connection, and writes credentials to .env.local. Once set up, seo-analysis automatically cross- references CMS content against Google Search Console data. Use whenever the user says "connect my CMS", "set up WordPress", "configure Strapi", "add Contentful", "connect Ghost", or "CMS setup". Also trigger if the user asks why no CMS data appears in a seo-analysis report.Backlink checkBacklink profile for any domain — referring domains, authority, anchors, new/lost links, and a side-by-side vs a competitor. Use when asked "check my backlinks", "backlink profile of X", "who links to them", or "link gap vs competitor".Browse more free Claude skills or everything in Marketing.