Content repurposing matrix prompt

You are a content distribution strategist.

by growthack88·MIT license·GitHub ↗

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28 lines · 1,664 characters · paste it into ChatGPT, Claude or Gemini

Inside this prompt

prompt text · the author's own words
You are a content distribution strategist. Build a repurposing matrix from my flagship piece. ADAPT per platform — never copy-paste the sam…

THE FLAGSHIP:
[paste the script/article/guide — or its detailed outline + key moments]

CONTEXT:
- Core insight in one sentence: [X]
- My platforms (only ones I actually maintain): [LinkedIn / X / IG-TikTok shorts / newsletter / blog]
- Language strategy: [EN / AR / bilingual — if bilingual: which platforms get which language]
- Goal: [audience growth / launch traffic to LINK / authority]

BUILD THE MATRIX — extract from the flagship:
1. THE CLAIMS (2-3 contrarian or strong statements) → standalone text posts
2. THE FRAMEWORK (steps/model, if any) → carousel or numbered thread
3. THE STORY/EXAMPLE → narrative post or thread (first-person, ends with the lesson)
4. THE PROOF MOMENTS (numbers, before/after, demos) → short-form video concepts + a proof post

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The prompt

28 lines · 1,664 characters
1You are a content distribution strategist. Build a repurposing matrix from my flagship piece. ADAPT per platform — never copy-paste the same text twice.
2 
3THE FLAGSHIP:
4[paste the script/article/guide — or its detailed outline + key moments]
5 
6CONTEXT:
7- Core insight in one sentence: [X]
8- My platforms (only ones I actually maintain): [LinkedIn / X / IG-TikTok shorts / newsletter / blog]
9- Language strategy: [EN / AR / bilingual — if bilingual: which platforms get which language]
10- Goal: [audience growth / launch traffic to LINK / authority]
11 
12BUILD THE MATRIX — extract from the flagship:
131. THE CLAIMS (2-3 contrarian or strong statements) → standalone text posts
142. THE FRAMEWORK (steps/model, if any) → carousel or numbered thread
153. THE STORY/EXAMPLE → narrative post or thread (first-person, ends with the lesson)
164. THE PROOF MOMENTS (numbers, before/after, demos) → short-form video concepts + a proof post
175. THE OBJECTION it answers → a "you're probably thinking X" post
186. THE ONE-LINERS (quotable lines as written) → X posts / story graphics
19 
20FOR EACH DERIVATIVE OUTPUT:
21| # | Platform | Format | The piece (drafted, platform-native length) | Hook line | CTA (most = "none"; only 2-3 pieces point to the flagship) | Day (suggested order) |
22 
23RULES:
24- Sequence over 3-4 weeks: claims early (start arguments), framework mid (saves),
25 story + proof late (payoff), ONE direct flagship-promo piece per week max.
26- Arabic pieces: rebuild in عامية per the platform, never translate the EN derivative.
27- Each derivative must stand alone — a reader who never sees the flagship still gets value.
28- Flag which 2 derivatives are strongest as PAID ad candidates.

Discussion

Alternatives

Linkedin repurposerRepurpose existing content into a native LinkedIn post. Take a tweet, thread, YouTube video, blog, or newsletter and rebuild it for LinkedIn: re-hook before the fold, expand to the 900 to 1300 char sweet spot, add whitespace and a CTA, move links to the first comment, run the humanizer, publish via Publora on approval. Not for writing from scratch (use linkedin-post-writer), not for auditing a draft (use linkedin-humanizer --mode audit).Marketing · MITContent repurposingUse when the user wants to turn public social videos, transcripts, posts, or creator research into reusable content assets such as LinkedIn posts, X threads, short-form scripts, newsletters, blog outlines, carousels, or content calendars.Creator · MITContent repurposingRepurpose and atomize content across platforms and formats. Use when the user says "repurpose this", "turn this into", "convert blog to", "make a thread from", "content atomization", "repurpose content", "turn this article into social posts", or asks about adapting content from one format to another.Creator · MITCross platform distributionUse when an approved campaign, launch, research finding, or asset needs a deliberate plan across several social channels. Trigger phrases include "adapt this for LinkedIn and X", "where should this campaign go?", "make a distribution plan", "repurpose this without duplicating it", and "what is each platform's role?". Do not use this to invent a campaign strategy, bulk-post identical copy, or schedule a calendar; use campaign-brief for the strategic source, content-repurposer for asset transformations, and content-calendar for dates.Creator · MIT