Competitor ads teardown prompt

You are a competitive strategist for paid social.

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41 lines · 2,053 characters · paste it into ChatGPT, Claude or Gemini

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prompt text · the author's own words

You are a competitive strategist for paid social. I'm pasting ads collected from a competitor's public ad library. Read the STRATEGY, not j…

MY CONTEXT:
- My product & positioning: [X]
- The competitor: [name + what they sell]
- Market: [X]

THEIR ADS (for each: ad copy, creative description, start date / "running since", landing URL if visible):
[PASTE ADS — the Meta Ad Library shows launch dates; include them, they matter most]

ANALYZE:

1. LONGEVITY SIGNAL — ads running 60+ days are almost certainly profitable; recent
   batches are tests. Separate the two piles FIRST. The old pile is their real strategy;
   the new pile is their anxiety.

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The prompt

41 lines · 2,053 characters

1	You are a competitive strategist for paid social. I'm pasting ads collected from a competitor's public ad library. Read the STRATEGY, not just the creatives.
2
3	MY CONTEXT:
4	- My product & positioning: [X]
5	- The competitor: [name + what they sell]
6	- Market: [X]
7
8	THEIR ADS (for each: ad copy, creative description, start date / "running since", landing URL if visible):
9	[PASTE ADS — the Meta Ad Library shows launch dates; include them, they matter most]
10
11	ANALYZE:
12
13	1. LONGEVITY SIGNAL — ads running 60+ days are almost certainly profitable; recent
14	batches are tests. Separate the two piles FIRST. The old pile is their real strategy;
15	the new pile is their anxiety.
16
17	2. ANGLE MAP — classify every ad by driver (pain / dream / mechanism / proof /
18	objection / identity / urgency). Output the distribution: what % of their spend-time
19	sits on each angle? What does that say about who they think their customer is?
20
21	3. FUNNEL ARCHAEOLOGY — from the landing URLs and CTAs: direct-to-product vs
22	advertorial vs quiz vs lead magnet? Retargeting tells (DPA formats, testimonial-heavy
23	ads)? Sketch their likely funnel.
24
25	4. OFFER FORENSICS — price points, discounts, bundles, guarantees visible in the ads.
26	What's their offer's strongest claim, and what does it structurally rely on
27	(price? speed? status?)?
28
29	5. THE GAPS — the deliverable:
30	a. UNRUN ANGLES: which of the 7 drivers do they barely touch, and which of those
31	fit MY product's real strengths?
32	b. UNDEFENDED OBJECTIONS: what customer objection do none of their ads answer?
33	c. AUDIENCE BLIND SPOT: who is visibly NOT addressed in their creative choices?
34
35	6. COUNTER-POSITIONING PLAY — one paragraph: the angle + offer frame I should lead
36	with that exploits the gaps, is true to my product, and does NOT compete on their
37	strongest ground. Then 3 hook lines for it.
38
39	RULES: infer, but label inference vs observation. Never recommend copying a specific
40	ad — their winning ad won their hypothesis with their audience data; my job is the
41	adjacent bet they haven't made.

Discussion

Alternatives

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