Competitive battlecard skill
Create sales-ready competitive battlecards comparing your product against a specific competitor — positioning, feature comparison, objection handling, and win/loss patterns.
by phuryn·MIT license·★ 26,557 Stars on the repo·GitHub ↗
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Competitive Battlecard
Create a concise, sales-ready battlecard for use against a specific competitor.
Context
You are creating a competitive battlecard for $ARGUMENTS.
Use web search to research the competitor's current product, pricing, positioning, and recent changes. If the user provides files (feature lists, win/loss data, sales call notes), read them first.
Instructions
Research the competitor (use web search):
- Current product offerings and features
- Pricing tiers and model
- Target market and positioning
- Recent product launches or changes
- Known strengths and weaknesses
- Customer reviews and sentiment (G2, Capterra, Reddit)
Create the battlecard with these sections:
Company Overview
- Founded, HQ, funding/revenue (if public)
- Target market and ICP
- Positioning in one sentence
Quick Comparison
Capability Us Them Winner [Feature area 1] [Our approach] [Their approach] [Us/Them/Tie] [Feature area 2] ... ... ... Pricing ... ... ... Support ... ... ... Where We Win
- [Advantage 1]: [Proof point or customer quote]
- [Advantage 2]: [Specific capability they lack]
- [Advantage 3]: [Better approach with reasoning]
Where They Win
- [Their strength 1]: [Our counter-positioning]
- [Their strength 2]: [How we mitigate this gap]
Common Objections & Responses
Prospect Says Respond With "Competitor X has [feature]" "[Our alternative approach and why it's better for them]" "They're cheaper" "[Value framing: total cost of ownership, ROI, hidden costs]" "They're more established" "[Our advantages: speed, innovation, focus, support]" Landmines to Plant
Questions to ask the prospect that highlight competitor weaknesses:
- "How important is [area where we excel] to your team?"
- "Have you evaluated [specific capability they lack]?"
Win/Loss Patterns
- We tend to win when: [pattern]
- We tend to lose when: [pattern]
- Key differentiator in competitive deals: [what tips the scale]
Keep it scannable: Sales reps need to reference this during calls. Use tables, bold text, and short bullets.
Save as markdown. Format for easy printing or sharing in Notion/Confluence.
Further Reading
| 1 | |
| 2 | name competitive-battlecard |
| 3 | description "Create sales-ready competitive battlecards comparing your product against a specific competitor — positioning, feature comparison, objection handling, and win/loss patterns. Use when preparing sales teams, creating competitive materials, or responding to 'why not competitor X?'" |
| 4 | |
| 5 | |
| 6 | ## Competitive Battlecard |
| 7 | |
| 8 | Create a concise, sales-ready battlecard for use against a specific competitor. |
| 9 | |
| 10 | ### Context |
| 11 | |
| 12 | You are creating a competitive battlecard for **$ARGUMENTS**. |
| 13 | |
| 14 | Use web search to research the competitor's current product, pricing, positioning, and recent changes. If the user provides files (feature lists, win/loss data, sales call notes), read them first. |
| 15 | |
| 16 | ### Instructions |
| 17 | |
| 18 | **Research the competitor** (use web search): |
| 19 | Current product offerings and features |
| 20 | Pricing tiers and model |
| 21 | Target market and positioning |
| 22 | Recent product launches or changes |
| 23 | Known strengths and weaknesses |
| 24 | Customer reviews and sentiment (G2, Capterra, Reddit) |
| 25 | |
| 26 | **Create the battlecard** with these sections: |
| 27 | |
| 28 | ### Company Overview |
| 29 | Founded, HQ, funding/revenue (if public) |
| 30 | Target market and ICP |
| 31 | Positioning in one sentence |
| 32 | |
| 33 | ### Quick Comparison |
| 34 | |
| 35 | | Capability | Us | Them | Winner | |
| 36 | |---|---|---|---| |
| 37 | | [Feature area 1] | [Our approach] | [Their approach] | [Us/Them/Tie] | |
| 38 | | [Feature area 2] | ... | ... | ... | |
| 39 | | Pricing | ... | ... | ... | |
| 40 | | Support | ... | ... | ... | |
| 41 | |
| 42 | ### Where We Win |
| 43 | [Advantage 1]: [Proof point or customer quote] |
| 44 | [Advantage 2]: [Specific capability they lack] |
| 45 | [Advantage 3]: [Better approach with reasoning] |
| 46 | |
| 47 | ### Where They Win |
| 48 | [Their strength 1]: [Our counter-positioning] |
| 49 | [Their strength 2]: [How we mitigate this gap] |
| 50 | |
| 51 | ### Common Objections & Responses |
| 52 | |
| 53 | | Prospect Says | Respond With | |
| 54 | |---|---| |
| 55 | | "Competitor X has [feature]" | "[Our alternative approach and why it's better for them]" | |
| 56 | | "They're cheaper" | "[Value framing: total cost of ownership, ROI, hidden costs]" | |
| 57 | | "They're more established" | "[Our advantages: speed, innovation, focus, support]" | |
| 58 | |
| 59 | ### Landmines to Plant |
| 60 | Questions to ask the prospect that highlight competitor weaknesses: |
| 61 | "How important is [area where we excel] to your team?" |
| 62 | "Have you evaluated [specific capability they lack]?" |
| 63 | |
| 64 | ### Win/Loss Patterns |
| 65 | We tend to win when: [pattern] |
| 66 | We tend to lose when: [pattern] |
| 67 | Key differentiator in competitive deals: [what tips the scale] |
| 68 | |
| 69 | **Keep it scannable**: Sales reps need to reference this during calls. Use tables, bold text, and short bullets. |
| 70 | |
| 71 | Save as markdown. Format for easy printing or sharing in Notion/Confluence. |
| 72 | |
| 73 | |
| 74 | |
| 75 | ### Further Reading |
| 76 | |
| 77 | [How to Design a Value Proposition Customers Can't Resist?] |
| 78 |
Discussion
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