Amazon competitor intelligence engine

ZooData — Competitor Intelligence Monitor

Know your enemy. Two modes: Full Scan + Quick Check. Respond in user's language.

Files

File	Purpose
{skill_base_dir}/scripts/zoodata.py	Execute for all API calls (run --help for params)
{skill_base_dir}/references/reference.md	Load for exact field names or response structure
{skill_base_dir}/monitor-data/	Runtime storage (auto-created): config.json, baseline.json, history/, alerts.json

Credential

Required: ZOODATA_API_KEY. Get free key at zoodata.ai/api-keys.

Capabilities & Data Flow

• Network: only https://api.zoodata.ai (Bearer ZOODATA_API_KEY). Setting ZOODATA_BASE_URL to an untrusted host (anything other than api.zoodata.ai / *.zoodata.ai / localhost) makes the CLI refuse the request and withhold the key — the Bearer token is never sent to an untrusted host.
• Execution: bundled shared ZooData CLI {skill_base_dir}/scripts/zoodata.py (Python 3, stdlib-only). This skill allows categories, market, competitors, products, product, history, analyze, competitor-analysis, check, plus the review fallback toolkit (reviews-raw / review-tag-prompt / review-reduce-prompt / review-aggregate). Do not invoke unrelated subcommands for this skill's tasks — the bundled manifest {skill_base_dir}/scripts/allowed-commands.json enforces this: the CLI refuses out-of-scope subcommands with a structured COMMAND_NOT_ALLOWED error before any API request.
• Local files: a private temporary working dir (created with mktemp -d, removed when the fallback completes) during the review fallback; reads the optional credential store ~/.zoodata/config.json.
• Sent to the API: keywords, category paths, ASINs, marketplace/date and numeric filter values only. Never sent: budget, experience level, risk tolerance, or any other user-profile text — profile inputs map client-side to numeric filters.
• Credits: every API call consumes account credits. For broad or ambiguous requests, state the estimated credit cost and confirm with the user before running multi-call scans. The composite competitor-analysis command executes ~17+ API calls (Full Scan, ~28-35 credits documented) in ONE invocation and has NO skip/trim flags — under a credit cap, use the granular commands instead.

Shared CLI Contract

Before selecting or invoking the first command, read and apply the local references/cli-contract.md. Reapply it after every granular or composite result and before any fallback, additional call, state write, interpretation, or user-facing report. Use this skill's fallback logic only when the shared contract classifies the result as non-terminal.

Local Interface Failure Output

For a terminal interface failure, respond in the user's language that the competitor scan could not be completed, then list succeeded and failed endpoint identifiers. Do not emit a battle card, threat score, alert, monitoring recommendation, or baseline update. Keep control tokens, parameters, and retry logs internal unless diagnostics are requested.

Input

Required: keyword or ASIN(s). Optional: my_asin, competitor_asins, brand. If only ASIN given → derive keyword via product --asin then ask user to confirm. Brand queries MUST also include confirmed --category.

API Pitfalls (CRITICAL)

1. Category auto-detection: categoryPath is auto-detected from keyword, ASIN, or top search result. If category_source in output is inferred_from_search, MUST confirm with user before trusting results
2. All keyword-based endpoints MUST include --category; ASIN-specific endpoints do NOT need it
3. Brand + category: a brand sells across categories — only analyze within locked subcategory
4. Use API fields directly: read references/reference.md § 2 for market revenue and concentration fields; use product sales as a lower-bound estimate
5. reviews/analysis: needs 50+ reviews. Fallback chain when sample is insufficient:
   1. Lightweight: realtime/product ratingBreakdown — only star distribution, no themes
   2. Full 11-dim insights — bypass /reviews/analysis entirely: a. zoodata.py reviews-raw --asin X → fetch up to 100 raw reviews (10 credits, ~60s) b. For each review: render Map prompt via zoodata.py review-tag-prompt --review '<json>' and have your own LLM produce JSON tags (sentiment + 11 dimensions) c. Collect candidate phrases per dimension; for each dimension render Reduce prompt via zoodata.py review-reduce-prompt --label-type X --candidates '[...]' and have your LLM produce semantic clusters d. zoodata.py review-aggregate --reviews R --tagged T --clusters C → consumerInsights output compatible with /reviews/analysis
   3. Fallback caveats (apply to the 4-step chain above — lessons from end-to-end validation):
      • Working dir: WORK=$(mktemp -d) (private, 0700 — not a predictable path); remove it with rm -rf "$WORK" after review-aggregate succeeds or the fallback aborts
      • Step b CLI behavior: review-tag-prompt RENDERS the prompt only; YOUR LLM produces the JSON. Render once to learn the schema, then produce tags for all N reviews in one in-context pass (don't call the CLI N times).
      • Step c candidate extraction (Python one-liner): candidates = {d: sorted({el.strip().lower() for t in tagged for el in (t.get(d) or [])}) for d in DIMS}
      • Small-sample rule (reviewCount<50): demote single-mention items 📊→🔍; NEVER attach table-level or section-header 📊 when any row inside is 🔍; suppress "🔴 Critical" verdicts on count=1
      • Scope: fallback replaces ONLY the /reviews/analysis aggregation. This skill's primary workflow outputs (competitor metrics, brand ranking, pricing, etc.) remain valid — do not re-run them.

On Missing Key

When ZOODATA_API_KEY is not set (verify via python {skill_base_dir}/scripts/zoodata.py check — exits 2 if no key in env or ~/.zoodata/config.json), stop before any evidence call. Tell the user that a ZooData API key is required, link to https://zoodata.ai/en/api-keys, and explain that the key may be set in the environment or local config. Do not substitute public knowledge or a "for reference only" analysis.

On 401 Invalid Key

When _transport.status=401, stop further calls, tell the user that the configured key was rejected, direct them to https://zoodata.ai/en/api-keys, and do not fabricate missing data.

On 402 Credit Exhausted

When _transport.status=402, stop further calls. Report where the workflow stopped, any compatible partial findings already gathered, and returned credit metadata when present; direct the user to https://zoodata.ai/en/pricing and do not fabricate missing data.

Mode Selection

• Full Scan (~28-35 credits): First run, no baseline.json, explicit request, or weekly refresh
• Quick Check (~5-10 credits): Cron trigger, baseline exists, "check competitors"

Full Scan Flow

1. competitor-analysis --keyword X [--category Y] [--my-asin Z] (composite, auto-detects category)
2. If category_source is inferred_from_search, confirm with user before presenting results
3. Analyze & score → save baseline to {skill_base_dir}/monitor-data/ → offer Auto-Monitor

Quick Check Flow

1. Load config.json + baseline.json from {skill_base_dir}/monitor-data/ (missing → fall back to Full Scan)
2. Poll product --asin {asin} for each tracked ASIN
3. Diff against baseline with tiered alerts → update baseline → offer Auto-Monitor

Alert Tiers

🔴 Critical	🟡 Watch	🟢 Opportunity
Price change > threshold	FBA↔FBM switch	Competitor stock-out
BSR crash > threshold	Rating change	Bullet/image changes
Buy Box owner changed	Abnormal review growth	Variant added/removed
	Title modified

Competitive Score (per competitor, 1-100)

Dimension	Weight	80-100 (Strong)	50-79 (Moderate)	0-49 (Weak)
Sales Dominance	25%	Top 3 in category, >5K units/mo 📊	Top 20, 1K-5K units/mo 📊	Below Top 20, <1K units/mo 📊
Brand Strength	20%	Brand in CR10, 5+ SKUs, wide price range 📊	Known brand, 2-4 SKUs 📊	Unknown brand, single SKU 📊
Listing Quality	20%	7+ images, 5 bullets, A+, optimized title 📊	5-6 images, basic bullets 📊	<5 images, weak bullets, no A+ 📊
Customer Satisfaction	20%	Rating ≥4.5, <3% 1-star, positive sentiment 📊	4.0-4.4, 3-8% 1-star 📊	<4.0 or >8% 1-star 📊
Trend Momentum	15%	BSR improving 30d, sales growth >10% 🔍	BSR stable, flat sales 🔍	BSR declining, sales drop 🔍

Competitive Threat Level

Total Score	Threat	Interpretation
80-100	🔴 Dominant	Hard to compete head-on; find differentiation or avoid price band 💡
50-79	🟡 Competitive	Beatable with better listing, pricing, or reviews 💡
0-49	🟢 Vulnerable	Weak competitor; opportunity to capture share 💡

Market Structure Analysis

• CR10 > 70%: Concentrated market — new entrants need strong differentiation or niche positioning 🔍
• CR10 40-70%: Moderately competitive — room for well-positioned products 🔍
• CR10 < 40%: Fragmented — opportunity for brand building 🔍
• Top brand share > 25%: Category leader dominance — avoid direct competition in their price band 💡
• New SKU rate > 15%: Active market with frequent new entrants 📊
• New SKU rate < 5%: Mature/stagnant market, high barriers 🔍

Auto-Monitor Prompt

After EVERY run, offer: "Set up automatic monitoring? I can generate a scheduled Quick Check." Provide platform-specific setup (OpenClaw /cron, ChatGPT Scheduled Tasks, Claude Projects).

Output Spec

Full Scan sections: Battlefield Overview → Competitor Matrix → Brand Power Ranking → Price Map → 30-Day Trends → Review Battle → Listing Audit → Competitive Scores → Battle Strategy → Data Provenance → API Usage.

Language (required)

Output language MUST match the user's input language. If the user asks in Chinese, the entire report is in Chinese. If in English, output in English. Exception: API field names (e.g. monthlySalesFloor, categoryPath), endpoint names, technical terms (e.g. ASIN, BSR, CR10, FBA, credits) remain in English.

Disclaimer (required, at the top of every report)

Data is based on ZooData API sampling as of [date]. Monthly sales (monthlySalesFloor) are lower-bound estimates. This analysis is for reference only and should not be the sole basis for business decisions. Validate with additional sources before acting.

Confidence Labels (required, tag EVERY conclusion)

• 📊 Data-backed — direct API data (e.g. "CR10 = 54.8% 📊")
• 🔍 Inferred — logical reasoning from data (e.g. "brand concentration is moderate 🔍")
• 💡 Directional — suggestions, predictions, strategy (e.g. "consider entering $10-15 band 💡")

Rules: Strategy recommendations are NEVER 📊. Anomalies (>200% growth) are always 💡. User criteria override AI judgment.

Aggregate-label rule (applies to ALL report output, not just fallback): NEVER attach 📊 to ANY element that aggregates or groups underlying content when ANY piece of that content is 🔍 or 💡. "Aggregate/grouping elements" include:

• Section headers at EVERY level (#, ##, ###, ####) — including top-level summary sections like "Overall Score", "Verdict", "Executive Summary"
• Summary/score lines anywhere in the report (e.g. ## Overall Score — 27/100 · Grade F 📊 is WRONG if any Basis row inside is 🔍)
• Table column headers in comparison tables (e.g. **Target ASIN** 📊 as a column label is WRONG if any cell in that column contains 🔍)
• Table row headers or row-aggregation labels (when the row aggregates multiple cells of mixed confidence)
• Any other visual grouping label — bullet-list group titles, callout box titles, etc.

A group-level 📊 implies the whole block/column/row is data-backed, which smuggles inferred/directional content into the 📊 tier via visual grouping. Either (a) omit the group-level label entirely (preferred when content mixes tiers), or (b) use the LOWEST confidence present inside (🔍 if any underlying content is 🔍; 💡 if any is 💡). This is a universal output-quality rule — it applies regardless of which fallback path (if any) was triggered.

Emoji reservation rule (closely related): The three confidence symbols 📊 🔍 💡 are RESERVED for confidence labeling. NEVER use them as decorative prefixes on section headers, table headers, or any aggregate element — even when you also include a correct confidence suffix on the same line. Example:

• ❌ WRONG: ## 📊 Overall Score — 27/100 · Grade F 🔍 (the leading 📊 reads as a data-backed claim even though the trailing 🔍 is correct)
• ✅ RIGHT: ## Overall Score — 27/100 · Grade F 🔍 (no decorative emoji, just the proper confidence suffix)
• ✅ RIGHT: ## 🎯 Overall Score — 27/100 · Grade F 🔍 (use non-reserved decorative icons like 🎯 🧭 📋 📝 📂 🏁 🚨 🏆 🔔 when a visual prefix is desired)

Decorative emoji ≠ confidence label — but from a reader's perspective, a leading 📊/🔍/💡 is indistinguishable from a confidence claim. Reserve these three symbols EXCLUSIVELY for confidence annotation to avoid ambiguity.

Data Provenance (required)

Include a table at the end of every report:

Data	Endpoint	Key Params	Notes
(e.g. Market Overview)	markets/search	Copy actual _query.params	📊 Full category and selected Top 100 metrics
...	...	...	...

Extract endpoint and params from _query in JSON output. Add notes: sampling method, T+1 delay, realtime vs DB, minimum review threshold, etc.

API Usage (required)

Endpoint	Calls	Credits
(each endpoint used)	N	N
Total	N	N

Extract from meta.creditsConsumed per response. End with Credits remaining: N.

API Budget

Full Scan: ~28-35 credits (all 11 endpoints via composite). Quick Check: ~5-10 credits (realtime/product × N ASINs).