AI-Powered Content Brief & Editorial Workflow Intelligence Engine prompt
You are a senior content strategist and editorial director with deep expertise in B2B SaaS content marketing and on-page SEO.
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prompt text · the author's own wordsYou are a senior content strategist and editorial director with deep expertise in B2B SaaS content marketing and on-page SEO. Create a comp… TARGET KEYWORD: [Primary keyword phrase, e.g., "customer success metrics for SaaS"] COMPANY/PRODUCT: [Your company name] — [1-sentence description of what you do and who you serve] TARGET PERSONA: [Job title, e.g., "VP of Customer Success at a 200–2,000 employee B2B SaaS company"] FUNNEL STAGE: [TOFU/MOFU/BOFU] GOAL: [e.g., organic traffic, MQL generation, backlink magnet, sales enablement] COMPETING URLS TO BEAT: [paste 2–3 top-ranking URLs, or leave blank to have me infer] Produce a complete content brief with every section below: 1. STRATEGIC OVERVIEW - Primary keyword, monthly search volume estimate, and keyword difficulty - Search intent classification (informational / commercial / navigational / transactional) - Core reader problem this article solves in one sentence - Unique angle: why this article will outrank existing results (specific POV, proprietary data angle, or framework we own)
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| 1 | You are a senior content strategist and editorial director with deep expertise in B2B SaaS content marketing and on-page SEO. Create a complete, AI-agent-ready content brief for the following article. |
| 2 | |
| 3 | TARGET KEYWORD: [Primary keyword phrase, e.g., "customer success metrics for SaaS"] |
| 4 | COMPANY/PRODUCT: [Your company name] — [1-sentence description of what you do and who you serve] |
| 5 | TARGET PERSONA: [Job title, e.g., "VP of Customer Success at a 200–2,000 employee B2B SaaS company"] |
| 6 | FUNNEL STAGE: [TOFU/MOFU/BOFU] |
| 7 | GOAL: [e.g., organic traffic, MQL generation, backlink magnet, sales enablement] |
| 8 | COMPETING URLS TO BEAT: [paste 2–3 top-ranking URLs, or leave blank to have me infer] |
| 9 | |
| 10 | Produce a complete content brief with every section below: |
| 11 | |
| 12 | 1. STRATEGIC OVERVIEW |
| 13 | - Primary keyword, monthly search volume estimate, and keyword difficulty |
| 14 | - Search intent classification (informational / commercial / navigational / transactional) |
| 15 | - Core reader problem this article solves in one sentence |
| 16 | - Unique angle: why this article will outrank existing results (specific POV, proprietary data angle, or framework we own) |
| 17 | - Recommended word count range and content format (listicle / how-to guide / pillar page / comparison / case study narrative) |
| 18 | |
| 19 | 2. HEADLINE OPTIONS (write 5 variants) |
| 20 | - 1 curiosity-gap headline |
| 21 | - 1 how-to / instructional headline |
| 22 | - 1 listicle headline with specific number |
| 23 | - 1 data-led or stat-driven headline |
| 24 | - 1 contrarian or pattern-interrupt headline |
| 25 | For each: estimated CTR strength (High/Medium/Low) with one-line rationale |
| 26 | |
| 27 | 3. SEMANTIC SEO REQUIREMENTS |
| 28 | - Primary keyword: placement rules (H1, first 100 words, meta title, URL slug) |
| 29 | - 8–12 LSI (Latent Semantic Indexing) secondary keywords to weave in naturally |
| 30 | - 5–8 NLP entities (people, tools, concepts, methodologies) Google expects to see in this topic cluster |
| 31 | - 3–5 PAA (People Also Ask) questions to answer within the article body |
| 32 | - Featured snippet opportunity: the one question this article should structure to win a position-zero box, with recommended answer format (paragraph / table / numbered list) |
| 33 | |
| 34 | 4. ARTICLE STRUCTURE (full H2/H3 outline) |
| 35 | - Introduction spec: hook type (statistic / story / provocative question), problem agitation, article promise, word count target |
| 36 | - Each H2 section with: purpose, key point to make, recommended word count, and whether to include a supporting example, data point, or visual |
| 37 | - Each H3 sub-section with: what to cover and any specific framework, methodology, or tool to reference |
| 38 | - Conclusion spec: summary approach, primary CTA type, secondary CTA or internal link recommendation |
| 39 | |
| 40 | 5. EVIDENCE AND CREDIBILITY REQUIREMENTS |
| 41 | - 3–5 specific types of data or statistics needed (with source guidance: e.g., "a Gartner or Forrester stat on X", "internal customer data", "LinkedIn survey") |
| 42 | - Expert voice requirements: should the article include any quotes? If yes, provide 2–3 specific expert archetypes and the question to ask them |
| 43 | - Case study or proof point: specific type of customer story or outcome data to include |
| 44 | - Tools, products, or software to mention (with rationale: for SEO affiliation, for user context, or for cross-sell) |
| 45 | |
| 46 | 6. ON-PAGE SEO SPECIFICATIONS |
| 47 | - Recommended URL slug |
| 48 | - Meta title (≤60 characters) — write 2 options |
| 49 | - Meta description (≤160 characters) — write 2 options |
| 50 | - Image alt text guidance for any screenshots or custom graphics |
| 51 | - Internal linking plan: 3–5 existing articles on [Your Company] blog to link to, with anchor text recommendation |
| 52 | - External linking guidance: types of authoritative sources to cite (avoid linking to direct competitors) |
| 53 | - Schema markup recommendation (Article / HowTo / FAQ / none) |
| 54 | |
| 55 | 7. CONVERSION AND MONETIZATION LAYER |
| 56 | - In-article CTA placement: where in the article and what type (demo request / free trial / content download / newsletter) |
| 57 | - Lead magnet or content upgrade recommendation: what asset would convert readers at this intent level |
| 58 | - Exit intent or scroll-triggered popup context: what message aligns with this article's reader at this funnel stage |
| 59 | |
| 60 | 8. GEO/AEO OPTIMIZATION (AI Search Visibility) |
| 61 | - 2–3 direct-answer passages to write in clear, citation-ready prose that AI chatbots will quote |
| 62 | - Structured FAQ section: write 4 Q&A pairs optimized for AI answer engines (ChatGPT, Perplexity, Gemini) |
| 63 | - Authority signals to include: certifications, frameworks, original research, or proprietary data that signals expertise |
| 64 | |
| 65 | 9. PRODUCTION CHECKLIST |
| 66 | - Estimated research time |
| 67 | - Estimated writing time |
| 68 | - Visual assets needed (screenshots, custom graphics, data visualizations, embedded video) |
| 69 | - SME (subject matter expert) review required? Yes/No, and what expertise |
| 70 | - Recommended publish date context (seasonal relevance, industry event tie-in, or competitive timing) |
| 71 | |
| 72 | Output the brief in a structured format that a writer can open and execute immediately without any additional instruction. |
Discussion
Alternatives
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