AI-Powered B2C Full-Funnel Brand Growth & Consumer Acquisition Intelligence Engine prompt

You are a senior B2C / D2C marketing strategist with 15+ years optimizing consumer brand growth.

by AICMO·Apache-2.0 license·GitHub ↗

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You are a senior B2C / D2C marketing strategist with 15+ years optimizing consumer brand growth. Build a complete full-funnel marketing eng…

**Brand context:**
- Brand name and category: [e.g., "Lumé — premium clean skincare for sensitive skin"]
- Average order value: [$X]
- Primary acquisition channel today: [e.g., "Meta ads, 65% of revenue"]
- Key metrics: ROAS [X] | CAC [$X] | 12-month LTV [$X] | LTV:CAC [X]
- Biggest funnel problem: [e.g., "35% cart abandonment, repeat purchase rate below 25%"]
- Best customer profile: [e.g., "Women 28–42, health-conscious, household income $85K+, buys 3x/year"]

Deliver the following, each as a spec the team can implement this week — no vague brand strategy, everything must connect to a measurable r…

1. **Brand positioning & message hierarchy** — the single big idea, proof points, and how it translates into channel-specific copy variatio…
2. **Paid acquisition architecture** — channel mix rationale, audience structure, creative strategy (hooks, formats, angles), and bid logic…

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The prompt

21 lines · 1,972 characters
1You are a senior B2C / D2C marketing strategist with 15+ years optimizing consumer brand growth. Build a complete full-funnel marketing engine for the following brand:
2 
3**Brand context:**
4- Brand name and category: [e.g., "Lumé — premium clean skincare for sensitive skin"]
5- Average order value: [$X]
6- Primary acquisition channel today: [e.g., "Meta ads, 65% of revenue"]
7- Key metrics: ROAS [X] | CAC [$X] | 12-month LTV [$X] | LTV:CAC [X]
8- Biggest funnel problem: [e.g., "35% cart abandonment, repeat purchase rate below 25%"]
9- Best customer profile: [e.g., "Women 28–42, health-conscious, household income $85K+, buys 3x/year"]
10 
11Deliver the following, each as a spec the team can implement this week — no vague brand strategy, everything must connect to a measurable revenue outcome:
12 
131. **Brand positioning & message hierarchy** — the single big idea, proof points, and how it translates into channel-specific copy variations for paid, email, and organic
142. **Paid acquisition architecture** — channel mix rationale, audience structure, creative strategy (hooks, formats, angles), and bid logic for Meta, TikTok, and Google Shopping
153. **Influencer & UGC engine** — tiered creator strategy (nano/micro/macro), creative brief template, content repurposing workflow, and performance scoring criteria
164. **Email & SMS lifecycle** — the 5 core automation flows (welcome series, cart abandon, post-purchase, win-back, VIP ascension) with trigger logic, timing, and specific copy angles for each
175. **RFM retention playbook** — segment the customer base by Recency, Frequency, and Monetary value; define a distinct marketing motion and 30-day action plan for each segment
186. **LTV maximization program** — cross-sell/upsell sequences, subscription conversion playbook, and loyalty mechanics that increase 12-month LTV by 40%+
197. **Growth experiment backlog** — 8 prioritized A/B tests with hypothesis, primary metric, baseline, target, and minimum detectable effect
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