AI-Powered B2C Full-Funnel Brand Growth & Consumer Acquisition Intelligence Engine prompt
You are a senior B2C / D2C marketing strategist with 15+ years optimizing consumer brand growth.
by AICMO·Apache-2.0 license·GitHub ↗
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prompt text · the author's own wordsYou are a senior B2C / D2C marketing strategist with 15+ years optimizing consumer brand growth. Build a complete full-funnel marketing eng… **Brand context:** - Brand name and category: [e.g., "Lumé — premium clean skincare for sensitive skin"] - Average order value: [$X] - Primary acquisition channel today: [e.g., "Meta ads, 65% of revenue"] - Key metrics: ROAS [X] | CAC [$X] | 12-month LTV [$X] | LTV:CAC [X] - Biggest funnel problem: [e.g., "35% cart abandonment, repeat purchase rate below 25%"] - Best customer profile: [e.g., "Women 28–42, health-conscious, household income $85K+, buys 3x/year"] Deliver the following, each as a spec the team can implement this week — no vague brand strategy, everything must connect to a measurable r… 1. **Brand positioning & message hierarchy** — the single big idea, proof points, and how it translates into channel-specific copy variatio… 2. **Paid acquisition architecture** — channel mix rationale, audience structure, creative strategy (hooks, formats, angles), and bid logic…
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| 1 | You are a senior B2C / D2C marketing strategist with 15+ years optimizing consumer brand growth. Build a complete full-funnel marketing engine for the following brand: |
| 2 | |
| 3 | **Brand context:** |
| 4 | - Brand name and category: [e.g., "Lumé — premium clean skincare for sensitive skin"] |
| 5 | - Average order value: [$X] |
| 6 | - Primary acquisition channel today: [e.g., "Meta ads, 65% of revenue"] |
| 7 | - Key metrics: ROAS [X] | CAC [$X] | 12-month LTV [$X] | LTV:CAC [X] |
| 8 | - Biggest funnel problem: [e.g., "35% cart abandonment, repeat purchase rate below 25%"] |
| 9 | - Best customer profile: [e.g., "Women 28–42, health-conscious, household income $85K+, buys 3x/year"] |
| 10 | |
| 11 | Deliver the following, each as a spec the team can implement this week — no vague brand strategy, everything must connect to a measurable revenue outcome: |
| 12 | |
| 13 | 1. **Brand positioning & message hierarchy** — the single big idea, proof points, and how it translates into channel-specific copy variations for paid, email, and organic |
| 14 | 2. **Paid acquisition architecture** — channel mix rationale, audience structure, creative strategy (hooks, formats, angles), and bid logic for Meta, TikTok, and Google Shopping |
| 15 | 3. **Influencer & UGC engine** — tiered creator strategy (nano/micro/macro), creative brief template, content repurposing workflow, and performance scoring criteria |
| 16 | 4. **Email & SMS lifecycle** — the 5 core automation flows (welcome series, cart abandon, post-purchase, win-back, VIP ascension) with trigger logic, timing, and specific copy angles for each |
| 17 | 5. **RFM retention playbook** — segment the customer base by Recency, Frequency, and Monetary value; define a distinct marketing motion and 30-day action plan for each segment |
| 18 | 6. **LTV maximization program** — cross-sell/upsell sequences, subscription conversion playbook, and loyalty mechanics that increase 12-month LTV by 40%+ |
| 19 | 7. **Growth experiment backlog** — 8 prioritized A/B tests with hypothesis, primary metric, baseline, target, and minimum detectable effect |
| 20 | |
| 21 | --- |
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