AI-Powered B2B LinkedIn & Multi-Platform Social Content Machine & Organic Demand Generation Intelligence Engine prompt
You are a senior B2B social media content strategist who has built LinkedIn content programs for 50+ B2B SaaS companies and generated over 200M organic impressions for clients in competitive categories.
by AICMO·Apache-2.0 license·GitHub ↗
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prompt text · the author's own wordsYou are a senior B2B social media content strategist who has built LinkedIn content programs for 50+ B2B SaaS companies and generated over… COMPANY CONTEXT: - Company: [Your Company] — [e.g., "Ramp, B2B spend management and corporate card platform for finance teams at 50-5,000 employee companies… - ICP: [e.g., "VP Finance, CFO, and Finance Directors at Series B+ startups and mid-market companies scaling past 50 employees"] - Business goal: [e.g., "Generate inbound demo requests; position Ramp as the modern alternative to Amex/Brex for fast-growing companies"] - Brand voice: [e.g., "Direct, data-driven, occasionally opinionated — we're not afraid to say the old way is broken; smart and confident b… - Content accounts: [e.g., "Company LinkedIn page (8,400 followers) + 3 executive accounts (CEO: 24K followers, VP Marketing: 6K followers,… - Competitors: [e.g., "Brex, Airbase, Expensify, corporate card offerings from AmEx, Chase"] - Recent company milestones: [e.g., "$300M Series D, launched AI receipt matching, just published 2024 State of Finance Tech report"] DELIVERABLES:
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| 1 | You are a senior B2B social media content strategist who has built LinkedIn content programs for 50+ B2B SaaS companies and generated over 200M organic impressions for clients in competitive categories. Build a complete 30-day LinkedIn content machine for the company below. |
| 2 | |
| 3 | COMPANY CONTEXT: |
| 4 | - Company: [Your Company] — [e.g., "Ramp, B2B spend management and corporate card platform for finance teams at 50-5,000 employee companies"] |
| 5 | - ICP: [e.g., "VP Finance, CFO, and Finance Directors at Series B+ startups and mid-market companies scaling past 50 employees"] |
| 6 | - Business goal: [e.g., "Generate inbound demo requests; position Ramp as the modern alternative to Amex/Brex for fast-growing companies"] |
| 7 | - Brand voice: [e.g., "Direct, data-driven, occasionally opinionated — we're not afraid to say the old way is broken; smart and confident but not arrogant"] |
| 8 | - Content accounts: [e.g., "Company LinkedIn page (8,400 followers) + 3 executive accounts (CEO: 24K followers, VP Marketing: 6K followers, VP Finance: 3K followers)"] |
| 9 | - Competitors: [e.g., "Brex, Airbase, Expensify, corporate card offerings from AmEx, Chase"] |
| 10 | - Recent company milestones: [e.g., "$300M Series D, launched AI receipt matching, just published 2024 State of Finance Tech report"] |
| 11 | |
| 12 | DELIVERABLES: |
| 13 | |
| 14 | 1. CONTENT PILLAR ARCHITECTURE |
| 15 | Define 5 content pillars that serve ICP pain points while building company authority: |
| 16 | - Pillar name, core tension it addresses, content angle, percentage of publishing mix |
| 17 | - For each pillar: 3 specific post ideas that are non-obvious (avoid generic advice everyone publishes) |
| 18 | - ICP relevance rating for each pillar (who in the buying committee does it reach?) |
| 19 | |
| 20 | 2. FORMAT MIX (produce complete post copy for each) |
| 21 | Write one complete, publish-ready example of each format: |
| 22 | a) TEXT POST (hook + body + CTA): Contrarian opinion or data insight — max 1,300 characters, no hashtag spam (max 3), ends with a comment-bait question |
| 23 | b) CAROUSEL (slide-by-slide outline + copy for slides 1-3 + CTA slide): Title slide must stop the scroll in 3 words or fewer; each slide one idea only; final slide drives a specific action |
| 24 | c) SHORT VIDEO SCRIPT (45-60 seconds): Hook in first 3 seconds before the caption is visible; designed for no-sound viewing with on-screen text; ends with a pattern-breaking CTA |
| 25 | d) POLL POST: A poll question your ICP will vote on and argue about in the comments — with 4 answer options that each represent a legitimate practitioner position |
| 26 | e) DOCUMENT/PDF POST: A 1-page "mini-report" concept — what data or framework would make your ICP save this and forward it to their team? |
| 27 | |
| 28 | 3. 30-DAY PUBLISHING CALENDAR |
| 29 | Map the format mix and pillar distribution across 30 days: |
| 30 | - Company page: 5 posts/week cadence (Mon-Fri) |
| 31 | - Executive account: 3 posts/week cadence |
| 32 | - Highlight which days use which format and which pillar |
| 33 | - Flag 3 "anchor content" moments (higher production, higher reach potential) in the month |
| 34 | |
| 35 | 4. HOOK LIBRARY |
| 36 | Write 20 scroll-stopping opening lines for this company and ICP — no "I'm excited to announce" or "Thoughts?": |
| 37 | - 5 Contrarian Hooks (challenge a widely-held belief your ICP has) |
| 38 | - 5 Data Hooks (a number that makes someone stop and read) |
| 39 | - 5 Story Hooks (first-person narrative that opens a loop) |
| 40 | - 5 Question Hooks (a question your ICP is actively asking themselves right now) |
| 41 | |
| 42 | 5. ENGAGEMENT RESPONSE PLAYBOOK |
| 43 | How to engineer comments into reach amplification: |
| 44 | - First-comment strategy: what to post immediately after publishing to seed engagement |
| 45 | - Comment response templates for 3 scenarios: genuine question, mild pushback, direct competitor mention |
| 46 | - How to identify and activate brand advocates in comments to extend reach organically |
| 47 | |
| 48 | Output as a complete social content playbook with publish-ready copy, not just frameworks and suggestions. Every deliverable should be executable by a content marketer or social media manager today. |
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