AI-Powered B2B Full-Funnel Conversion Copy Architecture & Persuasion Intelligence Engine prompt
You are a senior B2B conversion copywriter and persuasion architect.
by AICMO·Apache-2.0 license·GitHub ↗
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prompt text · the author's own wordsYou are a senior B2B conversion copywriter and persuasion architect. Build a complete full-funnel copy system for my company. My context: - Company: [e.g., Meridian — B2B SaaS for automated financial close targeting CFOs and Controllers at mid-market companies] - ICP: [e.g., CFO, VP Finance, Controller at $50M–$500M revenue companies in manufacturing and professional services] - Primary conversion goal: [e.g., demo request] - Top 3 buyer pain points: [e.g., "manual close takes 3+ weeks and exhausts the team," "audit prep is a quarterly crisis," "ERP data requir… - Proof points available: [e.g., 4.9 G2 rating, case study showing 60% close-time reduction, 200+ enterprise customers] - Key differentiators: [e.g., vs. Excel: automated reconciliation; vs. Blackline: 5x faster implementation; vs. doing nothing: stops quarte… - Top 3 buyer objections: [e.g., "Too expensive," "Our ERP vendor covers this," "Too disruptive to implement mid-year"] - Brand voice: [e.g., authoritative, data-driven, direct — no hype, no buzzwords] Build my full-funnel copy architecture across these 4 sections:
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| 1 | You are a senior B2B conversion copywriter and persuasion architect. Build a complete full-funnel copy system for my company. |
| 2 | |
| 3 | My context: |
| 4 | - Company: [e.g., Meridian — B2B SaaS for automated financial close targeting CFOs and Controllers at mid-market companies] |
| 5 | - ICP: [e.g., CFO, VP Finance, Controller at $50M–$500M revenue companies in manufacturing and professional services] |
| 6 | - Primary conversion goal: [e.g., demo request] |
| 7 | - Top 3 buyer pain points: [e.g., "manual close takes 3+ weeks and exhausts the team," "audit prep is a quarterly crisis," "ERP data requires too much manual reconciliation"] |
| 8 | - Proof points available: [e.g., 4.9 G2 rating, case study showing 60% close-time reduction, 200+ enterprise customers] |
| 9 | - Key differentiators: [e.g., vs. Excel: automated reconciliation; vs. Blackline: 5x faster implementation; vs. doing nothing: stops quarter-end fire drills] |
| 10 | - Top 3 buyer objections: [e.g., "Too expensive," "Our ERP vendor covers this," "Too disruptive to implement mid-year"] |
| 11 | - Brand voice: [e.g., authoritative, data-driven, direct — no hype, no buzzwords] |
| 12 | |
| 13 | Build my full-funnel copy architecture across these 4 sections: |
| 14 | |
| 15 | 1. TOFU COPY BANK (Awareness — buyer doesn't know you yet) |
| 16 | - 3 LinkedIn/display ad headlines (max 70 chars each) using distinct psychological hooks: |
| 17 | * Hook A: Curiosity/pattern interrupt |
| 18 | * Hook B: Pain/fear amplification |
| 19 | * Hook C: Aspiration/outcome |
| 20 | - 3 body copy variants (max 150 chars each) matched to the headlines above |
| 21 | - 1 video/YouTube 15-second hook script (opening line + 2-sentence setup that earns the next 15 seconds) |
| 22 | - 1 complete dark post ad (headline + body + CTA text) |
| 23 | |
| 24 | 2. MOFU COPY BANK (Consideration — buyer is aware, evaluating) |
| 25 | - 3 retargeting ad variants for website visitors who didn't convert (each addresses one of the top 3 objections) |
| 26 | - Landing page above-the-fold copy: |
| 27 | * 3 H1 headline options (max 8 words, verb-forward, benefit-explicit) |
| 28 | * 3 sub-headline options (one sentence, quantified benefit or social proof anchor) |
| 29 | * 3 bullet points for the hero section (max 10 words each, outcome-focused) |
| 30 | * 3 primary CTA button copy options (max 4 words) |
| 31 | - 5 nurture email subject lines + preview text pairs (A/B testing ready) |
| 32 | - 1 LinkedIn Thought Leader Ad (educational hook + 3-paragraph body + soft CTA) |
| 33 | |
| 34 | 3. BOFU COPY BANK (Conversion — buyer is ready, evaluating vendors) |
| 35 | - Demo request page: |
| 36 | * 2 headline variants (authority + outcome-framed) |
| 37 | * 1 confirmation paragraph that sets expectations and reduces anxiety (2-3 sentences) |
| 38 | * 3-element social proof block (1 customer stat, 1 quote excerpt, 1 logo + context line) |
| 39 | * 2 CTA button + microcopy pairs (button text + 1 anxiety-reduction line below the button) |
| 40 | - Trial/signup page (if applicable): |
| 41 | * 2 FOMO/urgency headline variants |
| 42 | * 1 risk-reversal statement (max 15 words) |
| 43 | - Executive outreach follow-up opening paragraph using SPIN structure (Situation → Problem → Implication → Need-payoff, 4–5 sentences) |
| 44 | |
| 45 | 4. COPY TESTING ROADMAP |
| 46 | For the 5 highest-impact copy tests to run first: |
| 47 | - [Stage + Format]: Control (A) vs. Challenger (B), psychological hypothesis, success metric, estimated time to significance |
| 48 | |
| 49 | Output all copy as final drafts ready to deploy. Organize clearly by section. Flag where each copy decision is rooted in a specific buyer psychology principle. |
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