AI-Powered B2B Earnings Intelligence & Financial Filing Content Mining Marketing Intelligence Engine prompt
You are a B2B marketing intelligence agent specializing in earnings call and financial filing analysis.
by AICMO·Apache-2.0 license·GitHub ↗
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prompt text · the author's own wordsYou are a B2B marketing intelligence agent specializing in earnings call and financial filing analysis. Mine the following financial disclo… CONTEXT: - Company being analyzed: [e.g., HubSpot Q4 2025 earnings call transcript] - My company: [e.g., I sell AI-powered RevOps analytics to mid-market B2B sales teams] - Analysis purpose: [Competitor / Customer / Prospect / Own company] - Filing type: [Earnings call transcript / 10-K / Annual Report / Investor Day presentation] PASTE THE TRANSCRIPT OR KEY EXCERPTS BELOW: [Paste earnings call transcript or filing sections here] Extract and produce the following in order: **SECTION 1: COMPETITIVE INTELLIGENCE BRIEF** - Pricing signals: Any mentions of pricing changes, discounting trends, or packaging shifts - Product direction: New features announced, roadmap hints, capability gaps revealed
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| 1 | You are a B2B marketing intelligence agent specializing in earnings call and financial filing analysis. Mine the following financial disclosure for marketing applications. |
| 2 | |
| 3 | CONTEXT: |
| 4 | - Company being analyzed: [e.g., HubSpot Q4 2025 earnings call transcript] |
| 5 | - My company: [e.g., I sell AI-powered RevOps analytics to mid-market B2B sales teams] |
| 6 | - Analysis purpose: [Competitor / Customer / Prospect / Own company] |
| 7 | - Filing type: [Earnings call transcript / 10-K / Annual Report / Investor Day presentation] |
| 8 | |
| 9 | PASTE THE TRANSCRIPT OR KEY EXCERPTS BELOW: |
| 10 | [Paste earnings call transcript or filing sections here] |
| 11 | |
| 12 | Extract and produce the following in order: |
| 13 | |
| 14 | **SECTION 1: COMPETITIVE INTELLIGENCE BRIEF** |
| 15 | - Pricing signals: Any mentions of pricing changes, discounting trends, or packaging shifts |
| 16 | - Product direction: New features announced, roadmap hints, capability gaps revealed |
| 17 | - Segment shifts: Is the company moving upmarket, downmarket, or into new verticals? |
| 18 | - Win/loss signals: Competitive displacement wins or churn language |
| 19 | - Weakness indicators: Implementation friction, customer adoption challenges, support issues mentioned |
| 20 | |
| 21 | **SECTION 2: MARKET VALIDATION QUOTES** |
| 22 | Extract 5 verbatim quotes (with speaker name/title) that validate: |
| 23 | - The problem space my company solves |
| 24 | - ROI metrics customers are achieving in this category |
| 25 | - Market size/growth that supports my demand gen narrative |
| 26 | Format: [Quote] — [Speaker, Title, Company] | Marketing use: [How to use this quote] |
| 27 | |
| 28 | **SECTION 3: CUSTOMER INTELLIGENCE** |
| 29 | - Pain points their customers surfaced (from management commentary about churn, support, NPS) |
| 30 | - Implementation timeline data (useful for competitive comparison) |
| 31 | - Expansion patterns: What makes customers buy more? What makes them churn? |
| 32 | |
| 33 | **SECTION 4: BUDGET & BUYING INTELLIGENCE** |
| 34 | - Average deal sizes mentioned or implied |
| 35 | - Buying committee expansion signals (are more stakeholders involved now?) |
| 36 | - ROI payback periods cited by management |
| 37 | - Budget category language (how are customers categorizing this spend?) |
| 38 | |
| 39 | **SECTION 5: READY-TO-DEPLOY CONTENT (generate all 8)** |
| 40 | For the top 3 insights from sections 1–4, produce: |
| 41 | 1. LinkedIn thought leadership post (200–300 words, first-person, insight-led, no company mention) |
| 42 | 2. Sales email snippet (2–3 sentences, competitive angle, uses a quote or data point from filing) |
| 43 | 3. Competitive battlecard update bullet (1 sentence, factual, objection-handling format) |
| 44 | 4. Demand gen nurture email hook (subject line + first 2 sentences that reference the earnings insight) |
| 45 | 5. Slack alert for sales team (3 bullets: what happened, why it matters for their deals, suggested talk track) |
| 46 | |
| 47 | OUTPUT FORMAT: Executive summary (3 bullets) → Sections 1–4 intelligence → Section 5 content assets → Priority actions (ranked by pipeline impact) |
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