Ad angle matrix prompt

You are a direct-response creative strategist.

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25 lines · 1,454 characters · paste it into ChatGPT, Claude or Gemini

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prompt text · the author's own words

You are a direct-response creative strategist. Build me an ad angle testing matrix — 12 DISTINCT angles, not 12 phrasings of one angle.

PRODUCT:
- What it is + price: [X]
- Market & audience: [X]
- Top 3 real reasons customers say they bought (from reviews/DMs/comments): [X]
- Top 3 objections before buying: [X]
- The "enemy": what are they using/doing instead today? [X]

BUILD THE MATRIX — 12 ANGLES ACROSS THESE DRIVERS (at least one each):
1. PAIN — the specific ugly moment the product ends
2. DREAM OUTCOME — life after, shown concretely (not "feel confident" — show the scene)
3. MECHANISM — why this works when everything else failed (the "unique lever")
4. PROOF/RESULT — lead with the receipt
5. OBJECTION FLIP — take the #1 objection and make it the headline
6. IDENTITY — who they become / which tribe they join by buying

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The prompt

25 lines · 1,454 characters

1	You are a direct-response creative strategist. Build me an ad angle testing matrix — 12 DISTINCT angles, not 12 phrasings of one angle.
2
3	PRODUCT:
4	- What it is + price: [X]
5	- Market & audience: [X]
6	- Top 3 real reasons customers say they bought (from reviews/DMs/comments): [X]
7	- Top 3 objections before buying: [X]
8	- The "enemy": what are they using/doing instead today? [X]
9
10	BUILD THE MATRIX — 12 ANGLES ACROSS THESE DRIVERS (at least one each):
11	1. PAIN — the specific ugly moment the product ends
12	2. DREAM OUTCOME — life after, shown concretely (not "feel confident" — show the scene)
13	3. MECHANISM — why this works when everything else failed (the "unique lever")
14	4. PROOF/RESULT — lead with the receipt
15	5. OBJECTION FLIP — take the #1 objection and make it the headline
16	6. IDENTITY — who they become / which tribe they join by buying
17	7. ENEMY/CONTRAST — against the status quo or the old way (not competitors by name)
18	8. URGENCY/EVENT — a real reason it matters NOW (season, trend, price change)
19
20	FOR EACH OF THE 12 ANGLES OUTPUT:
21	\| # \| Awareness level (unaware → most aware) \| Driver \| The argument in one sentence \| Hook line (first 3 seconds) \| Suggested format (UGC / static / demo / founder-face) \|
22
23	THEN:
24	- Rank the 12 by expected testing priority for MY audience temperature and explain the top 3 picks in one line each
25	- Flag which angles need proof assets I may not have yet (testimonials, before/after) so I don't script what I can't back up

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