53 tracking setup skill
Dung khi phai setup do luong TRUOC khi tieu bat ky dong nao — pixel va CAPI, GA4, UTM convention, event mapping, offline conversion, dong y du lieu, va checklist verify xanh.
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SKILL.md
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Tracking Setup — Do Luong Truoc Khi Chay Ads
Ads khong co tracking = lai xe bit mat. QUY TAC CUNG: khong chay ads khi tracking chua verify xanh — chay la lang phi 100%. Setup dung tu dau; sua tracking giua campaign lam hong data lich su.
Thu thap thong tin
Hoi toi da 4 cau:
- Platform chay ads? Meta / TikTok / Google / Zalo / YouTube — va objective: Lead (form/inbox) / Purchase / Traffic?
- Website / landing page dung gi? WordPress / Ladipage / Webflow / Shopify / Custom — co quyen sua header hoac cai GTM khong?
- Co developer ho tro khong? (quyet dinh cach cai CAPI: partner integration hay code)
- Chot don o dau? Tren web (do duoc bang pixel) hay qua inbox/goi dien (can lead log + offline conversion)?
Nguyen tac
- Khong chay ads khi tracking chua xanh. Moi dong tien chi truoc khi verify la tien mu.
- Setup dung tu dau. Doi event/pixel giua campaign = data lich su khong so sanh duoc.
- 1 cach cai duy nhat. Cai ca GTM lan hard-code = duplicate event = data ao gap doi.
- UTM nhat quan. Dat sai 1 lan la GA4 loc khong noi — dinh nghia convention truoc, ca team dung chung.
- Do den tan don, khong dung o lead. 1000 lead ma 10 don thi phai biet loi o ads hay o sales — can offline conversion / lead log.
Quy trinh
Buoc 1 — Setup theo platform
Meta Ads — Pixel + CAPI (bat buoc ca hai):
- Tao Pixel trong Events Manager; cai len website qua GTM hoac header
- Setup Standard Events: PageView, ViewContent, Lead, Purchase
- Verify bang Meta Pixel Helper — trang thai Active
- Setup Conversions API (CAPI) — bat buoc sau iOS 14; uu tien partner integration (Ladipage, WordPress plugin, Shopify) neu khong co dev
- Bat dedup (event_id trung nhau giua pixel va CAPI)
- Test Events: bam thu form/nut → thay event trong Events Manager
- Event Match Quality (EMQ) >= 6.0 (gui them email/phone/ten qua CAPI de tang match)
TikTok Ads:
- Tao + cai TikTok Pixel; setup Events: ViewContent, SubmitForm, Purchase
- Setup Events API neu co the; verify bang TikTok Pixel Helper
Google Ads:
- Tao Conversion Action; cai Google Tag (gtag.js) hoac qua GTM
- Link GA4 voi Google Ads; import goal tu GA4
- Chi de ENABLED conversion dung cho bidding — tranh dem trung
Zalo Ads: cai Zalo Pixel, setup conversion, verify. YouTube Ads: dung chung conversion tracking cua Google Ads.
Buoc 2 — UTM convention
https://domain.com/lp?utm_source=[source]&utm_medium=[medium]&utm_campaign=[campaign]&utm_content=[ad_name]
| Parameter | Quy uoc | Vi du |
|---|---|---|
| utm_source | facebook / tiktok / google / zalo / email | |
| utm_medium | paid_social / paid_search / display / email / organic | paid_social |
| utm_campaign | [product]_[audience]_[MMYY] |
course-a_cold_0726 |
| utm_content | [creative-type]_[hook-type]_[version] — khop ten ad |
vid_pain_v1 |
Quy tac: viet thuong, khong dau, khong khoang trang. utm_content phai trung ten ad trong 52-account-structure de doi chieu 2 chieu Ads Manager ↔ GA4.
Buoc 3 — Event mapping GA4
| Event GA4 | Trigger | Map voi platform event |
|---|---|---|
| page_view | Tat ca trang | PageView (Meta), ViewContent (TikTok) |
| view_item | Xem trang san pham/offer | ViewContent (Meta) |
| generate_lead | Submit form / click inbox | Lead (Meta), SubmitForm (TikTok), Conversion (Google) |
| purchase | Thanh toan thanh cong | Purchase (Meta/TikTok/Google) |
Moi event chi fire 1 lan cho 1 hanh dong. Dat conversion chinh trong GA4 = event khop objective ads.
Buoc 4 — Offline conversion & Lead Log
Ap dung khi chot don qua inbox / goi dien / tai quay (pho bien o VN):
- Lead Log — ghi moi lead ngay khi nhan, moi hang 1 lead:
ID | Ngay vao | Ten | SDT | Kenh nguon | Loai tuong tac (inbox/form/goi) | Trang thai (moi/qualified/chot/khong chot) | Ly do khong chot | Doanh thu neu chot | Sales phu trach. Hoi moi khach "biet minh qua kenh nao?" ngay cau dau. - Offline conversion import: upload danh sach chot don (SDT/email + thoi gian) len Meta Offline Events / Google Ads offline conversion theo tuan — de thuat toan hoc tu don that, khong chi lead.
- Doi chieu thang: so lead trong Lead Log vs so lead Ads Manager bao — lech >20% la co van de tracking hoac attribution.
Buoc 4b — Dong y thu thap du lieu (bat buoc neu co traffic ngoai VN)
Neu website chi phuc vu khach trong nuoc, phan nay tuan theo Nghi dinh 13/2023/ND-CP ve bao ve du lieu ca nhan: phai co thong bao ro rang truoc khi thu thap, va nguoi dung phai dong y — khong duoc mac dinh tick san.
Neu co bat ky traffic tu EU/UK hoac California (khach Viet kieu, ban hang xuyen bien gioi, du hoc, xuat khau), nhung yeu cau sau la BAT BUOC — thieu la rui ro phat tien va mat quyen dung remarketing audience:
| Vung | Yeu cau | Hau qua neu thieu |
|---|---|---|
| EU / UK | CMP duoc chung nhan + Google consent mode v2 (4 tin hieu: ad_storage, analytics_storage, ad_user_data, ad_personalization, mac dinh denied truoc khi user tra loi banner) |
Meta yeu cau CMP cho traffic EU; Google mat personalized ads va audience feature |
| California | Nut tu choi ban/chia se du lieu, ton trong tin hieu Global Privacy Control, bat Limited Data Use tren Meta cho traffic California | Vi pham CCPA/CPRA |
| Toan cau | Tag khong duoc ban truoc khi co dong y; luu log dong y (ai, chon gi, luc nao, phien ban chinh sach nao) | Khong chung minh duoc tuan thu khi bi kiem tra |
Danh sach email/SDT upload lam Custom Audience hoac Customer Match cung phai co dong y tuong ung — xem 14-email-marketing.
Ghi vao file ket qua: dung CMP nao, chan vung nao, ai verify.
Buoc 5 — Checklist verify XANH truoc khi len camp
Tat ca phai PASS — thieu 1 muc = KHONG LAUNCH:
- Pixel fire dung tren landing page + thank you page (Pixel Helper xanh)
- Conversion event dung loai (Lead/Purchase) — khong nham PageView
- Khong duplicate event (1 hanh dong = 1 event trong Events Manager)
- CAPI hoat dong, dedup bat, EMQ >= 6.0
- Test Events: tu bam thu 1 conversion that va thay no ghi nhan
- UTM day du tren tat ca link ads, dung convention
- GA4 nhan duoc session tu nguon paid (test bang realtime)
- Lead Log san sang (neu chot qua inbox/goi dien)
Buoc 6 — Daily / weekly check sau launch
Daily (2 phut): Events Manager 24h co event deu khong; Google Ads conversions dang ghi; GA4 co session tu paid. Weekly: CAPI match rate > 70%; co duplicate event khong; so lead 3 nguon (Ads Manager / GA4 / Lead Log) lech <20%; UTM co link nao thieu/sai.
Xu ly su co
| Van de | Nguyen nhan thuong gap | Cach fix |
|---|---|---|
| Pixel khong fire | Cai sai vi tri / thieu tren LP | Check GTM preview, hard-code lai header |
| Event duplicate | Cai ca GTM lan hard-code | Chon 1 cach, go cach kia; check event_id dedup |
| CAPI match rate thap | Khong gui email/phone | Them customer data vao payload CAPI |
| Conversion khong ghi | Sai ten event / sai trang trigger | Check chinh ta event, trigger dung thank you page |
| GA4 lech xa Ads Manager | Attribution window khac nhau + UTM thieu | Chuan hoa UTM, so sanh cung window |
| Lead nhieu nhung khong ro nguon | Quen hoi kenh, khong ghi Lead Log | Bat buoc cau hoi nguon trong script sales |
Cau truc ket qua
Ten file: tracking-setup-[ten-san-pham]-[YYYYMMDD].md
# Tracking Setup — [San pham/Campaign]
Platform: [danh sach] · Website: [nen tang] · Objective: [Lead/Purchase]
## 1. Checklist setup theo platform [bang trang thai tung muc]
## 2. UTM convention [bang parameter + vi du cua project]
## 3. Event mapping [bang GA4 ↔ platform events]
## 4. Offline conversion & Lead Log [cach ghi + lich upload]
## 5. Verify truoc launch [checklist xanh — ngay verify + nguoi verify]
## 6. Lich check daily/weekly [ai lam, luc nao]
Lien ket skill
52-account-structure: setup campaign SAU khi tracking xanh; utm_content khop ten ad.54-media-plan: plan xac dinh objective → quyet dinh event can track.21-audit-ads-performance: audit tracking dinh ky (EMQ, duplicate, match rate).11-thiet-lap-kenh: setup kenh va tai san (page, OA, website) truoc tracking.13-phan-tich-du-lieu: doc data sach tu he thong tracking nay.
Checklist chat luong
- Du checklist setup cho moi platform se chay
- UTM convention co bang quy uoc + vi du thuc te, khop naming ads
- Event mapping day du tu page_view den purchase
- Co phuong an offline conversion / Lead Log neu chot ngoai web
- Checklist verify xanh day du — ghi ro trang thai tung muc
- Co lich daily/weekly check va nguong canh bao (match rate >70%, lech <20%)
- Nhac lai quy tac: tracking chua xanh = khong launch
| 1 | |
| 2 | name 53-tracking-setup |
| 3 | description "Dung khi phai setup do luong TRUOC khi tieu bat ky dong nao — pixel va CAPI, GA4, UTM convention, event mapping, offline conversion, dong y du lieu, va checklist verify xanh. Kich hoat khi user nhac 'setup tracking', 'cai pixel', 'UTM', 'CAPI', 'do luong chuyen doi', 'so lieu khong khop'. Quy tac cung: khong chay ads khi tracking chua xanh. Khong dung cho — doc data da co ra insight thi dung skill 13-phan-tich-du-lieu; ra soat cau hinh ads thi dung skill 21-audit-ads-performance." |
| 4 | metadata |
| 5 | version 1.0.1 |
| 6 | category performance |
| 7 | license MIT |
| 8 | triggers |
| 9 | - "setup tracking" |
| 10 | - "pixel setup" |
| 11 | - "cai pixel" |
| 12 | - "UTM" |
| 13 | - "conversion API" |
| 14 | - "CAPI" |
| 15 | - "GA4 setup" |
| 16 | - "theo doi chuyen doi" |
| 17 | - "tracking cho ads" |
| 18 | output "File .md — checklist setup tracking theo platform, UTM template, event mapping, offline conversion, checklist verify truoc launch, bang xu ly su co" |
| 19 | related |
| 20 | - 52-account-structure |
| 21 | - 54-media-plan |
| 22 | - 21-audit-ads-performance |
| 23 | - 11-thiet-lap-kenh |
| 24 | - 13-phan-tich-du-lieu |
| 25 | |
| 26 | |
| 27 | # Tracking Setup — Do Luong Truoc Khi Chay Ads |
| 28 | |
| 29 | > Ads khong co tracking = lai xe bit mat. QUY TAC CUNG: khong chay ads khi tracking chua verify xanh — chay la lang phi 100%. Setup dung tu dau; sua tracking giua campaign lam hong data lich su. |
| 30 | |
| 31 | ## Thu thap thong tin |
| 32 | |
| 33 | Hoi toi da 4 cau: |
| 34 | |
| 35 | **Platform chay ads?** Meta / TikTok / Google / Zalo / YouTube — va objective: Lead (form/inbox) / Purchase / Traffic? |
| 36 | **Website / landing page dung gi?** WordPress / Ladipage / Webflow / Shopify / Custom — co quyen sua header hoac cai GTM khong? |
| 37 | **Co developer ho tro khong?** (quyet dinh cach cai CAPI: partner integration hay code) |
| 38 | **Chot don o dau?** Tren web (do duoc bang pixel) hay qua inbox/goi dien (can lead log + offline conversion)? |
| 39 | |
| 40 | ## Nguyen tac |
| 41 | |
| 42 | **Khong chay ads khi tracking chua xanh.** Moi dong tien chi truoc khi verify la tien mu. |
| 43 | **Setup dung tu dau.** Doi event/pixel giua campaign = data lich su khong so sanh duoc. |
| 44 | **1 cach cai duy nhat.** Cai ca GTM lan hard-code = duplicate event = data ao gap doi. |
| 45 | **UTM nhat quan.** Dat sai 1 lan la GA4 loc khong noi — dinh nghia convention truoc, ca team dung chung. |
| 46 | **Do den tan don, khong dung o lead.** 1000 lead ma 10 don thi phai biet loi o ads hay o sales — can offline conversion / lead log. |
| 47 | |
| 48 | ## Quy trinh |
| 49 | |
| 50 | ### Buoc 1 — Setup theo platform |
| 51 | |
| 52 | **Meta Ads — Pixel + CAPI (bat buoc ca hai):** |
| 53 | [ ] Tao Pixel trong Events Manager; cai len website qua GTM hoac header |
| 54 | [ ] Setup Standard Events: PageView, ViewContent, Lead, Purchase |
| 55 | [ ] Verify bang Meta Pixel Helper — trang thai Active |
| 56 | [ ] Setup Conversions API (CAPI) — bat buoc sau iOS 14; uu tien partner integration (Ladipage, WordPress plugin, Shopify) neu khong co dev |
| 57 | [ ] Bat dedup (event_id trung nhau giua pixel va CAPI) |
| 58 | [ ] Test Events: bam thu form/nut → thay event trong Events Manager |
| 59 | [ ] Event Match Quality (EMQ) >= 6.0 (gui them email/phone/ten qua CAPI de tang match) |
| 60 | |
| 61 | **TikTok Ads:** |
| 62 | [ ] Tao + cai TikTok Pixel; setup Events: ViewContent, SubmitForm, Purchase |
| 63 | [ ] Setup Events API neu co the; verify bang TikTok Pixel Helper |
| 64 | |
| 65 | **Google Ads:** |
| 66 | [ ] Tao Conversion Action; cai Google Tag (gtag.js) hoac qua GTM |
| 67 | [ ] Link GA4 voi Google Ads; import goal tu GA4 |
| 68 | [ ] Chi de ENABLED conversion dung cho bidding — tranh dem trung |
| 69 | |
| 70 | **Zalo Ads:** cai Zalo Pixel, setup conversion, verify. |
| 71 | **YouTube Ads:** dung chung conversion tracking cua Google Ads. |
| 72 | |
| 73 | ### Buoc 2 — UTM convention |
| 74 | |
| 75 | |
| 76 | https://domain.com/lp?utm_source=[source]&utm_medium=[medium]&utm_campaign=[campaign]&utm_content=[ad_name] |
| 77 | |
| 78 | |
| 79 | | Parameter | Quy uoc | Vi du | |
| 80 | |-----------|---------|-------| |
| 81 | | utm_source | facebook / tiktok / google / zalo / email | facebook | |
| 82 | | utm_medium | paid_social / paid_search / display / email / organic | paid_social | |
| 83 | | utm_campaign | `[product]_[audience]_[MMYY]` | course-a_cold_0726 | |
| 84 | | utm_content | `[creative-type]_[hook-type]_[version]` — khop ten ad | vid_pain_v1 | |
| 85 | |
| 86 | Quy tac: viet thuong, khong dau, khong khoang trang. `utm_content` phai trung ten ad trong `52-account-structure` de doi chieu 2 chieu Ads Manager ↔ GA4. |
| 87 | |
| 88 | ### Buoc 3 — Event mapping GA4 |
| 89 | |
| 90 | | Event GA4 | Trigger | Map voi platform event | |
| 91 | |-----------|---------|------------------------| |
| 92 | | page_view | Tat ca trang | PageView (Meta), ViewContent (TikTok) | |
| 93 | | view_item | Xem trang san pham/offer | ViewContent (Meta) | |
| 94 | | generate_lead | Submit form / click inbox | Lead (Meta), SubmitForm (TikTok), Conversion (Google) | |
| 95 | | purchase | Thanh toan thanh cong | Purchase (Meta/TikTok/Google) | |
| 96 | |
| 97 | Moi event chi fire 1 lan cho 1 hanh dong. Dat conversion chinh trong GA4 = event khop objective ads. |
| 98 | |
| 99 | ### Buoc 4 — Offline conversion & Lead Log |
| 100 | |
| 101 | Ap dung khi chot don qua inbox / goi dien / tai quay (pho bien o VN): |
| 102 | |
| 103 | **Lead Log** — ghi moi lead ngay khi nhan, moi hang 1 lead: `ID | Ngay vao | Ten | SDT | Kenh nguon | Loai tuong tac (inbox/form/goi) | Trang thai (moi/qualified/chot/khong chot) | Ly do khong chot | Doanh thu neu chot | Sales phu trach`. Hoi moi khach "biet minh qua kenh nao?" ngay cau dau. |
| 104 | **Offline conversion import:** upload danh sach chot don (SDT/email + thoi gian) len Meta Offline Events / Google Ads offline conversion theo tuan — de thuat toan hoc tu don that, khong chi lead. |
| 105 | Doi chieu thang: so lead trong Lead Log vs so lead Ads Manager bao — lech >20% la co van de tracking hoac attribution. |
| 106 | |
| 107 | ### Buoc 4b — Dong y thu thap du lieu (bat buoc neu co traffic ngoai VN) |
| 108 | |
| 109 | Neu website chi phuc vu khach trong nuoc, phan nay tuan theo **Nghi dinh 13/2023/ND-CP** ve bao ve du lieu ca nhan: phai co thong bao ro rang truoc khi thu thap, va nguoi dung phai dong y — khong duoc mac dinh tick san. |
| 110 | |
| 111 | Neu co bat ky traffic tu EU/UK hoac California (khach Viet kieu, ban hang xuyen bien gioi, du hoc, xuat khau), nhung yeu cau sau la BAT BUOC — thieu la rui ro phat tien va mat quyen dung remarketing audience: |
| 112 | |
| 113 | | Vung | Yeu cau | Hau qua neu thieu | |
| 114 | |------|---------|-------------------| |
| 115 | | EU / UK | CMP duoc chung nhan + **Google consent mode v2** (4 tin hieu: `ad_storage`, `analytics_storage`, `ad_user_data`, `ad_personalization`, mac dinh `denied` truoc khi user tra loi banner) | Meta yeu cau CMP cho traffic EU; Google mat personalized ads va audience feature | |
| 116 | | California | Nut tu choi ban/chia se du lieu, ton trong tin hieu Global Privacy Control, bat **Limited Data Use** tren Meta cho traffic California | Vi pham CCPA/CPRA | |
| 117 | | Toan cau | Tag khong duoc ban truoc khi co dong y; luu log dong y (ai, chon gi, luc nao, phien ban chinh sach nao) | Khong chung minh duoc tuan thu khi bi kiem tra | |
| 118 | |
| 119 | Danh sach email/SDT upload lam Custom Audience hoac Customer Match cung phai co dong y tuong ung — xem `14-email-marketing`. |
| 120 | |
| 121 | Ghi vao file ket qua: dung CMP nao, chan vung nao, ai verify. |
| 122 | |
| 123 | ### Buoc 5 — Checklist verify XANH truoc khi len camp |
| 124 | |
| 125 | Tat ca phai PASS — thieu 1 muc = KHONG LAUNCH: |
| 126 | |
| 127 | [ ] Pixel fire dung tren landing page + thank you page (Pixel Helper xanh) |
| 128 | [ ] Conversion event dung loai (Lead/Purchase) — khong nham PageView |
| 129 | [ ] Khong duplicate event (1 hanh dong = 1 event trong Events Manager) |
| 130 | [ ] CAPI hoat dong, dedup bat, EMQ >= 6.0 |
| 131 | [ ] Test Events: tu bam thu 1 conversion that va thay no ghi nhan |
| 132 | [ ] UTM day du tren tat ca link ads, dung convention |
| 133 | [ ] GA4 nhan duoc session tu nguon paid (test bang realtime) |
| 134 | [ ] Lead Log san sang (neu chot qua inbox/goi dien) |
| 135 | |
| 136 | ### Buoc 6 — Daily / weekly check sau launch |
| 137 | |
| 138 | **Daily (2 phut):** Events Manager 24h co event deu khong; Google Ads conversions dang ghi; GA4 co session tu paid. |
| 139 | **Weekly:** CAPI match rate > 70%; co duplicate event khong; so lead 3 nguon (Ads Manager / GA4 / Lead Log) lech <20%; UTM co link nao thieu/sai. |
| 140 | |
| 141 | ## Xu ly su co |
| 142 | |
| 143 | | Van de | Nguyen nhan thuong gap | Cach fix | |
| 144 | |--------|------------------------|----------| |
| 145 | | Pixel khong fire | Cai sai vi tri / thieu tren LP | Check GTM preview, hard-code lai header | |
| 146 | | Event duplicate | Cai ca GTM lan hard-code | Chon 1 cach, go cach kia; check event_id dedup | |
| 147 | | CAPI match rate thap | Khong gui email/phone | Them customer data vao payload CAPI | |
| 148 | | Conversion khong ghi | Sai ten event / sai trang trigger | Check chinh ta event, trigger dung thank you page | |
| 149 | | GA4 lech xa Ads Manager | Attribution window khac nhau + UTM thieu | Chuan hoa UTM, so sanh cung window | |
| 150 | | Lead nhieu nhung khong ro nguon | Quen hoi kenh, khong ghi Lead Log | Bat buoc cau hoi nguon trong script sales | |
| 151 | |
| 152 | ## Cau truc ket qua |
| 153 | |
| 154 | Ten file: `tracking-setup-[ten-san-pham]-[YYYYMMDD].md` |
| 155 | |
| 156 | |
| 157 | # Tracking Setup — [San pham/Campaign] |
| 158 | Platform: [danh sach] · Website: [nen tang] · Objective: [Lead/Purchase] |
| 159 | |
| 160 | ## 1. Checklist setup theo platform [bang trang thai tung muc] |
| 161 | ## 2. UTM convention [bang parameter + vi du cua project] |
| 162 | ## 3. Event mapping [bang GA4 ↔ platform events] |
| 163 | ## 4. Offline conversion & Lead Log [cach ghi + lich upload] |
| 164 | ## 5. Verify truoc launch [checklist xanh — ngay verify + nguoi verify] |
| 165 | ## 6. Lich check daily/weekly [ai lam, luc nao] |
| 166 | |
| 167 | |
| 168 | ## Lien ket skill |
| 169 | |
| 170 | `52-account-structure`: setup campaign SAU khi tracking xanh; utm_content khop ten ad. |
| 171 | `54-media-plan`: plan xac dinh objective → quyet dinh event can track. |
| 172 | `21-audit-ads-performance`: audit tracking dinh ky (EMQ, duplicate, match rate). |
| 173 | `11-thiet-lap-kenh`: setup kenh va tai san (page, OA, website) truoc tracking. |
| 174 | `13-phan-tich-du-lieu`: doc data sach tu he thong tracking nay. |
| 175 | |
| 176 | ## Checklist chat luong |
| 177 | |
| 178 | [ ] Du checklist setup cho moi platform se chay |
| 179 | [ ] UTM convention co bang quy uoc + vi du thuc te, khop naming ads |
| 180 | [ ] Event mapping day du tu page_view den purchase |
| 181 | [ ] Co phuong an offline conversion / Lead Log neu chot ngoai web |
| 182 | [ ] Checklist verify xanh day du — ghi ro trang thai tung muc |
| 183 | [ ] Co lich daily/weekly check va nguong canh bao (match rate >70%, lech <20%) |
| 184 | [ ] Nhac lai quy tac: tracking chua xanh = khong launch |
| 185 |
Discussion
Alternatives
Attribution AuditPaste the sales and spend numbers each ad platform claims, and get back a plain explanation of why they disagree and which figure to trust.
Analytics trackingWhen the user wants to set up, audit, or optimize analytics tracking (GA4, events, conversions). Also use when the user mentions "Google Analytics," "GA4," "event tracking," "conversions," "attribution model," "gtag," "data layer," "GA4 setup," "conversion tracking," "event setup," "User ID tracking," or "CTA attribution." For traffic insights, use traffic-analysis.
Analytics TrackingWhen the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wants to measure marketing results. For choosing attribution models, comparing multi-touch/MMM/incrementality, or reconciling conflicting numbers across tools, see attribution. For A/B test measurement, see ab-testing.Find Out Which Marketing Actually Made The SalePaste the conflicting numbers from your ad accounts, website stats and sales records; get back one honest read on which channels really drove sales and where to put your budget.Browse more free Claude skills or everything in Marketing.