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Pricing Strategy (Global) skill

Use when a price has to be set or changed — value-based pricing, anchoring, charm pricing, decoy tiers, good-better-best packaging, discount policy, and margin math, with currency psychology for US, EU, SEA, and LATAM plus dropshipping markup and BE-ROAS.

by minhnv0807·MIT license·★ 592 Stars on the repo·GitHub ↗

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Pricing Strategy (Global)

Price is the most leveraged decision in marketing. A 1% price increase typically yields a 10%+ profit improvement (Bain). Currency psychology, decimal conventions, and installment culture differ HUGELY by region.

For newbies

Who is this skill for?
Audience Concrete example
Founder setting initial pricing First product launch, no historical data
DTC brand optimizing pricing page Already selling, want to lift conversion or margin
SaaS deciding tier structure Free / Pro / Enterprise; monthly vs annual
Dropshipper calculating markup Importing from supplier, selling DTC
Service business packaging offers Coaching, consulting, agency retainers
Who is this NOT for?
  • Vietnam-only pricing -> Use 17-pricing-strategy (VN skill) — covers VND psychology
  • Already at scale with strong data team -> You probably have proprietary models; this skill gives you starting frameworks
30-second pre-read

This skill produces ONE pricing strategy file with 7 components: pricing model selection, price ladder design (3-5 tiers), charm/anchor/decoy mechanics, break-even analysis, competitor benchmarking, A/B test plan, and pricing page layout. Pick 1 of 4 region variants — the variant tunes currency formatting, decimal convention, charm pricing styles, and installment culture.

3 common errors
  1. Using US charm pricing in EU -> EU shoppers see $9.99 as "American" not "low" — feels foreign
  2. Ignoring installment culture in LATAM -> "BRL 1,200 to MXN 8,000" pricing flops without "12x R$100" or "8 cuotas sin intereses"
  3. Underpricing dropship products -> 2x markup leaves no room for ad spend; need 3-5x minimum

Why do you need this skill?

Without pricing strategy:

  • Charm formatting wrong for region -> "feels off" -> conversion drop
  • No anchor -> middle tier doesn't feel like value -> wrong tier wins
  • No installment option in LATAM -> abandoned cart 60%+
  • Dropship markup too thin -> can't afford ads -> stalls
  • No charm psychology in B2C -> leaving money on the table

Pick the right region defaults, apply proven frameworks, layer on dropshipping math when relevant.

Workflow

Step 0: Check global context file
    |-- exists -> read product / customer / region info
    |-- missing -> suggest user run product-marketing-context-global first
Step 1: Pick region variant (US / EU / SEA / LATAM)
Step 2: Choose pricing model (One-time / Subscription / Tiered / Bundle / Freemium / Pay-as-you-go)
Step 3: If dropshipping product -> apply markup math (this file, see below)
Step 4: Design price ladder (3-tier with charm + anchor + decoy)
Step 5: Calculate break-even
Step 6: Compare with 2-3 competitors
Step 7: Write pricing page copy + A/B test plan

Step 0: Check global context

Check .agents/product-marketing-context-global.md:

  • Yes -> Read product, customer, region. Do NOT re-ask.
  • No -> Suggest running product-marketing-context-global first.

Step 1: Pick region variant

Ask: "Which is your PRIMARY region: US, EU, SEA, or LATAM?"

Where do you primarily sell?
    |-- US / Canada            --> 01-us.md    (USD, charm $9.99, monthly subs)
    |-- EU / EEA / UK          --> 02-eu.md    (EUR, charm EUR 9,99, VAT-inclusive)
    |-- Southeast Asia         --> 03-sea.md   (SGD/MYR/IDR/THB/PHP, discount-heavy)
    |-- Latin America          --> 04-latam.md (BRL/MXN/ARS, parcelado / cuotas common)
    |-- Vietnam only           --> Use `17-pricing-strategy` (VN skill)

Step 2: Pricing models

Model Best for Examples
One-time Physical products, courses T-shirt, ebook, lifetime license
Subscription Recurring value, software SaaS, streaming, gym, supplement
Tiered Differentiated buyers SaaS Free/Pro/Enterprise
Bundle Bigger AOV, perceived savings Spa package, software bundle
Freemium Large funnel, low conversion Slack, Zoom, Notion
Pay-as-you-go Variable usage Cloud, API, AWS
Hybrid Combination of models Subscription + add-on usage credits

Step 3: DROPSHIPPING MARKUP MATH (CRITICAL)

This section applies only if you're sourcing products from suppliers (AliExpress, Spocket, CJDropshipping, etc.) and reselling DTC.

The 3-5x markup rule

Dropshipping requires HIGH markup because:

  • Ad spend is ~40-60% of revenue (paid acquisition is your only growth channel)
  • Returns/refunds: 5-10% loss
  • Payment processing: 2-3% per transaction
  • Platform fees (Shopify): 1-2%
  • Customs/duties (if cross-border): 5-15%

If your markup is only 2x cost, you have ZERO budget for ads. You need 3-5x minimum.

The math
Cost from supplier:    USD 5.00
Shipping to customer:  USD 3.00
Total cost:            USD 8.00

Sale price:            USD 29.99 (3.75x markup)

Revenue:               USD 29.99
- Cost                 USD 8.00
- Payment processing  USD 0.90 (3%)
- Platform fee         USD 0.30 (1%)
= Gross profit         USD 20.79
= Gross margin         69.3%

Of that USD 20.79 gross profit:
- Ad spend cap         USD 14.55 (70% of profit)
- Operations           USD 2.08 (10%)
- Net profit           USD 4.16 (~14% net margin)
Break-Even ROAS (BE-ROAS) formula
BE-ROAS = 1 / (1 - cost/sale_price)

Example:
- Cost USD 8, sale USD 29.99
- cost/sale = 0.267
- BE-ROAS = 1 / (1 - 0.267) = 1 / 0.733 = 1.36x

Translation: Your ads must return AT LEAST USD 1.36 for every USD 1 spent
just to break even. Profitable target: 2.5x or higher.
Markup tiers by product price
Product cost Recommended markup Sale price BE-ROAS Profit ROAS target
< USD 5 5-10x USD 25-49.99 1.25x 2.5x
USD 5-15 4-5x USD 49-79 1.40x 2.7x
USD 15-30 3-4x USD 79-129 1.55x 3.0x
USD 30-60 2.5-3x USD 129-199 1.75x 3.2x
USD 60+ 2-2.5x USD 199+ 2.0x 3.5x
The dropshipping price ladder
Free shipping threshold:  USD 50  (push AOV up)
Lead-in product:          USD 19.99 (small impulse buy, charm)
Core product:             USD 39.99 (target sale, charm)
Premium variant:          USD 79.99 (anchor + upsell)
Bundle:                   USD 99.99 (3 products, "save 25%")

Step 4: Design price ladder (universal — non-dropship)

Standard 3-tier structure
Goi 1 - Basic / Starter:    [low charm price]   - 3-4 features  - "Try free"
Goi 2 - Pro / Standard:     [middle anchor]     - 7-8 features  - "Most popular" badge
Goi 3 - Premium / Enterprise: [high price]      - All features  - "Contact sales"
Charm pricing (apply per region — see variants)
  • US: $9.99 $29 $99
  • EU: EUR 9,99 EUR 29 EUR 99
  • SEA: S$9.90 RM39 Rp 99,000
  • LATAM: R$ 99 MX$199 12x R$ 33 (parcelado)
Anchor effect
Goi Premium:  USD 199  (anchor — rarely sold)
Goi Pro:      USD 99   (target — 60-70% choose)
Goi Basic:    USD 29   (entry — price-sensitive)
Decoy effect (3-option trap)
A. Digital only:        USD 50  (poor value)
B. Physical only:       USD 120 (decoy - close to C, less value)
C. Digital + Physical:  USD 130 (target - "+USD 10 gets BOTH")

Add decoy B -> ~3x lift in choosing C vs. without decoy.

Step 5: Break-even analysis

Break-even units = Fixed costs / (Price per unit - Variable cost per unit)

Example:
- Fixed costs:        USD 30,000/month
- Sale price:         USD 99
- Variable cost:      USD 39 (cost + shipping + processing)
- Contribution:       USD 60
- Break-even:         500 units / month

Step 6: Competitor benchmarking

Compare with 2-3 direct competitors:

| Competitor | Their price | Their feature | Your price | Your feature |
|------------|-------------|--------------|------------|--------------|
| Comp A     | USD 89      | [feature]    | USD 99     | + extra      |
| Comp B     | USD 129     | [feature]    | USD 99     | + extra      |
| Comp C     | USD 79      | [feature]    | USD 99     | premium tier |
Pricing positioning vs. competitors
  • Premium (+20% or more above): Justify with quality/result/brand
  • Parity (within +/- 10%): Win with feature/service/UX differentiation
  • Value (-15-25% below): Win with operational efficiency, not loss-leading

Step 7: Pricing page + A/B test plan

Pricing page must-haves
Element Why
3 tiers (not 1, not 4+) Easy comparison; 3 is the sweet spot
Highlight middle tier Anchor + decoy effect
Monthly / Annual toggle Annual locks in cash; -15-20% discount
Feature comparison table Decision support
FAQ Address pricing objections
Customer testimonial Social proof
Trial / refund policy Risk reduction
Visible price (B2C) "Contact sales" kills B2C conversion
A/B test priority
  1. Price level (e.g. USD 29 vs. USD 39 — biggest impact)
  2. Charm format (USD 29 vs. USD 29.99)
  3. Tier structure (2 vs. 3 tiers)
  4. Annual discount % (15% vs. 20% vs. 25%)
  5. CTA copy ("Start free" vs. "Try Pro free")

Run each test for 2 weeks minimum, 95% confidence.

Output template

# Pricing Strategy - [Brand]
Region variant: [US / EU / SEA / LATAM]
Currency: [USD / EUR / etc.]
Date: [YYYY-MM-DD]

## 1. Pricing model
[One-time / Subscription / Tiered / Bundle / Freemium / Pay-as-you-go]

## 2. Price ladder

| Tier | Price | Target buyer | Features | CTA |
|------|-------|--------------|----------|-----|
| Basic | X | Price-sensitive | [...] | "Try free" |
| Pro | Y | Target buyer | [...] | "Most popular" |
| Premium | Z | Anchor + premium | [...] | "Contact sales" |

## 3. Charm / anchor / decoy mechanics
- Charm: [region-appropriate format]
- Anchor: [premium tier explanation]
- Decoy: [if used]

## 4. Dropshipping markup (if applicable)
- Cost: USD X
- Sale: USD Y
- Markup: Nx
- BE-ROAS: 1.Xx
- Target ROAS: 2.Xx

## 5. Break-even
[Formula + monthly target]

## 6. Competitor positioning
[Premium / Parity / Value]

## 7. Pricing page layout
[3 tiers + comparison + FAQ + testimonial]

## 8. A/B test plan
[Test 1, Test 2, Test 3 with metrics]

Quality checklist

  • Region variant chosen + currency formatted correctly
  • 3 tiers (not 1, not 4+)
  • Middle tier highlighted (anchor + decoy)
  • Charm pricing applied per region convention
  • If dropshipping: markup >= 3x cost, BE-ROAS calculated
  • Break-even units / month documented
  • 2-3 competitors compared
  • Pricing page mockup or wireframe
  • A/B test plan with success metric
  • Installment / financing option for LATAM/SEA where relevant
  • product-marketing-context-global — foundation
  • 16-marketing-psychology-global — anchoring, scarcity, framing
  • 29-dropshipping-mastery-global — for dropshipping deep-dive (when available)
  • references/global-currency-pricing — deep currency reference

Global Skill 17 (Pricing Strategy) | Over Powers Agency | v1.0.0

1---
2name: 17-pricing-strategy-global
3description: "Use when a price has to be set or changed — value-based pricing, anchoring, charm pricing, decoy tiers, good-better-best packaging, discount policy, and margin math, with currency psychology for US, EU, SEA, and LATAM plus dropshipping markup and BE-ROAS. Trigger on 'pricing strategy', 'how much should I charge', 'should I raise prices', 'price tiers', 'customers say it is too expensive', 'dropshipping markup'. Also use when the product is not selling and the user suspects price is the reason. Not for — bonuses, guarantee, and value stack around the price, see `31-offer-design-global`; persuasion beyond price, see `16-marketing-psychology-global`; ad budget math, see `10-reverse-kpi-global`."
4metadata:
5 version: 1.0.1
6 category: strategy
7license: MIT
8triggers:
9 - "pricing strategy"
10 - "price positioning"
11 - "charm pricing"
12 - "pricing psychology"
13 - "dropshipping markup"
14related:
15 - product-marketing-context-global
16 - 16-marketing-psychology-global
17 - 29-dropshipping-mastery-global
18 - references/global-currency-pricing
19---
20 
21# Pricing Strategy (Global)
22 
23> Price is the most leveraged decision in marketing. A 1% price increase typically yields a 10%+ profit improvement (Bain). Currency psychology, decimal conventions, and installment culture differ HUGELY by region.
24 
25---
26 
27## For newbies
28 
29### Who is this skill for?
30 
31| Audience | Concrete example |
32|----------|------------------|
33| Founder setting initial pricing | First product launch, no historical data |
34| DTC brand optimizing pricing page | Already selling, want to lift conversion or margin |
35| SaaS deciding tier structure | Free / Pro / Enterprise; monthly vs annual |
36| Dropshipper calculating markup | Importing from supplier, selling DTC |
37| Service business packaging offers | Coaching, consulting, agency retainers |
38 
39### Who is this NOT for?
40 
41- **Vietnam-only pricing** -> Use `17-pricing-strategy` (VN skill) — covers VND psychology
42- **Already at scale with strong data team** -> You probably have proprietary models; this skill gives you starting frameworks
43 
44### 30-second pre-read
45 
46This skill produces ONE pricing strategy file with 7 components: pricing model selection, price ladder design (3-5 tiers), charm/anchor/decoy mechanics, break-even analysis, competitor benchmarking, A/B test plan, and pricing page layout. Pick 1 of 4 region variants — the variant tunes currency formatting, decimal convention, charm pricing styles, and installment culture.
47 
48### 3 common errors
49 
501. **Using US charm pricing in EU** -> EU shoppers see `$9.99` as "American" not "low" — feels foreign
512. **Ignoring installment culture in LATAM** -> "BRL 1,200 to MXN 8,000" pricing flops without "12x R$100" or "8 cuotas sin intereses"
523. **Underpricing dropship products** -> 2x markup leaves no room for ad spend; need 3-5x minimum
53 
54---
55 
56## Why do you need this skill?
57 
58Without pricing strategy:
59- Charm formatting wrong for region -> "feels off" -> conversion drop
60- No anchor -> middle tier doesn't feel like value -> wrong tier wins
61- No installment option in LATAM -> abandoned cart 60%+
62- Dropship markup too thin -> can't afford ads -> stalls
63- No charm psychology in B2C -> leaving money on the table
64 
65Pick the right region defaults, apply proven frameworks, layer on dropshipping math when relevant.
66 
67---
68 
69## Workflow
70 
71```
72Step 0: Check global context file
73 |-- exists -> read product / customer / region info
74 |-- missing -> suggest user run product-marketing-context-global first
75Step 1: Pick region variant (US / EU / SEA / LATAM)
76Step 2: Choose pricing model (One-time / Subscription / Tiered / Bundle / Freemium / Pay-as-you-go)
77Step 3: If dropshipping product -> apply markup math (this file, see below)
78Step 4: Design price ladder (3-tier with charm + anchor + decoy)
79Step 5: Calculate break-even
80Step 6: Compare with 2-3 competitors
81Step 7: Write pricing page copy + A/B test plan
82```
83 
84---
85 
86## Step 0: Check global context
87 
88Check `.agents/product-marketing-context-global.md`:
89- **Yes** -> Read product, customer, region. Do NOT re-ask.
90- **No** -> Suggest running `product-marketing-context-global` first.
91 
92---
93 
94## Step 1: Pick region variant
95 
96Ask: **"Which is your PRIMARY region: US, EU, SEA, or LATAM?"**
97 
98```
99Where do you primarily sell?
100 |-- US / Canada --> 01-us.md (USD, charm $9.99, monthly subs)
101 |-- EU / EEA / UK --> 02-eu.md (EUR, charm EUR 9,99, VAT-inclusive)
102 |-- Southeast Asia --> 03-sea.md (SGD/MYR/IDR/THB/PHP, discount-heavy)
103 |-- Latin America --> 04-latam.md (BRL/MXN/ARS, parcelado / cuotas common)
104 |-- Vietnam only --> Use `17-pricing-strategy` (VN skill)
105```
106 
107---
108 
109## Step 2: Pricing models
110 
111| Model | Best for | Examples |
112|-------|---------|---------|
113| **One-time** | Physical products, courses | T-shirt, ebook, lifetime license |
114| **Subscription** | Recurring value, software | SaaS, streaming, gym, supplement |
115| **Tiered** | Differentiated buyers | SaaS Free/Pro/Enterprise |
116| **Bundle** | Bigger AOV, perceived savings | Spa package, software bundle |
117| **Freemium** | Large funnel, low conversion | Slack, Zoom, Notion |
118| **Pay-as-you-go** | Variable usage | Cloud, API, AWS |
119| **Hybrid** | Combination of models | Subscription + add-on usage credits |
120 
121---
122 
123## Step 3: DROPSHIPPING MARKUP MATH (CRITICAL)
124 
125> **This section applies only if you're sourcing products from suppliers (AliExpress, Spocket, CJDropshipping, etc.) and reselling DTC.**
126 
127### The 3-5x markup rule
128 
129Dropshipping requires HIGH markup because:
130- Ad spend is ~40-60% of revenue (paid acquisition is your only growth channel)
131- Returns/refunds: 5-10% loss
132- Payment processing: 2-3% per transaction
133- Platform fees (Shopify): 1-2%
134- Customs/duties (if cross-border): 5-15%
135 
136**If your markup is only 2x cost, you have ZERO budget for ads.** You need 3-5x minimum.
137 
138### The math
139 
140```
141Cost from supplier: USD 5.00
142Shipping to customer: USD 3.00
143Total cost: USD 8.00
144 
145Sale price: USD 29.99 (3.75x markup)
146 
147Revenue: USD 29.99
148- Cost USD 8.00
149- Payment processing USD 0.90 (3%)
150- Platform fee USD 0.30 (1%)
151= Gross profit USD 20.79
152= Gross margin 69.3%
153 
154Of that USD 20.79 gross profit:
155- Ad spend cap USD 14.55 (70% of profit)
156- Operations USD 2.08 (10%)
157- Net profit USD 4.16 (~14% net margin)
158```
159 
160### Break-Even ROAS (BE-ROAS) formula
161 
162```
163BE-ROAS = 1 / (1 - cost/sale_price)
164 
165Example:
166- Cost USD 8, sale USD 29.99
167- cost/sale = 0.267
168- BE-ROAS = 1 / (1 - 0.267) = 1 / 0.733 = 1.36x
169 
170Translation: Your ads must return AT LEAST USD 1.36 for every USD 1 spent
171just to break even. Profitable target: 2.5x or higher.
172```
173 
174### Markup tiers by product price
175 
176| Product cost | Recommended markup | Sale price | BE-ROAS | Profit ROAS target |
177|-------------|-------------------|-----------|---------|-------------------|
178| < USD 5 | 5-10x | USD 25-49.99 | 1.25x | 2.5x |
179| USD 5-15 | 4-5x | USD 49-79 | 1.40x | 2.7x |
180| USD 15-30 | 3-4x | USD 79-129 | 1.55x | 3.0x |
181| USD 30-60 | 2.5-3x | USD 129-199 | 1.75x | 3.2x |
182| USD 60+ | 2-2.5x | USD 199+ | 2.0x | 3.5x |
183 
184### The dropshipping price ladder
185 
186```
187Free shipping threshold: USD 50 (push AOV up)
188Lead-in product: USD 19.99 (small impulse buy, charm)
189Core product: USD 39.99 (target sale, charm)
190Premium variant: USD 79.99 (anchor + upsell)
191Bundle: USD 99.99 (3 products, "save 25%")
192```
193 
194---
195 
196## Step 4: Design price ladder (universal — non-dropship)
197 
198### Standard 3-tier structure
199 
200```
201Goi 1 - Basic / Starter: [low charm price] - 3-4 features - "Try free"
202Goi 2 - Pro / Standard: [middle anchor] - 7-8 features - "Most popular" badge
203Goi 3 - Premium / Enterprise: [high price] - All features - "Contact sales"
204```
205 
206### Charm pricing (apply per region — see variants)
207 
208- US: `$9.99` `$29` `$99`
209- EU: `EUR 9,99` `EUR 29` `EUR 99`
210- SEA: `S$9.90` `RM39` `Rp 99,000`
211- LATAM: `R$ 99` `MX$199` `12x R$ 33` (parcelado)
212 
213### Anchor effect
214 
215```
216Goi Premium: USD 199 (anchor — rarely sold)
217Goi Pro: USD 99 (target — 60-70% choose)
218Goi Basic: USD 29 (entry — price-sensitive)
219```
220 
221### Decoy effect (3-option trap)
222 
223```
224A. Digital only: USD 50 (poor value)
225B. Physical only: USD 120 (decoy - close to C, less value)
226C. Digital + Physical: USD 130 (target - "+USD 10 gets BOTH")
227```
228 
229Add decoy B -> ~3x lift in choosing C vs. without decoy.
230 
231---
232 
233## Step 5: Break-even analysis
234 
235```
236Break-even units = Fixed costs / (Price per unit - Variable cost per unit)
237 
238Example:
239- Fixed costs: USD 30,000/month
240- Sale price: USD 99
241- Variable cost: USD 39 (cost + shipping + processing)
242- Contribution: USD 60
243- Break-even: 500 units / month
244```
245 
246---
247 
248## Step 6: Competitor benchmarking
249 
250Compare with 2-3 direct competitors:
251 
252```
253| Competitor | Their price | Their feature | Your price | Your feature |
254|------------|-------------|--------------|------------|--------------|
255| Comp A | USD 89 | [feature] | USD 99 | + extra |
256| Comp B | USD 129 | [feature] | USD 99 | + extra |
257| Comp C | USD 79 | [feature] | USD 99 | premium tier |
258```
259 
260### Pricing positioning vs. competitors
261 
262- **Premium** (+20% or more above): Justify with quality/result/brand
263- **Parity** (within +/- 10%): Win with feature/service/UX differentiation
264- **Value** (-15-25% below): Win with operational efficiency, not loss-leading
265 
266---
267 
268## Step 7: Pricing page + A/B test plan
269 
270### Pricing page must-haves
271 
272| Element | Why |
273|---------|-----|
274| 3 tiers (not 1, not 4+) | Easy comparison; 3 is the sweet spot |
275| Highlight middle tier | Anchor + decoy effect |
276| Monthly / Annual toggle | Annual locks in cash; -15-20% discount |
277| Feature comparison table | Decision support |
278| FAQ | Address pricing objections |
279| Customer testimonial | Social proof |
280| Trial / refund policy | Risk reduction |
281| Visible price (B2C) | "Contact sales" kills B2C conversion |
282 
283### A/B test priority
284 
2851. Price level (e.g. USD 29 vs. USD 39 — biggest impact)
2862. Charm format (USD 29 vs. USD 29.99)
2873. Tier structure (2 vs. 3 tiers)
2884. Annual discount % (15% vs. 20% vs. 25%)
2895. CTA copy ("Start free" vs. "Try Pro free")
290 
291Run each test for 2 weeks minimum, 95% confidence.
292 
293---
294 
295## Output template
296 
297```markdown
298# Pricing Strategy - [Brand]
299Region variant: [US / EU / SEA / LATAM]
300Currency: [USD / EUR / etc.]
301Date: [YYYY-MM-DD]
302 
303## 1. Pricing model
304[One-time / Subscription / Tiered / Bundle / Freemium / Pay-as-you-go]
305 
306## 2. Price ladder
307 
308| Tier | Price | Target buyer | Features | CTA |
309|------|-------|--------------|----------|-----|
310| Basic | X | Price-sensitive | [...] | "Try free" |
311| Pro | Y | Target buyer | [...] | "Most popular" |
312| Premium | Z | Anchor + premium | [...] | "Contact sales" |
313 
314## 3. Charm / anchor / decoy mechanics
315- Charm: [region-appropriate format]
316- Anchor: [premium tier explanation]
317- Decoy: [if used]
318 
319## 4. Dropshipping markup (if applicable)
320- Cost: USD X
321- Sale: USD Y
322- Markup: Nx
323- BE-ROAS: 1.Xx
324- Target ROAS: 2.Xx
325 
326## 5. Break-even
327[Formula + monthly target]
328 
329## 6. Competitor positioning
330[Premium / Parity / Value]
331 
332## 7. Pricing page layout
333[3 tiers + comparison + FAQ + testimonial]
334 
335## 8. A/B test plan
336[Test 1, Test 2, Test 3 with metrics]
337```
338 
339---
340 
341## Quality checklist
342 
343- [ ] Region variant chosen + currency formatted correctly
344- [ ] 3 tiers (not 1, not 4+)
345- [ ] Middle tier highlighted (anchor + decoy)
346- [ ] Charm pricing applied per region convention
347- [ ] If dropshipping: markup >= 3x cost, BE-ROAS calculated
348- [ ] Break-even units / month documented
349- [ ] 2-3 competitors compared
350- [ ] Pricing page mockup or wireframe
351- [ ] A/B test plan with success metric
352- [ ] Installment / financing option for LATAM/SEA where relevant
353 
354---
355 
356## Related skills
357 
358- `product-marketing-context-global` — foundation
359- `16-marketing-psychology-global` — anchoring, scarcity, framing
360- `29-dropshipping-mastery-global` — for dropshipping deep-dive (when available)
361- `references/global-currency-pricing` — deep currency reference
362 
363---
364 
365*Global Skill 17 (Pricing Strategy) | Over Powers Agency | v1.0.0*
366 

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Lead Magnet: Creating lead capture asset...Use this skill when the user says 'lead magnet', 'opt-in', 'freebie', 'list building', 'email list growth', or needs a lead capture asset with landing page copy, delivery emails, and nurture sequence. Do NOT use for full funnel design or paid ad copy.Sales & ecommerce · MITDynamic Pricing Intelligence Agent — RAISE / HOLD / LOWERData-driven pricing strategy engine for Amazon sellers. Given one or more ASINs, auto-detects each product's leaf category, analyzes the pricing landscape, and delivers RAISE/HOLD/LOWER signals with profit simulation. Supports single ASIN or batch (multiple ASINs, auto-grouped by category). Uses ZooData API endpoints with cross-validation. Use when user asks about: pricing strategy, how much to price, optimal price, price optimization, competitor pricing, price war, BuyBox strategy, profit margin, pricing analysis, should I raise price, should I lower price, price comparison, price positioning, repricing, should I raise or lower price. Requires ZOODATA_API_KEY.Sales & ecommerce · MITOffer DesignTell us what you sell, your price, and who it's for. Get back a stronger deal: better bonuses, a fair guarantee, an honest reason to buy now, and a sharper name and price.Business & ops · MITPaywall and Upgrade Screen CROWhen the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions "paywall," "upgrade screen," "upgrade modal," "upsell," "feature gate," "convert free to paid," "freemium conversion," "trial expiration screen," "limit reached screen," "plan upgrade prompt," "in-app pricing," "free users won't upgrade," "trial to paid conversion," or "how do I get users to pay." Use this for any in-product moment where you're asking users to upgrade. Distinct from public pricing pages (see cro) — this focuses on in-product upgrade moments where the user has already experienced value. For pricing decisions, see pricing.Marketing · MIT

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