11 channel setup global skill

Use when the user needs to choose and stand up marketing channels and the tech behind them — channel selection scoring, platform-by-platform setup checklists, business account and verification steps, and integrations, with region priorities: US Meta plus Google plus LinkedIn, EU adding Xing, SEA adding TikTok, Shopee, Lazada and LINE, LATAM adding WhatsApp Business and Mercado Libre.

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Channel Setup A-Z (Global)

Setup marketing channels for global businesses — selection, platform-specific checklists, integration guides. Region variants (US/EU/SEA/LATAM) provide localized platform priorities.

For newbies — Read this first

If you've never set up marketing channels:

Don't start with all channels. Pick 2-3 max for the first 90 days. More channels = thinner attention = worse results.
Channel selection depends on your audience, not your preference. If your customers live on TikTok, Email won't work no matter how much you love Email.
Region matters massively. WhatsApp dominates LATAM. LINE dominates Thailand. LinkedIn dominates B2B in DE/UK. Don't import US assumptions.
Each channel has 4 setup phases: Create, Verify, Integrate, Run first 30 days. Skipping phases leads to weak performance later.
Tech stack < Process. A perfect Meta Pixel doesn't matter if no one is making content. Setup the publishing rhythm first.
Trust takes 30-90 days. Don't expect ROAS in week 1. Channels need data + content rhythm + audience to mature.
Compliance is per-region. GDPR (EU), CCPA (US), LGPD (BR), PDPA (TH) — each has rules for tracking, opt-in, and data handling.

Step 0 — Read context + select region variant

Before setting up:

Read .agents/product-marketing-context-global.md — get product, audience, region, target channels.
Pick region variant for platform priority list:
- variants/01-us.md — North America
- variants/02-eu.md — Europe (GDPR-aware)
- variants/03-sea.md — Southeast Asia
- variants/04-latam.md — Latin America (WhatsApp-first)
See cross-platform comparison: references/global-platforms-comparison.md

Information gathering

Ask user up to 4 questions:

Which channels are you considering? (Meta / Google / TikTok / LinkedIn / WhatsApp / LINE / Shopee / Mercado Libre / email — you can pick multiple)
Industry, product, target audience? What you sell, to whom, in which countries?
Existing channels? List current channels, follower count, status.
90-day goal? Followers? Leads? Orders? Brand awareness?

Universal channel framework

Channel selection criteria

Score each candidate channel on:

Criterion	Weight
Audience match (does your ICP use it?)	30%
Competition vs. opportunity (are gaps available?)	20%
Cost-to-acquire / CPM in your region	15%
Platform stability / longevity	10%
Internal capability (can you produce content?)	15%
Integration with rest of stack	10%

Score 1-5. Total ≥3.5 = include. <3.5 = skip for now.

4-phase setup (universal)

Phase	Duration	Goal
1. Create & Setup	Days 1-2	Account creation, profile completion
2. Verify & Optimize	Days 3-7	Verification, tool integration, search optimization
3. Connect & Integrate	Days 7-14	Cross-channel linking, automation
4. First 30 days plan	Days 1-30	Content, posting cadence, KPI tracking

Universal platform setup template

For ANY channel, run this template:

Phase 1: Create & Setup

Step	Detail	Status
Account creation	Use business email, not personal	[ ]
Business account upgrade	Switch to business/professional tier	[ ]
Industry category	Select correctly — affects algorithm	[ ]
Avatar	Standard size, clear logo, brand-consistent	[ ]
Username/handle	Match brand across all channels	[ ]
Bio / About	Clear positioning + CTA	[ ]
Cover image / banner	Brand visual + offer/CTA	[ ]
Contact info	Phone, email, hours, address (if local)	[ ]
Primary CTA	Message / Call / Book / Shop / etc.	[ ]

Phase 2: Verify & Optimize

Step	Detail	Status
Identity verification	Submit docs as required	[ ]
2FA enabled	Security baseline	[ ]
Pixel/tracking installed	Site or app side	[ ]
Conversion API setup	Server-side (where supported)	[ ]
Analytics integration	GA4 / native analytics	[ ]
Auto-reply / DM templates	Welcome + FAQ	[ ]
Search optimization	Hashtags, keywords, categories	[ ]
Privacy/legal pages linked	Terms, Privacy Policy, Refund Policy	[ ]

Phase 3: Connect & Integrate

Step	Detail	Status
Cross-platform linking	IG ↔ FB, TikTok ↔ IG, etc.	[ ]
Ad account linking	Business Manager / Ads Manager setup	[ ]
CRM integration	Sync leads/customers to CRM	[ ]
Email/messaging integration	List sync, automation triggers	[ ]
E-commerce integration	Shop, catalog, product feed	[ ]
Chatbot setup (if used)	Pre-built flows for FAQ + intent	[ ]
Team access	Roles: admin / editor / analyst	[ ]

Phase 4: First 30 days plan

Week	Volume	Content type	Goal
1	TOFU (top of funnel)	Brand intro, value, behind-scenes	Test format, find voice
2	TOFU + light MOFU	Education, tips, demos	Build engagement, lead capture
3	MOFU + light BOFU	Social proof, case studies, comparisons	Trust + initial conversions
4	Mix 40/30/30 (TOFU/MOFU/BOFU)	Educational + promo balance	Establish recurring sales motion

Common platforms — neutral overview

Detailed per-region setups in variants. This is universal context.

Meta (Facebook + Instagram)

Universal: works in all regions, strongest for B2C
Setup: Page → Business Manager → Pixel + CAPI → Ads Manager
Strengths: Massive audience, mature ad tools, Conversion API
Weaknesses: iOS attribution gap (US), GDPR complexity (EU)

Google (Search + Display + YouTube + Shopping)

Universal: high-intent search ads everywhere
Setup: Google Ads + Merchant Center (e-com) + GA4
Strengths: Search intent, YouTube reach, Shopping for e-com
Weaknesses: Lower brand-build than Meta, requires SEO foundation

TikTok (Ads + Organic + Shop)

Universal: works in most countries, strongest in SEA + US Gen Z
Setup: TikTok Business → Ads Manager → Pixel
Strengths: Lowest CPM in many regions, viral reach, TikTok Shop
Weaknesses: Banned in India, restricted in some markets

Universal: dominant for B2B in US, UK, DE, AU
Setup: Company Page → Campaign Manager → Insight Tag
Strengths: B2B targeting (job title, company size), thought leadership
Weaknesses: Expensive CPM, weaker for B2C

WhatsApp Business / LINE / Zalo (Messaging-first)

Region-specific: WhatsApp = LATAM/IN/EU; LINE = TH/JP/TW; Zalo = VN
Setup: Verified Business Account → Cloud API → Templates → Bot
Strengths: 90%+ read rates, conversational sales
Weaknesses: Requires staff to handle replies, opt-in compliance

E-commerce platforms (Shopee / Lazada / Tokopedia / Mercado Libre / Amazon)

Region-specific: Shopee/Lazada/Tokopedia = SEA; Mercado Libre = LATAM; Amazon = US/EU
Setup: Seller account → Catalog upload → Internal ads
Strengths: Built-in audience, payment, logistics
Weaknesses: Platform takes 4-15% fee, less brand control

Email (Klaviyo / Mailchimp / Brevo / ActiveCampaign)

Universal but highest ROI in US/EU
Setup: Domain auth (DKIM/SPF/DMARC) → list import → automation flows
Strengths: Highest ROI when list grows, owned channel
Weaknesses: Slow to grow, lower priority in LATAM/SEA

Decision tree — which variant to use

Region	Variant	Primary platform priority
US, Canada	`01-us.md`	Meta + Google + LinkedIn (B2B) + Klaviyo
EU, EEA, UK	`02-eu.md`	Meta + Google + LinkedIn + Xing (DE) + GDPR-compliant ESP
SEA	`03-sea.md`	TikTok + Shopee/Lazada + Meta + LINE/Zalo
LATAM	`04-latam.md`	WhatsApp Business + Meta + Mercado Libre + TikTok

Cross-channel integration patterns

Lead capture pattern

Ad (Meta/TikTok/Google)
  → Landing page or Click-to-Message
  → Lead form / Inbox conversation
  → CRM (HubSpot, Pipedrive, RD Station, Bitrix)
  → Email/WhatsApp nurture sequence
  → Sales handoff or self-serve checkout

E-commerce pattern

Ad (Meta/TikTok/Google Shopping)
  → Product page (own site or platform)
  → Cart / Checkout (with retargeting pixel)
  → Email/SMS abandoned cart sequence
  → Post-purchase upsell (email + on-site)
  → Repeat purchase reactivation (email/SMS/WhatsApp)

Service business pattern

Ad (Meta/TikTok/Google Local)
  → Click-to-message (WhatsApp/Messenger/LINE/Zalo)
  → Inbox conversation (qualify lead)
  → Booking link (Calendly/Setmore/native scheduler)
  → Pre-appointment reminder (SMS/WhatsApp)
  → Post-service review request → repeat booking

B2B pattern

Ad (LinkedIn/Google Search)
  → Whitepaper or webinar landing page
  → Lead capture form (name, company, role)
  → Email nurture sequence (5-7 emails)
  → SDR outreach (cold email + LinkedIn DM)
  → Demo / discovery call → close

30/60/90-day milestones (universal)

Day	Milestone	KPI
Day 7	All accounts created, profiles complete	100% setup checklist
Day 14	First content published on each channel	5+ posts/channel
Day 30	Cadence established, first leads	20+ posts, 50+ followers, 5+ leads
Day 60	Content rhythm + paid ads running	100+ followers, 20+ leads, ROAS measurable
Day 90	Optimization phase begins	First repeat customers, ROAS target hit

Common mistakes — universal

Mistake	Cost	Fix
Setting up too many channels at once	Thin attention, weak content on each	Start 2-3 max
Skipping pixel/tracking setup	Cannot measure ROI accurately	Setup BEFORE first ad spend
Inconsistent branding across channels	Trust gap	Brand kit + asset library
No content calendar	Random posting → algorithm punishes	1 calendar across all channels
Ignoring platform-specific norms	Look out of place, low engagement	Lurk first, observe norms
No automation	Manual work doesn't scale	Email/SMS/WhatsApp automation flows from day 1
Compliance oversight	Account ban, fines	Region-specific compliance per variant
No analytics dashboard	Cannot see across channels	One BI tool (Looker Studio, GA4, etc.)

Cross-reference

Need	Skill
Marketing strategy first	`00-marketing-plan-global`
Content calendar	`01-content-calendar-global`
Email marketing deep dive	`14-email-marketing-global`
Customer insight before channel pick	`09-customer-insight-global`
Performance evaluation	`03-performance-eval-global`
Reverse KPI for budget	`10-reverse-kpi-global`

Quality checklist

Before delivering channel setup plan:

Region variant selected — platform priorities match user's market
User confirmed channel selection (no "set up everything" pattern)
4-phase setup checklist filled per channel
Cross-channel integration path mapped
Pixel/tracking + Conversion API status confirmed
CRM integration planned
Compliance per region (GDPR/CCPA/LGPD/PDPA) addressed
Content calendar for first 30 days defined
Team access + roles assigned
30/60/90-day KPIs realistic for region
Mobile-first design verified for SEA/LATAM
Common mistakes review done

1	---
2	name: 11-channel-setup-global
3	description: "Use when the user needs to choose and stand up marketing channels and the tech behind them — channel selection scoring, platform-by-platform setup checklists, business account and verification steps, and integrations, with region priorities: US Meta plus Google plus LinkedIn, EU adding Xing, SEA adding TikTok, Shopee, Lazada and LINE, LATAM adding WhatsApp Business and Mercado Libre. Trigger on 'channel setup', 'which platforms should we be on', 'set up Google Business Profile', 'marketing tech stack', 'we are starting from zero on social', 'connect our accounts'. Not for — conversion tracking and pixels, see `53-tracking-setup-global`; ad account hierarchy, see `52-account-structure-global`; the posting plan once channels exist, see `01-content-calendar-global`."
4	metadata:
5	version: 1.0.1
6	category: operations
7	license: MIT
8	triggers:
9	- "channel setup"
10	- "platform setup"
11	- "marketing tech stack"
12	- "multi-channel marketing"
13	- "platform selection"
14	related:
15	- product-marketing-context-global
16	- 00-marketing-plan-global
17	- 14-email-marketing-global
18	- references/global-platforms-comparison
19	---
20
21	# Channel Setup A-Z (Global)
22
23	Setup marketing channels for global businesses — selection, platform-specific checklists, integration guides. Region variants (US/EU/SEA/LATAM) provide localized platform priorities.
24
25	---
26
27	## For newbies — Read this first
28
29	If you've never set up marketing channels:
30
31	1. Don't start with all channels. Pick 2-3 max for the first 90 days. More channels = thinner attention = worse results.
32	2. Channel selection depends on your audience, not your preference. If your customers live on TikTok, Email won't work no matter how much you love Email.
33	3. Region matters massively. WhatsApp dominates LATAM. LINE dominates Thailand. LinkedIn dominates B2B in DE/UK. Don't import US assumptions.
34	4. Each channel has 4 setup phases: Create, Verify, Integrate, Run first 30 days. Skipping phases leads to weak performance later.
35	5. Tech stack < Process. A perfect Meta Pixel doesn't matter if no one is making content. Setup the publishing rhythm first.
36	6. Trust takes 30-90 days. Don't expect ROAS in week 1. Channels need data + content rhythm + audience to mature.
37	7. Compliance is per-region. GDPR (EU), CCPA (US), LGPD (BR), PDPA (TH) — each has rules for tracking, opt-in, and data handling.
38
39	---
40
41	## Step 0 — Read context + select region variant
42
43	Before setting up:
44
45	1. Read `.agents/product-marketing-context-global.md` — get product, audience, region, target channels.
46	2. Pick region variant for platform priority list:
47	- `variants/01-us.md` — North America
48	- `variants/02-eu.md` — Europe (GDPR-aware)
49	- `variants/03-sea.md` — Southeast Asia
50	- `variants/04-latam.md` — Latin America (WhatsApp-first)
51	3. See cross-platform comparison: `references/global-platforms-comparison.md`
52
53	### Information gathering
54
55	Ask user up to 4 questions:
56
57	1. Which channels are you considering? (Meta / Google / TikTok / LinkedIn / WhatsApp / LINE / Shopee / Mercado Libre / email — you can pick multiple)
58	2. Industry, product, target audience? What you sell, to whom, in which countries?
59	3. Existing channels? List current channels, follower count, status.
60	4. 90-day goal? Followers? Leads? Orders? Brand awareness?
61
62	---
63
64	## Universal channel framework
65
66	### Channel selection criteria
67
68	Score each candidate channel on:
69
70	\| Criterion \| Weight \|
71	\|-----------\|--------\|
72	\| Audience match (does your ICP use it?) \| 30% \|
73	\| Competition vs. opportunity (are gaps available?) \| 20% \|
74	\| Cost-to-acquire / CPM in your region \| 15% \|
75	\| Platform stability / longevity \| 10% \|
76	\| Internal capability (can you produce content?) \| 15% \|
77	\| Integration with rest of stack \| 10% \|
78
79	> Score 1-5. Total ≥3.5 = include. <3.5 = skip for now.
80
81	### 4-phase setup (universal)
82
83	\| Phase \| Duration \| Goal \|
84	\|-------\|----------\|------\|
85	\| 1. Create & Setup \| Days 1-2 \| Account creation, profile completion \|
86	\| 2. Verify & Optimize \| Days 3-7 \| Verification, tool integration, search optimization \|
87	\| 3. Connect & Integrate \| Days 7-14 \| Cross-channel linking, automation \|
88	\| 4. First 30 days plan \| Days 1-30 \| Content, posting cadence, KPI tracking \|
89
90	---
91
92	## Universal platform setup template
93
94	For ANY channel, run this template:
95
96	### Phase 1: Create & Setup
97
98	\| Step \| Detail \| Status \|
99	\|------\|--------\|--------\|
100	\| Account creation \| Use business email, not personal \| [ ] \|
101	\| Business account upgrade \| Switch to business/professional tier \| [ ] \|
102	\| Industry category \| Select correctly — affects algorithm \| [ ] \|
103	\| Avatar \| Standard size, clear logo, brand-consistent \| [ ] \|
104	\| Username/handle \| Match brand across all channels \| [ ] \|
105	\| Bio / About \| Clear positioning + CTA \| [ ] \|
106	\| Cover image / banner \| Brand visual + offer/CTA \| [ ] \|
107	\| Contact info \| Phone, email, hours, address (if local) \| [ ] \|
108	\| Primary CTA \| Message / Call / Book / Shop / etc. \| [ ] \|
109
110	### Phase 2: Verify & Optimize
111
112	\| Step \| Detail \| Status \|
113	\|------\|--------\|--------\|
114	\| Identity verification \| Submit docs as required \| [ ] \|
115	\| 2FA enabled \| Security baseline \| [ ] \|
116	\| Pixel/tracking installed \| Site or app side \| [ ] \|
117	\| Conversion API setup \| Server-side (where supported) \| [ ] \|
118	\| Analytics integration \| GA4 / native analytics \| [ ] \|
119	\| Auto-reply / DM templates \| Welcome + FAQ \| [ ] \|
120	\| Search optimization \| Hashtags, keywords, categories \| [ ] \|
121	\| Privacy/legal pages linked \| Terms, Privacy Policy, Refund Policy \| [ ] \|
122
123	### Phase 3: Connect & Integrate
124
125	\| Step \| Detail \| Status \|
126	\|------\|--------\|--------\|
127	\| Cross-platform linking \| IG ↔ FB, TikTok ↔ IG, etc. \| [ ] \|
128	\| Ad account linking \| Business Manager / Ads Manager setup \| [ ] \|
129	\| CRM integration \| Sync leads/customers to CRM \| [ ] \|
130	\| Email/messaging integration \| List sync, automation triggers \| [ ] \|
131	\| E-commerce integration \| Shop, catalog, product feed \| [ ] \|
132	\| Chatbot setup (if used) \| Pre-built flows for FAQ + intent \| [ ] \|
133	\| Team access \| Roles: admin / editor / analyst \| [ ] \|
134
135	### Phase 4: First 30 days plan
136
137	\| Week \| Volume \| Content type \| Goal \|
138	\|------\|--------\|--------------\|------\|
139	\| 1 \| TOFU (top of funnel) \| Brand intro, value, behind-scenes \| Test format, find voice \|
140	\| 2 \| TOFU + light MOFU \| Education, tips, demos \| Build engagement, lead capture \|
141	\| 3 \| MOFU + light BOFU \| Social proof, case studies, comparisons \| Trust + initial conversions \|
142	\| 4 \| Mix 40/30/30 (TOFU/MOFU/BOFU) \| Educational + promo balance \| Establish recurring sales motion \|
143
144	---
145
146	## Common platforms — neutral overview
147
148	> Detailed per-region setups in variants. This is universal context.
149
150	### Meta (Facebook + Instagram)
151
152	- Universal: works in all regions, strongest for B2C
153	- Setup: Page → Business Manager → Pixel + CAPI → Ads Manager
154	- Strengths: Massive audience, mature ad tools, Conversion API
155	- Weaknesses: iOS attribution gap (US), GDPR complexity (EU)
156
157	### Google (Search + Display + YouTube + Shopping)
158
159	- Universal: high-intent search ads everywhere
160	- Setup: Google Ads + Merchant Center (e-com) + GA4
161	- Strengths: Search intent, YouTube reach, Shopping for e-com
162	- Weaknesses: Lower brand-build than Meta, requires SEO foundation
163
164	### TikTok (Ads + Organic + Shop)
165
166	- Universal: works in most countries, strongest in SEA + US Gen Z
167	- Setup: TikTok Business → Ads Manager → Pixel
168	- Strengths: Lowest CPM in many regions, viral reach, TikTok Shop
169	- Weaknesses: Banned in India, restricted in some markets
170
171	### LinkedIn
172
173	- Universal: dominant for B2B in US, UK, DE, AU
174	- Setup: Company Page → Campaign Manager → Insight Tag
175	- Strengths: B2B targeting (job title, company size), thought leadership
176	- Weaknesses: Expensive CPM, weaker for B2C
177
178	### WhatsApp Business / LINE / Zalo (Messaging-first)
179
180	- Region-specific: WhatsApp = LATAM/IN/EU; LINE = TH/JP/TW; Zalo = VN
181	- Setup: Verified Business Account → Cloud API → Templates → Bot
182	- Strengths: 90%+ read rates, conversational sales
183	- Weaknesses: Requires staff to handle replies, opt-in compliance
184
185	### E-commerce platforms (Shopee / Lazada / Tokopedia / Mercado Libre / Amazon)
186
187	- Region-specific: Shopee/Lazada/Tokopedia = SEA; Mercado Libre = LATAM; Amazon = US/EU
188	- Setup: Seller account → Catalog upload → Internal ads
189	- Strengths: Built-in audience, payment, logistics
190	- Weaknesses: Platform takes 4-15% fee, less brand control
191
192	### Email (Klaviyo / Mailchimp / Brevo / ActiveCampaign)
193
194	- Universal but highest ROI in US/EU
195	- Setup: Domain auth (DKIM/SPF/DMARC) → list import → automation flows
196	- Strengths: Highest ROI when list grows, owned channel
197	- Weaknesses: Slow to grow, lower priority in LATAM/SEA
198
199	---
200
201	## Decision tree — which variant to use
202
203	\| Region \| Variant \| Primary platform priority \|
204	\|--------\|---------\|---------------------------\|
205	\| US, Canada \| `01-us.md` \| Meta + Google + LinkedIn (B2B) + Klaviyo \|
206	\| EU, EEA, UK \| `02-eu.md` \| Meta + Google + LinkedIn + Xing (DE) + GDPR-compliant ESP \|
207	\| SEA \| `03-sea.md` \| TikTok + Shopee/Lazada + Meta + LINE/Zalo \|
208	\| LATAM \| `04-latam.md` \| WhatsApp Business + Meta + Mercado Libre + TikTok \|
209
210	---
211
212	## Cross-channel integration patterns
213
214	### Lead capture pattern
215
216	```
217	Ad (Meta/TikTok/Google)
218	→ Landing page or Click-to-Message
219	→ Lead form / Inbox conversation
220	→ CRM (HubSpot, Pipedrive, RD Station, Bitrix)
221	→ Email/WhatsApp nurture sequence
222	→ Sales handoff or self-serve checkout
223	```
224
225	### E-commerce pattern
226
227	```
228	Ad (Meta/TikTok/Google Shopping)
229	→ Product page (own site or platform)
230	→ Cart / Checkout (with retargeting pixel)
231	→ Email/SMS abandoned cart sequence
232	→ Post-purchase upsell (email + on-site)
233	→ Repeat purchase reactivation (email/SMS/WhatsApp)
234	```
235
236	### Service business pattern
237
238	```
239	Ad (Meta/TikTok/Google Local)
240	→ Click-to-message (WhatsApp/Messenger/LINE/Zalo)
241	→ Inbox conversation (qualify lead)
242	→ Booking link (Calendly/Setmore/native scheduler)
243	→ Pre-appointment reminder (SMS/WhatsApp)
244	→ Post-service review request → repeat booking
245	```
246
247	### B2B pattern
248
249	```
250	Ad (LinkedIn/Google Search)
251	→ Whitepaper or webinar landing page
252	→ Lead capture form (name, company, role)
253	→ Email nurture sequence (5-7 emails)
254	→ SDR outreach (cold email + LinkedIn DM)
255	→ Demo / discovery call → close
256	```
257
258	---
259
260	## 30/60/90-day milestones (universal)
261
262	\| Day \| Milestone \| KPI \|
263	\|-----\|-----------\|-----\|
264	\| Day 7 \| All accounts created, profiles complete \| 100% setup checklist \|
265	\| Day 14 \| First content published on each channel \| 5+ posts/channel \|
266	\| Day 30 \| Cadence established, first leads \| 20+ posts, 50+ followers, 5+ leads \|
267	\| Day 60 \| Content rhythm + paid ads running \| 100+ followers, 20+ leads, ROAS measurable \|
268	\| Day 90 \| Optimization phase begins \| First repeat customers, ROAS target hit \|
269
270	---
271
272	## Common mistakes — universal
273
274	\| Mistake \| Cost \| Fix \|
275	\|---------\|------\|-----\|
276	\| Setting up too many channels at once \| Thin attention, weak content on each \| Start 2-3 max \|
277	\| Skipping pixel/tracking setup \| Cannot measure ROI accurately \| Setup BEFORE first ad spend \|
278	\| Inconsistent branding across channels \| Trust gap \| Brand kit + asset library \|
279	\| No content calendar \| Random posting → algorithm punishes \| 1 calendar across all channels \|
280	\| Ignoring platform-specific norms \| Look out of place, low engagement \| Lurk first, observe norms \|
281	\| No automation \| Manual work doesn't scale \| Email/SMS/WhatsApp automation flows from day 1 \|
282	\| Compliance oversight \| Account ban, fines \| Region-specific compliance per variant \|
283	\| No analytics dashboard \| Cannot see across channels \| One BI tool (Looker Studio, GA4, etc.) \|
284
285	---
286
287	## Cross-reference
288
289	\| Need \| Skill \|
290	\|------\|-------\|
291	\| Marketing strategy first \| `00-marketing-plan-global` \|
292	\| Content calendar \| `01-content-calendar-global` \|
293	\| Email marketing deep dive \| `14-email-marketing-global` \|
294	\| Customer insight before channel pick \| `09-customer-insight-global` \|
295	\| Performance evaluation \| `03-performance-eval-global` \|
296	\| Reverse KPI for budget \| `10-reverse-kpi-global` \|
297
298	---
299
300	## Quality checklist
301
302	Before delivering channel setup plan:
303
304	- [ ] Region variant selected — platform priorities match user's market
305	- [ ] User confirmed channel selection (no "set up everything" pattern)
306	- [ ] 4-phase setup checklist filled per channel
307	- [ ] Cross-channel integration path mapped
308	- [ ] Pixel/tracking + Conversion API status confirmed
309	- [ ] CRM integration planned
310	- [ ] Compliance per region (GDPR/CCPA/LGPD/PDPA) addressed
311	- [ ] Content calendar for first 30 days defined
312	- [ ] Team access + roles assigned
313	- [ ] 30/60/90-day KPIs realistic for region
314	- [ ] Mobile-first design verified for SEA/LATAM
315	- [ ] Common mistakes review done
316

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A/B Test SetupWhen the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," "how long should I run this test," "growth experiments," "experiment velocity," "experiment backlog," "ICE score," "experimentation program," or "experiment playbook." Use this whenever someone is comparing two approaches and wants to measure which performs better, or when they want to build a systematic experimentation practice. For tracking implementation, see analytics. For page-level conversion optimization, see cro.Marketing · MIT

Ad creativeWhen the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' 'static ads,' 'ad templates,' 'iMessage ad,' 'chat reveal ad,' 'ChatGPT ad,' 'Apple Notes ad,' 'AirDrop ad,' 'creative strategy,' 'creative roadmap,' 'creative retro,' 'hook writing,' 'creative review page,' 'present ad creative for approval,' 'motion video ad,' 'faceless video ad,' 'UGC ad,' 'greenscreen ad,' 'TikTok/Reels ad format,' 'which ad format to make,' 'Meta ad format tier list,' or 'creative format taxonomy.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see ads. For landing page copy, see copywriting.Marketing · MIT

Ab test analysisAnalyze A/B test results with statistical significance, sample size validation, confidence intervals, and ship/extend/stop recommendations. Use when evaluating experiment results, checking if a test reached significance, interpreting split test data, or deciding whether to ship a variant. · MIT

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